Your SlideShare is downloading. ×
0
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Hiring trends 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Hiring trends 2012

437

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
437
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Living in VUCA timesDerived from military vocabulary in the 1990’s
  • According to b2b magazine-use origiial slide
  • New, Improved Metrics“Action Measurement” — will appear as a column and pie chart in Facebook’sAds Manager and will help marketers tailor ads for relevant consumers. -will measure how fans are responding to the ads -will help target specific demographicsGoogle-Web analysis products that it will offer to marketers who want more insight into how well their ads are performing. -Gmail Meter, activated for general use on April 19, enables Gmail users to become more aware of their email habits and tendencies. It analyzes email writing and filing patterns to present an overall sense of how email is being used. How long people to take to email backDominance of SearchGoogle Inc. is retooling its search algorithms semantic search-allowing the search engine to better understand questionsThis forces marketer to re-evaluate their brand and onsite messages. Explosion of Social Media2/3 of 26 B2B companies responded to a survey conducted by Sagefrog Marketing Goup said they used social media as part of their marketing mix5 tips:1. Think like the customer-searchable terms2. Go where customers are-go to the sites that give you most feedback and leads3. Share everything you can- posting presentations and spreadsheets will encourage prospects to do something-use websites such as Pintrest, Flickr, and slideshare4. Invite Response- Start discussions-end posts on twitter and such with question marks5. Gather email addresses-start a newsletter and make it accessible from your websites. Ask for their feedbackThe value of social media depends on the awarenes. Be where your customer are!Customers are becoming more educated due to sites such as spiceworks and glassdoor-offers ratings and compares workplaces and data.IDC said more than 50% of users access the internet through a mobile device-this figure will grow 90% by 2015Opening emails on mobile devices and iPads has increased by 73%- people want to be able to check things on the go. Online Video Takes OffTraffic60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.Over 4 billion videos are viewed a dayOver 800 million unique users visit YouTube each monthOver 3 billion hours of video are watched each month on YouTubeMore video is uploaded to YouTube in one month than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 39 countries and across 54 languagesIn 2011, YouTube had more than 1 trillion views or almost 140 views for every person on EarthYoutube.comEvolution of Events-IBM held around 200 events including marketing messages, educational sessions and expert advice-all using the Internet-more strategic position than having an event face-to-face-keeps conversation going after the event takes place
  • New, Improved Metrics“Action Measurement” — will appear as a column and pie chart in Facebook’sAds Manager and will help marketers tailor ads for relevant consumers. -will measure how fans are responding to the ads -will help target specific demographicsGoogle-Web analysis products that it will offer to marketers who want more insight into how well their ads are performing. -Gmail Meter, activated for general use on April 19, enables Gmail users to become more aware of their email habits and tendencies. It analyzes email writing and filing patterns to present an overall sense of how email is being used. How long people to take to email backDominance of SearchGoogle Inc. is retooling its search algorithms semantic search-allowing the search engine to better understand questionsThis forces marketer to re-evaluate their brand and onsite messages. Explosion of Social Media2/3 of 26 B2B companies responded to a survey conducted by Sagefrog Marketing Goup said they used social media as part of their marketing mix5 tips:1. Think like the customer-searchable terms2. Go where customers are-go to the sites that give you most feedback and leads3. Share everything you can- posting presentations and spreadsheets will encourage prospects to do something-use websites such as Pintrest, Flickr, and slideshare4. Invite Response- Start discussions-end posts on twitter and such with question marks5. Gather email addresses-start a newsletter and make it accessible from your websites. Ask for their feedbackThe value of social media depends on the awarenes. Be where your customer are!Customers are becoming more educated due to sites such as spiceworks and glassdoor-offers ratings and compares workplaces and data.IDC said more than 50% of users access the internet through a mobile device-this figure will grow 90% by 2015Opening emails on mobile devices and iPads has increased by 73%- people want to be able to check things on the go. Online Video Takes OffTraffic60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.Over 4 billion videos are viewed a dayOver 800 million unique users visit YouTube each monthOver 3 billion hours of video are watched each month on YouTubeMore video is uploaded to YouTube in one month than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 39 countries and across 54 languagesIn 2011, YouTube had more than 1 trillion views or almost 140 views for every person on EarthYoutube.comEvolution of Events-IBM held around 200 events including marketing messages, educational sessions and expert advice-all using the Internet-more strategic position than having an event face-to-face-keeps conversation going after the event takes place
  • New European policies to decrease debt will slow growth2012: Global growth is projected to drop 3.5%U.S. growth drops 5.6%2013: expected to return global growth to 4%2012: Global growth is projected to drop 3.5%Due to the weak activity during the second half of 2011and first half of 2012
  • When talking about shares-refers to GDPStatistics are from April 2012
  • Hiring managers need to adjust their behavior and timing
  • Transcript

    • 1. HiringTrends2012:A Recruiter’s Lynn HazanPerspective Lynn Hazan& Associates, Inc. Executive Search Firm for Marketing and Communications lynn@lhazan.com www.lhazan.com 312-863-5401
    • 2. VUCA: The “New Normal” Volatile Uncertain Complex Ambiguous Derived from military vocabulary in the 1990’s © 2012 Lynn Hazan & Associates, Inc.
    • 3. Patterns of Behavior Candidates behave Companies behave in a certain manner. in a certain manner.  Recognize patterns  Make them work for you  Create a competitive advantage  “A” candidates © 2012 Lynn Hazan& Associates, Inc.
    • 4. Recognize Trends & Have Them Work for You Organic Whole FoodsAnimals’ Rights Fair Trade PETA Starbucks Fringe to MainstreamEnvironmental Workers’ RightsGreenPeace Nike Global Warming Al Gore © 2012 Lynn Hazan & Associates, Inc.
    • 5. Top Trends of the Past Decade B-to-B Magazine Kate Maddox June 14, 2010 © 2012 Lynn Hazan & Associates, Inc.
    • 6.  Rise of the CMO Budget Shift to Online Media Data-Driven Marketing New, Improved Metrics Dominance of Search © 2012 Lynn Hazan & Associates, Inc.
    • 7.  Explosion of Social Media Online Video Takes Off Evolution of Events Green Marketing Globalization © 2012 Lynn Hazan & Associates, Inc.
    • 8. Where the Green Jobs will be 2.4%of Americans employed at green-collar jobs in 2010  Bureau of Labor Statistics (BLS) Green-collar opportunities in:  Food Production  Manufacturing  Auto Repair  Infrastructure/Public Works © 2012 Lynn Hazan & Associates, Inc.
    • 9. Globalization: Rise of Global Economy 2012 2013 4% Global U.S. Global3.5% 5.6% © 2012 Lynn Hazan & Associates, Inc.
    • 10. B.R.I.C.: Rising Forces in the Global Economy Brazil Russia India Chinahttp://www2.goldmansachs.com/ideas/brics/index.html © 2012 Lynn Hazan & Associates, Inc.
    • 11. Global Growth © 2012 Lynn Hazan & Associates, Inc.
    • 12. Hiring Timeline:A Kiss Perspective from LH&A 2001 2005 2006 2007 2008 •Fussy Client • HOT • Started •Hiring Syndrome• 9/11 • Exec level strong picks up •Mk/Comm. •Candidates• Dotcom • Fickle turned down • Housing-meltdown • 3-5 years related jobs • Q4 • Not for Profit•Recession •Freelance • Recession • Industrial Products up 32% © 2012 Lynn Hazan & Associates, Inc.
    • 13. Hiring Timeline:A Kiss Perspective from LH&A 2009 2010 2011 2012•Recession •Employee • Fussy clientdeepens fatigue •More hires syndrome •Candidate • Very specific•Dept. cut •Hiring picks needs up shortage • Increase in•Junior staff •Lower $ •Leadership healthcarein demand hiring (10-20% less) gap © 2012 Lynn Hazan & Associates, Inc.
    • 14. Client Sweet Spots: Candidate Profiles3 years 5 years 7 years 8 years 10 years © 2012 Lynn Hazan & Associates, Inc.
    • 15. Hiring Trends Report 2012Upbeat Areas of Economic Activity © 2012 Lynn Hazan & Associates, Inc.
    • 16. STEM: Jobs In Demand Science Technology Engineering Math © 2012 Lynn Hazan& Associates, Inc.
    • 17. Top 5 Growing Industries Hiring Today  Media  Engineering  Healthcare  Account Services  ConsultingAccording to Yahoo! © 2012 Lynn Hazan & Associates, Inc.
    • 18. Health Care  Preventative care  Electronic medical records  Professional associations  Direct service providers  Continuing education  Geriatric services © 2012 Lynn Hazan& Associates, Inc.
    • 19. Health Care The largest contributor to employment growth since 2012 with a 22% share  U.S.spends more per capita than any other Expanded during country recession  Expectations $4 trillion Projection-5.6 million by 2015 or 20% of GDP employees by 2020http://www.bloomberg.com © 2012 Lynn Hazan& Associates, Inc.
    • 20. Agencies in Hiring Mode Ad. and PR budgets increase; Clients allocate marketing dollars to programs. Hired talent with social media and digital experience. 23% of employers plan to increase their staff in 2012 - Job Forecast (2012) © 2012 Lynn Hazan & Associates, Inc.
    • 21. Technology is growing Payoff from R&D Biotechnology Disruptive Technology Energy Innovations Clean Tech Mobile Devices (smart phones, tablets) Apps – “App Economy” © 2012 Lynn Hazan & Associates, Inc.
    • 22. Current Needs at LH&A Marketing / PR Health Care  Marketing Manager  Account Manager- Advertisement agency  Senior Research  Member Outreach Strategist-Milwaukee Representative-Medical Professional Association  Freelance Public  Business Development- Relations-Media Health pitching Insurance/Medical Association © 2012 Lynn Hazan& Associates, Inc.
    • 23. Who is in demand? Generation X  Smaller demographic  Already embedded in corporate America Generation Y  Digital natives  Less expensive  Hiring escalates for candidates with 1-3, 3-5, 5-7 years of experience © 2012 Lynn Hazan & Associates, Inc.
    • 24. Population by generation © 2012 Lynn Hazan & Associates, Inc.
    • 25. Generational Differences Veterans (1922-1945)  Work = obligation  Want reverence for their knowledge Boomers (1946-1964)  Career = excitement & adventure  Want to be needed © 2012 Lynn Hazan & Associates, Inc.
    • 26. Generational Differences Generation X (1965-1980)  Work = entrepreneurial  Want flexibility Generation Y (1981-2000)  Work = means to an end  Like to work in teams © 2012 Lynn Hazan & Associates, Inc.
    • 27. Boomers in the Workforce 60 is the new 40 Anticipated brain drain Delay retirement Healthcare = best field for workers 50 + AARP’s “Best Employers for workers over 50” © 2012 Lynn Hazan & Associates, Inc.
    • 28. Boomers and Beyond SuccessfulBoomers create demand for talent and start their own business  freelance  consulting Re-invent work afterretirement © 2012 Lynn Hazan & Associates, Inc.
    • 29. What are candidates andhiring managers looking for? © 2012 Lynn Hazan & Associates, Inc.
    • 30. War for Talent Employers ARE Hiring! Top tier candidates being courted; getting multiple offers. Intense competition for talent Speed is important © 2012 Lynn Hazan & Associates, Inc.
    • 31. Clients Seek 21st Century Skills Creativity & Innovation  Technology Literacy Critical Thinking &  Flexibility & Problem Solving Adaptability Communication &  Initiative & Self Collaboration Direction Productivity &  Social & Cross Cultural Accountability Skills Leadership  Information Literacy &Responsibility  Social Media Literacy © 2012 Lynn Hazan& Associates, Inc.
    • 32. Must have skills for candidates  Writing  Managing clients,  Analytic/Quantitativ supervisory skills e  Foreign Language  Social Media & skills digital skills  Do more than less!  Collaborative work styles  Industry specific experience  Strategy and tactics  Biz Dev © 2012 Lynn Hazan& Associates, Inc.
    • 33. Welcome to New Era @ Work Multi-generational groups Diverse talent pool Real and virtual spaces Technology enhanced Reverse mentoring © 2012 Lynn Hazan & Associates, Inc.
    • 34. What Candidates Seek inEmployers Stability Engagement Education Tech Community Feel appreciated Let them teach Opportunity to use social media © 2012 Lynn Hazan & Associates, Inc.
    • 35. The New Flexible Workplace  Companies offer:  flex-time  work from home options  alternative tracks for advancement  Entirestaff not always at office at same time. © 2012 Lynn Hazan & Associates, Inc.
    • 36. Incentives for Healthy Lifestyles Healthy employees = Lower health care costs Companies reward healthy lifestyles  Gym memberships, points, e tc. Penalties for non- compliance © 2012 Lynn Hazan & Associates, Inc.
    • 37. The Importance of ContinuingEducationA must have in a competitive market Best Candidates:  reinvent themselves  stay educated  up-to-date on new technology  Search Engine Marketing (SEM) © 2012 Lynn Hazan & Associates, Inc.
    • 38. What is your unique selling point? What makes your company special? © 2012 Lynn Hazan & Associates, Inc.
    • 39. Trend Blog/Resources Trendwatching.com Futurist: David Houle’s blog for hot tips:  Evolutionshift.com Marketingcharts.com McKinsey Global Institute Publications Did you know 2.0  (on YouTube) © 2012 Lynn Hazan & Associates, Inc.
    • 40. 55 E. Washington St.Lynn Hazan
 Suite 715 Chicago, IL 60602 Lynn Hazan&Associates, Inc. 312-863-5401 lynn@lhazan.com www.lhazan.com Twitter: lynnhazan

    ×