Enhancing Your Storytelling Techniques Lynn Hazan Lynn Hazan & Associates www.lhazan.com

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Watch the IABC presentation at SlideShare.net

Cues to listen for in upcoming story: Appeals to the 5 senses The journey The hero

Appeals to the 5 senses

The journey

The hero

The Kindness of Strangers

Why did I tell this story? Believable? Relate to it? Human element? How did it feel to be a listener?

Believable?

Relate to it?

Human element?

How did it feel to be a listener?

Remember why storytelling is powerful… Narrative-paint pictures with words Sticky in the brain Predisposed to remember If it’s memorable, it works You are more likely to repeat it In over-stimulated world, we help focus Discipline of listening

Narrative-paint pictures with words

Sticky in the brain

Predisposed to remember

If it’s memorable, it works

You are more likely to repeat it

In over-stimulated world, we help focus

Discipline of listening

The Magic of Storytelling Create community Shared experience-it’s alive Establish rapport & relationship

Create community

Shared experience-it’s alive

Establish rapport & relationship

Think of your audience’s needs Audience participation-drum roll please! Entertainment vs. Edutainment How they learn - visual, auditory, kinesthetic

Audience participation-drum roll please!

Entertainment vs. Edutainment

How they learn - visual, auditory, kinesthetic

What’s the message? Ask yourself why How does relating this story help the company, department, agency? What’s the purpose? (Model best practices, inspire action, feeling of pride, etc.) Lessons learned

Ask yourself why

How does relating this story help the company, department, agency?

What’s the purpose? (Model best practices, inspire action, feeling of pride, etc.)

Lessons learned

Components of a Story Structure: beginning, middle, end Issue: conflict, drama, problem Character: staff, CEO, client Location: at work, school, on the road Time: day, night, holiday, season Resolution: happy ending or not Think of the 5 Ws

Structure: beginning, middle, end

Issue: conflict, drama, problem

Character: staff, CEO, client

Location: at work, school, on the road

Time: day, night, holiday, season

Resolution: happy ending or not

Techniques for In-Person Storytelling Tone of voice - avoid monotone-modulate Facial expression, gestures, posture Eye contact Don’t hide behind the podium The uncrowded stage: you own the space

Tone of voice - avoid monotone-modulate

Facial expression, gestures, posture

Eye contact

Don’t hide behind the podium

The uncrowded stage: you own the space

The Music of Storytelling Transitions Pauses Rhythm and tempo, repetition Integrate with music Appeal to the five senses

Transitions

Pauses

Rhythm and tempo, repetition

Integrate with music

Appeal to the five senses

Your Storytelling Practice Practice makes perfect Develop your own style It’s okay to make a mistake Rehearse in front of the mirror

Practice makes perfect

Develop your own style

It’s okay to make a mistake

Rehearse in front of the mirror

The Aha Moment: How to Source Material Content is all around you Interview your execs It’s a process, step by step Success breeds success Top-down and bottom-up Walk around management style

Content is all around you

Interview your execs

It’s a process, step by step

Success breeds success

Top-down and bottom-up

Walk around management style

Doug Stevenson’s Choices When Presenting in a One Hour Talk Part 1: Funny and light - get a laugh and make a point Part 2: Cerebral and instructional - make sense and make a point Part 3: Serious and emotional - make them feel and make a point; might be challenging

Footsteps Activity

“ Our job is not to wow an audience. Our job is not to blow them away. Our job is not even to perform for them. Our job is simply to connect to them, in such a way that they’ll connect to the story we tell.” Doug Lipman

“ Our job is not to wow an audience. Our job is not to blow them away. Our job is not even to perform for them. Our job is simply to connect to them, in such a way that they’ll connect to the story we tell.”

Doug Lipman

Resources: Doug Stevenson: Story Theater International [email_address] www.storytelling-in-business.com/newsletter Doug Lipman Doug@storydynamics.com www.storydynamics.com Subscribe for free newsletter - (888) 446-4738

Go forth and tell! Lynn Hazan [email_address] www.lhazan.com 312.863.5401 Lynn offers workshops and performances. For more info, please contact Lynn.