Ctc Hiring Trends Presentation 2-23-09

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How to Keep Your Sanity While Job Hunting in Challenging Economic Times. Lynn Hazan's presentation to the CTC on 2/23/09.

How to Keep Your Sanity While Job Hunting in Challenging Economic Times. Lynn Hazan's presentation to the CTC on 2/23/09.

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  • 1. While Job Hunting in Challenging Economic Times: A Trend Report How to Keep your Sanity
  • 2. Lynn Hazan & Associates The Executive Search Firm for Recruitment in Marketing and Communications [email_address] www.lhazan.com 312.863.5401
  • 3. “ One lesson stands out: Whether you prevail or fail, endure or die, whether you make it onto the Fortune 500, and whether you stay there, depends more on what you do to yourself than on what the world does to you” Jim Collins Fortune , May 5, 2008 Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 4. You can still thrive in a downturn
    • Top 10 Recession Proof Industries
    • Name them!
    • According to survey from US
    • Bureau of Labor (stats drawn from
    • 1990, 2001 and 2007 recessions
    • Source: Resumebear.com/blog
  • 5. Top 20 industries
    • 1. Residential trade contractors
    • 2. Turbine & Turbine generators
    • 3.Medicinal & Biological products
    • 4. Medical equipment
    • 5. Pet & Supply stores
    • 6. School bus transportation
    • 7.Passenger Transit
    • 8. Poultry processing
    • 9. Motor vehicle towing
    • 10. Water and sewage
  • 6. Top 20 industries
    • 11. Consumer lending
    • 12. Financial transaction processing & clearing
    • 13. Portfolio management
    • 14. Investment advice
    • 15. Direct health & medical insurance
    • 16. Self storage centers
    • 17. Tax prep services
    • 18. Process & logistics consulting services
    • 19. Vet services
    • 20. Security guards & armored care services
  • 7. Hiring Timeline: A Kiss Perspective from LH&A 2001 2005 2006 2007 2008
    • 9/11
    • Dotcom
    • meltdown
    • Hiring picks up
    • 3-5 years
    • HOT
    • Exec level
    • Marketing + Communications
    • Housing-related
    • Not for Profit
    • Industrial Products
    • Started strong
    • Fickle
    • Q4
    • Freelance up 32%
    • Candidates
    • turn down jobs
    • Fussy Client Syndrome
    • Talent Shortage
    • Global Recession
    2009
    • Very selective hiring
    • Massive
    • layoffs
    Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 8. Hiring Timeline: A Kiss Perspective from LH&A 2008 Late ‘09 2010 2011 2012
    • Economic
    • meltdown
    • Anticipated hiring
    • Economic Stimulus Package
    • Fuller recovery
    • Gov’t Programs kick in-Need staff
    2009 Millions Lose jobs Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 9. Client Sweet Spots: Candidate Profiles 3 years 5 years 7 years 8 years 10 years Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 10. Current Client Needs
    • Clients planning for future-Smart clients!
    • Current Job Openings:
    • VP-Marcom
    • Trade Assn:
    • 1. Online Managing Editor- online a must!
    • 2. Mger-Biz Dev’t & Strategic Alliances
    • 3. Consumer Website Mger- client filled
  • 11. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 12. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 13. The Obama Influence
    • Obama = the New Media Candidate
    • New Media Surrogates--Power to the People
    • Online support became “feet on the ground”
    • Virtual phone banks--call from home
    • Mobile devices--texting, Twitter
  • 14. The Obama Influence
    • Push favorable news to top of search engines
    • Online energy translates into meaningful results
    • De-bunking rumors - easy - buy website
    • Interactive tools - YouTube
    • Respect opinion of online community--shape policy
    • Source:Apco Worldwide: Barack Obama’s Cutting Edge Campaign
  • 15. Anticipated Trends in 2009-10
    • Economic Stimulus Plan - trickle down
    • Job Training Money available
    • Home Improvements - Energy rebates
  • 16. Anticipated Trends in 2009-10
    • Wisdom + Leadership = gone
    • Web 2.0
    • Boomers delay retirement
    • Gap in talent pool
    • Salary adjustments--lower
    • Locations: Smaller/ Emerging Markets, candidates hesitate to move
  • 17. Anticipated Trends in 2009-10
    • Thrift Age - David Houle
    • Demise of Cable TV
    • Intergenerational work relationships-- each generation needs the other
    • Urban Nomad
    • Payoff in R&D - trendsetters
  • 18. Online Job Boards
    • Mass - decreasing effectiveness
    • Niche - targeted - higher usage
    • Linkedin - de facto
    • Aggregators - capture jobs - increased use
    • For example: Indeed.com, SimplyHired.com,
    • Juju.com
  • 19. Trends in 2009 - Preview
    • Tech & Resources
    • CSR
    • Green
    • Health Care
    • Globalization
    • Demographics
    • Changing Mgmt Structure
    • Web 2.0
  • 20. Organics Global Warming Environment Green Peace Humane Treatment of Animals Fair Trade Workers’ Rights Fringe Center/Mainstream Recognize Trends & Have Them Work for You Whole Foods Nike Starbucks PETA Al Gore Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 21. Trend Blogs/Resources
    • Marketingcharts.com
    • Gorkana.com
    • Futurist: David Houle’s blog for hot tips:
    • Evolutionshift.com
    • Did you Know 2.0?
    • Brainyquote.com
    • Climatewire.com
    • By Environment and Energy Publishing
    • Covers politics & biz of climate
    • Resumebear.com
    • Trendwatching.com
  • 22. Tech Growth - 2009 & Beyond
    • Biotechnology
    • Disruptive technology
    • Energy innovations
    • Clean tech
    • Mobile devices -innovation, smart devices
    • Payoff from R&D
  • 23. P&G – The Issue is Water Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 24. Where the Jobs Will Be
    • 5.3 million jobs created by environmental management and protection (Management Information Services Inc., 2006)
      • 6.9 million environmental jobs by 2020
      • 22 sectors w/ green-collar opportunities (food production, manufacturing, auto repair)
    • Infrastructure/Public Works
  • 25. Corporate Social Responsibility (CSR)
    • Carbon footprint
    • Bottled Water: More expensive than gas
    • Strategic advantage – happy workers, reputation, and social license to operate in existing and new markets
    • Cars - Preferred treatment for Hybrids
    • Carpooling - companies of choice to work for
  • 26. Where the Jobs are
    • Since 1990s :
      • Lost 1.1 million jobs in Information Technology
      • Gained 1.7 million jobs in Healthcare
  • 27. Healthcare Spending
    • U.S. spends more/capita than any other country
    • Expectation $4 trillion by 2015 or 20% of GDP
    • Focus on disease care, not HC
    • U.S. ranked last of 19 industrialized countries in providing timely and effective healthcare to its citizens 1
    1 Measuring the Health of Nations: Updating an Earlier Analysis , London School of Hygiene and Tropical Medicine, 2008
  • 28. Wellness Programs
    • Redefine corporate healthcare
    • Healthcare costs soaring
    • Scotts Miracle-Gro Co., Novartis
    • Tobacco-free
    • Fitness and diet programs
    • Intensive screening and health assessment tests
    • Huge premiums for those who don’t comply
    • Scotts forecasts 3 to 1 return on wellness program
  • 29. Time Line - Largest economies: 2000 - 2050 (anticipated) Footnote 8: “Global Economics Paper No: 99” by “Goldman Sachs” Source: Industry reporting; Ageos Research analysis 1,311 1,437 1,875 4,176 9,825 2,604 3174 5,567 10213 18,340 6,074 6,673 27,803 35,165 44,453 U.S. Japan Germany U.K France China Japan India Germany China US India Japan Brazil 2000 2025 2050 GDP of the 5 Largest Economies (2007 dollars) U.S.
  • 30. U.S. and Global Economy
    • 2007 = 21% of global economic growth
    • By 2011
    • anticipate 15%
    • Stats compiled
    • before recession
  • 31. Changing U.S. Demographics
    • Rise in Ethnic markets in U.S.
    • Rising importance of African Americans-credit Obama
    • -Hispanic American & Indian American, e.g.
    • 2.35 million American Muslims; key players
    • Language Training - Chinese, Arabic
    • Women
  • 32. Mini Quiz
    • Pew Research Center 2050 projections…
      • 1) Latinos _____% overall US population
      • 2) Asians _____% overall US population
  • 33. Answers
    • Any luck?
      • Latinos = 29%
      • 2) Asians = 9%
  • 34. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 35. Boomers in the Workforce
    • 60 is the new 40
    • Anticipated brain drain
    • Boomers re-invent work after retirement
    • Consulting/ freelancing
    • Healthcare: best field for workers 50 +
    • AARP - Best Employers Past 50 list
  • 36. The Generation Gap
    • Veterans (1922-1945): View work as obligation, want to be revered for their knowledge
    • Baby Boomers (1946-1964): View careers as exciting adventure, want to be needed
    • Generation X (1965-1980): View work as entrepreneurial, want flexibility
    • Generation Y (1981-2000): View work as means to an end, like to work in teams
    Meyer, Ann. “ Closing the Gaps Between the Ages.” Chicago Tribune , 21 July 2008.
  • 37. Changing American Management Structure
  • 38. Web 2.0 Shift in Content
    • Professional
    • Professional pubs
    • Newspapers
    • Trade magazines
    • Business pubs
    • Reference books
    • Professional Associations
    • Citizen Generated
    • Blogs
    • RSS Feeds
    • Youtube
    • Google
    • Wikis
    • Online Communities
    Vs.
  • 39. Heed these words
    • “The future belongs to those who prepare for it”
    • -Ralph Waldo Emerson
    • To be valued, one must build value
  • 40. Critical Skills - Must Haves
    • Writing
    • Analytic/Quantitative
    • Web 2.0 skills
    • Collaborative work styles
    • Industry specific experience
    • Biz dev
    • Managing Clients, Supervisory Skills
    • Foreign Language Skills
    • Do more with less!
  • 41. How to Re-Define Yourself in a Changing World
    • Who are you?
    • Strengths & Core Competencies
    • Reinvent yourself, your skills
  • 42. The Ps of Marketing - Pat House of Siebel Systems
    • Pressing Need
    • Pragmatism - is it simple to explain?
    • Permutation - change the market
    • - own it
    • Partnership - internal and external
    • Profitability
  • 43. Marketing your Expertise
    • Does your service address a critical need?
    • Can you explain what you do easily?
    • Do you have a niche in the market?
    • Are you the “go to” person?
    • Can you make money?
  • 44. What is your UPS?
    • Has nothing to do with the postal service
    • The answer is…
    • How do you mirror your own brand?
    • Why should we hire you?
    • Elevator speech - practice
  • 45. Be a Leader
    • Adaptive capacity
    • Shared meaning or common vision
    • Distinctive and compelling voice
    • Sense of integrity
    From Geeks and Geezers: How Era, Values, and Defining Moments Shape Leaders by Warren G. Bennis and Robert J. Thomas
  • 46. Reinvent Yourself
    • New Business Models: Temp, Temp-to-Perm, Full-time, Combination
    • Consortium or co-op
    • Adapt and thrive
    • Social Media – What are we doing to market ourselves?
  • 47. Money, money, money…
    • Compensation - market self-correcting
    • Big jump in salary possible?
    • Your competitive worth in the marketplace
    • Negotiating
    • Value of benefits
    • It’s not always about the money!
  • 48. Key to Networking
    • Build lifelong relationships
    • Build within/outside companies
    • Join professional associations,online social networks
    • Build horizontally/vertically
  • 49. Professional Associations
    • CWIP, IABC, PRSA
    • BMA, AMA, CADM
    • Charities and causes:
    • Volunteer and get involved
    • Continue education
  • 50. Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 51. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 52. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 53. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 54. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 55. Wow Slide Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project.
  • 56. Empowered Job Seeker 1-1 consultation to help candidates re-position themselves for a changing job market Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 57. Lynn’s e-jobs Sign up to receive our weekly updates Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 58. Upcoming Speaking Gigs 1) AMA Meetup- 3/11/09 5:15 pm.Michael Walters Adv 444 N Wabash 2) IABC, 4/22/09--lunch meeting Transformational Communications: The Power of Story
  • 59. Volunteer Opportunities Help at the Expo, Sat. March 28 Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com
  • 60. Here’s to a year for recovery! May the force be with you! Lynn Hazan [email_address] www. lhazan .com 312.863.5401