Ctc Hiring Trends Presentation 2-23-09

While Job Hunting in Challenging Economic Times: A Trend Report How to Keep your Sanity

Lynn Hazan & Associates The Executive Search Firm for Recruitment in Marketing and Communications [email_address] www.lhazan.com 312.863.5401

“ One lesson stands out: Whether you prevail or fail, endure or die, whether you make it onto the Fortune 500, and whether you stay there, depends more on what you do to yourself than on what the world does to you” Jim Collins Fortune , May 5, 2008 Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

You can still thrive in a downturn

Top 10 Recession Proof Industries

Name them!

According to survey from US

Bureau of Labor (stats drawn from

1990, 2001 and 2007 recessions

Source: Resumebear.com/blog

Top 20 industries

1. Residential trade contractors

2. Turbine & Turbine generators

3.Medicinal & Biological products

4. Medical equipment

5. Pet & Supply stores

6. School bus transportation

7.Passenger Transit

8. Poultry processing

9. Motor vehicle towing

10. Water and sewage

Top 20 industries

11. Consumer lending

12. Financial transaction processing & clearing

13. Portfolio management

14. Investment advice

15. Direct health & medical insurance

16. Self storage centers

17. Tax prep services

18. Process & logistics consulting services

19. Vet services

20. Security guards & armored care services

Hiring Timeline: A Kiss Perspective from LH&A 2001 2005 2006 2007 2008

9/11

Dotcom

meltdown

Hiring picks up

3-5 years

HOT

Exec level

Marketing + Communications

Housing-related

Not for Profit

Industrial Products

Started strong

Fickle

Q4

Freelance up 32%

Candidates

turn down jobs

Fussy Client Syndrome

Talent Shortage

Global Recession

2009

Very selective hiring

Massive

layoffs

Hiring Timeline: A Kiss Perspective from LH&A 2008 Late ‘09 2010 2011 2012

Economic

meltdown

Anticipated hiring

Economic Stimulus Package

Fuller recovery

Gov’t Programs kick in-Need staff

Current Client Needs

Clients planning for future-Smart clients!

Current Job Openings:

VP-Marcom

Trade Assn:

1. Online Managing Editor- online a must!

2. Mger-Biz Dev’t & Strategic Alliances

3. Consumer Website Mger- client filled

The Obama Influence

Obama = the New Media Candidate

New Media Surrogates--Power to the People

Online support became “feet on the ground”

Virtual phone banks--call from home

Mobile devices--texting, Twitter

The Obama Influence

Push favorable news to top of search engines

Online energy translates into meaningful results

De-bunking rumors - easy - buy website

Interactive tools - YouTube

Respect opinion of online community--shape policy

Source:Apco Worldwide: Barack Obama’s Cutting Edge Campaign

Anticipated Trends in 2009-10

Economic Stimulus Plan - trickle down

Job Training Money available

Home Improvements - Energy rebates

Wisdom + Leadership = gone

Web 2.0

Boomers delay retirement

Gap in talent pool

Salary adjustments--lower

Locations: Smaller/ Emerging Markets, candidates hesitate to move

Thrift Age - David Houle

Demise of Cable TV

Intergenerational work relationships-- each generation needs the other

Urban Nomad

Payoff in R&D - trendsetters

Online Job Boards

Mass - decreasing effectiveness

Niche - targeted - higher usage

Linkedin - de facto

Aggregators - capture jobs - increased use

For example: Indeed.com, SimplyHired.com,

Juju.com

Trends in 2009 - Preview

Tech & Resources

CSR

Green

Health Care

Globalization

Demographics

Changing Mgmt Structure

Web 2.0

Organics Global Warming Environment Green Peace Humane Treatment of Animals Fair Trade Workers’ Rights Fringe Center/Mainstream Recognize Trends & Have Them Work for You Whole Foods Nike Starbucks PETA Al Gore Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

Trend Blogs/Resources

Marketingcharts.com

Gorkana.com

Futurist: David Houle’s blog for hot tips:

Evolutionshift.com

Did you Know 2.0?

Brainyquote.com

Climatewire.com

By Environment and Energy Publishing

Covers politics & biz of climate

Resumebear.com

Trendwatching.com

Tech Growth - 2009 & Beyond

Biotechnology

Disruptive technology

Energy innovations

Clean tech

Mobile devices -innovation, smart devices

Payoff from R&D

Where the Jobs Will Be

5.3 million jobs created by environmental management and protection (Management Information Services Inc., 2006)

6.9 million environmental jobs by 2020

22 sectors w/ green-collar opportunities (food production, manufacturing, auto repair)

Infrastructure/Public Works

Corporate Social Responsibility (CSR)

Carbon footprint

Bottled Water: More expensive than gas

Strategic advantage – happy workers, reputation, and social license to operate in existing and new markets

Cars - Preferred treatment for Hybrids

Carpooling - companies of choice to work for

Where the Jobs are

Since 1990s :

Lost 1.1 million jobs in Information Technology

Gained 1.7 million jobs in Healthcare

Healthcare Spending

U.S. spends more/capita than any other country

Expectation $4 trillion by 2015 or 20% of GDP

Focus on disease care, not HC

U.S. ranked last of 19 industrialized countries in providing timely and effective healthcare to its citizens 1

1 Measuring the Health of Nations: Updating an Earlier Analysis , London School of Hygiene and Tropical Medicine, 2008

Wellness Programs

Redefine corporate healthcare

Healthcare costs soaring

Scotts Miracle-Gro Co., Novartis

Tobacco-free

Fitness and diet programs

Intensive screening and health assessment tests

Huge premiums for those who don’t comply

Scotts forecasts 3 to 1 return on wellness program

Time Line - Largest economies: 2000 - 2050 (anticipated) Footnote 8: “Global Economics Paper No: 99” by “Goldman Sachs” Source: Industry reporting; Ageos Research analysis 1,311 1,437 1,875 4,176 9,825 2,604 3174 5,567 10213 18,340 6,074 6,673 27,803 35,165 44,453 U.S. Japan Germany U.K France China Japan India Germany China US India Japan Brazil 2000 2025 2050 GDP of the 5 Largest Economies (2007 dollars) U.S.

U.S. and Global Economy

2007 = 21% of global economic growth

By 2011

anticipate 15%

Stats compiled

before recession

Changing U.S. Demographics

Rise in Ethnic markets in U.S.

Rising importance of African Americans-credit Obama

-Hispanic American & Indian American, e.g.

2.35 million American Muslims; key players

Language Training - Chinese, Arabic

Women

Mini Quiz

Pew Research Center 2050 projections…

1) Latinos _____% overall US population

2) Asians _____% overall US population

Answers

Any luck?

Latinos = 29%

2) Asians = 9%

Boomers in the Workforce

60 is the new 40

Anticipated brain drain

Boomers re-invent work after retirement

Consulting/ freelancing

Healthcare: best field for workers 50 +

AARP - Best Employers Past 50 list

The Generation Gap

Veterans (1922-1945): View work as obligation, want to be revered for their knowledge

Baby Boomers (1946-1964): View careers as exciting adventure, want to be needed

Generation X (1965-1980): View work as entrepreneurial, want flexibility

Generation Y (1981-2000): View work as means to an end, like to work in teams

Meyer, Ann. “ Closing the Gaps Between the Ages.” Chicago Tribune , 21 July 2008.

Changing American Management Structure

Web 2.0 Shift in Content

Professional

Professional pubs

Newspapers

Trade magazines

Business pubs

Reference books

Professional Associations

Citizen Generated

Blogs

RSS Feeds

Youtube

Google

Wikis

Online Communities

Vs.

Heed these words

“The future belongs to those who prepare for it”

-Ralph Waldo Emerson

To be valued, one must build value

Critical Skills - Must Haves

Writing

Analytic/Quantitative

Web 2.0 skills

Collaborative work styles

Industry specific experience

Biz dev

Managing Clients, Supervisory Skills

Foreign Language Skills

Do more with less!

How to Re-Define Yourself in a Changing World

Who are you?

Strengths & Core Competencies

Reinvent yourself, your skills

The Ps of Marketing - Pat House of Siebel Systems

Pressing Need

Pragmatism - is it simple to explain?

Permutation - change the market

- own it

Partnership - internal and external

Profitability

Marketing your Expertise

Does your service address a critical need?

Can you explain what you do easily?

Do you have a niche in the market?

Are you the “go to” person?

Can you make money?

What is your UPS?

Has nothing to do with the postal service

The answer is…

How do you mirror your own brand?

Why should we hire you?

Elevator speech - practice

Be a Leader

Adaptive capacity

Shared meaning or common vision

Distinctive and compelling voice

Sense of integrity

From Geeks and Geezers: How Era, Values, and Defining Moments Shape Leaders by Warren G. Bennis and Robert J. Thomas

Reinvent Yourself

New Business Models: Temp, Temp-to-Perm, Full-time, Combination

Consortium or co-op

Adapt and thrive

Social Media – What are we doing to market ourselves?

Money, money, money…

Compensation - market self-correcting

Big jump in salary possible?

Your competitive worth in the marketplace

Negotiating

Value of benefits

It’s not always about the money!

Key to Networking

Build lifelong relationships

Build within/outside companies

Join professional associations,online social networks

Build horizontally/vertically

Professional Associations

CWIP, IABC, PRSA

BMA, AMA, CADM

Charities and causes:

Volunteer and get involved

Continue education

Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

Wow Slide Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project.

Upcoming Speaking Gigs 1) AMA Meetup- 3/11/09 5:15 pm.Michael Walters Adv 444 N Wabash 2) IABC, 4/22/09--lunch meeting Transformational Communications: The Power of Story

Here’s to a year for recovery! May the force be with you! Lynn Hazan [email_address] www. lhazan .com 312.863.5401