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Creating Demand for Your Talent: How to Position Yourself as a Subject Matter Expert

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Lynn Hazan's presentation to ExecuNet on August 4, 2010.

Lynn Hazan's presentation to ExecuNet on August 4, 2010.

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  • I'm connecting with you on LinkedIn and just thought I would comment on your SlideShare PPT posting on the subject of becoming a subject matter expert. Excellent work! I do a lot of small business improvement and career strategy work here in the Richmond, VA area and your information is right on target with great content and detail. Keep at it!
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  • 1. Creating Demand for your Talent How to Position Yourself as a Subject Matter Expert August 4, 2010 Lynn Hazan President, Lynn Hazan & Associates, Inc. Executive Search Firm for Recruitment in Marketing and Communications Lynn@lhazan.com www.lhazan.com 312-863-5401
  • 2. We can survive the downturn – Top 20 (of 50) Recession-proof Industries ResumeBear.com, December 12, 2008 1. Residential trade contractors 11. Consumer lending 12. Financial transaction 2. Turbine & Turbine generators processing & clearing 3. Medicinal & Biological products 13. Portfolio management 4. Medical equipment 14. Investment advice 5. Pet & Supply stores 15. Direct health & medical insurance 6. School bus transportation 16. Self storage centers 7. Passenger Transit 17. Tax prep services 8. Poultry processing 18. Process & logistics consulting 9. Motor vehicle towing services 19. Vet services 10. Water and sewage 20. Security guards & armored care services © 2010 Lynn Hazan & Associates, Inc.
  • 3. Top 5 Growing Industries Hiring Today Bureau of Labor Statistics – FNC iMag, October 16, 2009 • Education – Unemployed/underemployed going back to school. – Profession = Expanding – not limited to educators • Consulting – Companies seek guidance. – More Consultants in the biz • Sales – Struggling – Need strong sales people. – Positions – need a tough outer shell for most money & job security. © 2010 Lynn Hazan & Associates, Inc.
  • 4. Where the Green Jobs Will Be  5.3 mil jobs in ‘06 to grow  Infrastructure/Public to 6.9 mil jobs by ‘20 in Works environmental management and protection (Management Information Services Inc., 2006)  22 sectors w/green-collar opportunities • Food Production • Manufacturing • Auto Repair © 2010 Lynn Hazan & Associates, Inc.
  • 5. Tech Growth - 2010 & Beyond  Biotechnology  Disruptive technology  Energy innovations  Clean tech  Mobile devices- e.g.. smart devices, video 3GS, apps  Payoff from R&D © 2010 Lynn Hazan & Associates, Inc.
  • 6. Growing Industries Hiring Today Bureau of Labor Statistics-FNC Imag, Friday October 16, 2009  Health Care  Pop. 65+ increases to 46.4 mil. by 2016 vs. 35.6 mil. in 2007.  U.S. spends 16% of GDP.  To add 4 mil. jobs through 2016.  Accounting  Companies cut costs.  Closer watch on funds. © 2010 Lynn Hazan & Associates, Inc.
  • 7. Healthcare Since 1990s :  U.S. spends more/capita  Lost 1.1 million jobs in I than any other country  Gained 1.7 million jobs in  Expectation $4 trillion by Healthcare 2015 or 20% of GDP  Focus on disease care, not HC  U.S. ranked last of 19 industrialized countries in providing timely and effective healthcare to its citizens1 1 Measuring the Health of Nations: Updating an Earlier Analysis, London School of Hygiene and Tropical Medicine, 2008 © 2010 Lynn Hazan & Associates, Inc.
  • 8. B.R.I.C. Jim O’Neill Mging Dir of Global Economic Research, Goldman Sachs • What is B.R.I.C.? • Rising Forces in the Economy • http://www2.goldmansachs.com/ideas/brics/index.html © 2010 Lynn Hazan & Associates, Inc.
  • 9. U.S. and Global Economy International Monetary Fund - www.imf.org (Stats compiled before recession)  2007 = U.S. made up 21% of global economic growth  By 2011, anticipate the U.S. to decrease to 15% © 2010 Lynn Hazan & Associates, Inc.
  • 10. Good News!  2010 global growth: 4.5%. (IMF Forecast)  Strong performances from China, India, Africa, and Latin America.  Brazil’s projected 2010 growth rate: 7.2%.  U.S. exports up 17% in the beginning of 2010.  Asia: Immense markets grow from nothing. Newsweek On Our Own Daniel Gross July 19, 2010 © 2010 Lynn Hazan & Associates, Inc.
  • 11. Changing American Management Structure © 2010 Lynn Hazan & Associates, Inc.
  • 12. Boomers in the Workforce • 60 is the new 40 • Anticipated brain drain • Delay retirement • Re-invent work after retirement • Consulting/freelancing • Healthcare = best field for workers 50+ • AARP-Best Employers past 50 list © 2010 Lynn Hazan & Associates, Inc.
  • 13. Hiring Timeline: A Kiss Perspective from LH&A 2001 2005 2006 2007 2008 • 9/11 • Hiring picks up • HOT • Started strong • Fussy Client Syndrome • 3-5 years • Exec level • Fickle • Dotcom meltdown • Candidates turned • Marketing + • Q4 down jobs Communications • Freelance up 32% • Recession • Housing-related • Not for Profit • Industrial Products © 2010 Lynn Hazan & Associates, Inc.
  • 14. Hiring Timeline: A Kiss Perspective from LH&A 2008 2009 2010 2011 • Fussy Client •Recession deepens •2010 employees fatigue from 2-3x •Expect near normal Syndrome hiring •Departments cut work load • Candidates turned •Leadership gap •Junior/less •Hiring picks up down jobs expensive talent in • Recession demand •Lower salaries (10-20% less) © 2010 Lynn Hazan & Associates, Inc.
  • 15. Client Sweet Spots: Candidate Profiles 3 years 5 years 7 years 8 years 10 years © 2010 Lynn Hazan & Associates, Inc.
  • 16. Working With a Recruiter Client Recruiter Candidate © 2010 Lynn Hazan & Associates, Inc.
  • 17. Candidate Joins Team!
  • 18. Success Story Journalist transitions to Director of Corporate Communications. © 2010 Lynn Hazan & Associates, Inc.
  • 19. Current or Recently Filled Jobs 2010 1. Sales Rep- Online Video Prodn Co. 2. VP- Ad agency-B2B,green, Bldg materials, Digital 3. Marketing Assis- HC prof assn. 4. Dir of Communications- Exec Recruiter-HC 5. Free Lance Designer-Tool co. 6. Acct. Director-PR- Ad agency-B2B 7. Virtual FL PR Writer-Tech PR agency 8. FL Color Consultant/Graphic Designer-Paint co © 2010 Lynn Hazan & Associates, Inc.
  • 20. Recognize Trends & Have Them Work for You Organics Fringe Global Warming Whole Foods Al Gore Environment Workers’ Rights Green Peace Nike Center/Mainstream Fair Trade Humane Treatment Starbucks of Animals PETA © 2010 Lynn Hazan & Associates, Inc.
  • 21. Changing U.S. Demographics  US Census-2010  Ethnic markets rise  Hispanic American  2.35 million American Muslims  Language Training - Chinese, Arabic  Women  Aging Population  Disabled community surpasses Hispanic by 5% © 2010 Lynn Hazan & Associates, Inc.
  • 22. Generational Differences Meyer, Ann. “Closing the Gaps Between the Ages.” Chicago Tribune, 21 July 2008 © 2010 Lynn Hazan & Associates, Inc.
  • 23. Population by Generation 2005 U.S. Census © 2010 Lynn Hazan & Associates, Inc.
  • 24. Web 2.0 Shift in Content  Professional pubs  Blogs  Newspapers  RSS Feeds  Trade magazines  Youtube  Business pubs  Google  Reference books  Wikis  Professional Associations  Online Communities eg. Linkedin, Facebook © 2010 Lynn Hazan & Associates, Inc.
  • 25. New Model for Employment  New Business Models: Temp, Temp-to-Perm, Full-time, Combination  Consortium or co-op  Adapt and thrive  Consultants  Entrepreneurship © 2010 Lynn Hazan & Associates, Inc.
  • 26. The New Normal: Me, Inc. • Shift to temporary workforce • 90% growth projected in Manager temp hiring over next 10 yrs. • Foreign Expats return home © 2010 Lynn Hazan & Associates, Inc.
  • 27. Portable Talent © 2010 Lynn Hazan & Associates, Inc.
  • 28. Have you Considered a Micro-enterprise?  Micro-enterprises  Chicago loan groups: create 850,000 jobs/yr nationally 1. Community Development 2. Duman Microenterprise Center  Growth outpaces 3. ACCION Chicago overall economy 4. Chicago Community Ventures 5. Industrial council of Nearwest Chicago’s Small  Companies turn to Business Development nonprofits for loans & Center business coaching to (Chicago Tribune, Business, November 2, 2010) maximize bottom line. © 2010 Lynn Hazan & Associates, Inc.
  • 29. Clients seek 21st Century Skills • Creativity & Innovation • Technology Literacy • Critical Thinking & Problem • Flexibility & Adaptability Solving • Initiative & Self Direction • Communication & • Social & Cross Cultural Skills Collaboration • Information Literacy • Productivity & Accountability • Social Media Literacy • Leadership & Responsibility © 2010 Lynn Hazan & Associates, Inc.
  • 30. Must Have Skills for LH&A Candidates • Writing • Biz dev • Analytic/Quantitative • Managing Clients, • Social Media & digital skills Supervisory Skills • Collaborative work styles • Foreign Language Skills • Industry specific experience • Do more with less! © 2010 Lynn Hazan & Associates, Inc.
  • 31. What Candidates are Seeking in Employers  Stability  Engagement  Learn  Tech  Community  Feel appreciated  Let them teach  Opportunity to use social media © 2010 Lynn Hazan & Associates, Inc.
  • 32. Re-Define Yourself in a Changing World • Who are you? • What do you want to do? • Strengths & core competencies • Reinvent yourself, your skills © 2010 Lynn Hazan & Associates, Inc.
  • 33. What is your UPS? © 2010 Lynn Hazan & Associates, Inc.
  • 34. Thinking Outside the Box “It’s using unconventional ways to gain conventional goals.” -- Jay Conrad Levinson, credited as the father of guerrilla marketing © 2010 Lynn Hazan & Associates, Inc.
  • 35. Subject Matter Expert • e-zine • Webinars • SlideShare.net • eBook • Power of the Podium • Have you Googled yourself today? • Speaking engagements • Recycle content--different formats © 2010 Lynn Hazan & Associates, Inc.
  • 36. Marketing Yourself • Nonprofit/Pro Bono project • Always market yourself • Innovation--What new services can you offer? • Position yourself as the leader • Positive News © 2010 Lynn Hazan & Associates, Inc.
  • 37. How to get yourself on the “A-List” © 2010 Lynn Hazan & Associates, Inc.
  • 38. Create Content on SlideShare © 2010 Lynn Hazan & Associates, Inc.
  • 39. After posting presentation, LH&A featured on SlideShare’s Career front page: An   endorsement   from   SlideShare © 2010 Lynn Hazan & Associates, Inc.
  • 40. Post a Slidecast © 2010 Lynn Hazan & Associates, Inc.
  • 41. © 2010 Lynn Hazan & Associates, Inc.
  • 42. Trend Blogs/Resources • Trendwatching.com • Futurist: David Houle’s blog for hot tips: • Evolutionshift.com • Marketingcharts.com • McKinsey Global Institute Publications • Did you Know 2.0? • (on YouTube) © 2010 Lynn Hazan & Associates, Inc.
  • 43. A Wise Man Once Said… "It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." --Leonardo Da Vinci © 2010 Lynn Hazan & Associates, Inc.
  • 44. Empowered Job-seeker • Empower Job-seeker is a 1-to-1 consultation program with Lynn Hazan, a 26-year veteran of the recruiting business. • Lynn helps candidates reposition themselves for a changing job market through: – Resume development – Interview coaching – Networking – Job search assistance – Negotiating strategy – LinkedIn access For details, contact lynn@lhazan.com © 2010 Lynn Hazan & Associates, Inc.
  • 45. Sign up for Lynn’s e-jobs A free, confidential listserv from Lynn Hazan & Associates Clearly print your name and email address on the sign up sheet! Email Lynn at: Lynn@lhazan.com © 2010 Lynn Hazan & Associates, Inc.
  • 46. Find Lynn Hazan & Associates on: Twitter: lynnhazan LinkedIn: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan 55 E. Washington St. Suite 715 Chicago, IL 60602 312-863-5401 lynn@lhazan.com www.lhazan.com © 2010 Lynn Hazan & Associates, Inc.