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Create Demand for your Talent

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Create Demand for your Talent: How to Position Yourself as a Subject Matter Expert

Create Demand for your Talent: How to Position Yourself as a Subject Matter Expert

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  • Living in VUCA timesDerived from military vocabulary in the 1990’s
  • Hiring managers need to adjust their behavior and timing
  • Transcript

    • 1. CreateDemand foryour Talent:How to Position Lynn Hazan Lynn Hazan& Associates, Inc. Yourself as a Executive Search Firm for Marketing andSubject Matter Communications Expert lynn@lhazan.com www.lhazan.com 312-863-5401
    • 2. VUCA: The “New Normal”  Volatile  Uncertain  Complex  Ambiguous Derived from military vocabulary in the 1990’s © 2012 Lynn Hazan & Associates, Inc.
    • 3. Barb Cheng, The VUCA Antidote founder, president, and CEO of Executive Core Vision With a clear vision, creative space opens up for innovations. © 2012 Lynn Hazan & Associates, Inc.
    • 4. Barb Cheng, The VUCA Antidote founder, president, and CEO of Executive Core  Vision Understanding Listening and understanding can help leaders discover new ways of thinking and acting. © 2012 Lynn Hazan & Associates, Inc.
    • 5. Barb Cheng, The VUCA Antidote founder, president, and CEO of Executive Core  Vision  Understanding  Clarity Clarity works because people are so confused that they grasp at anything that helps them make sense out of chaos. © 2012 Lynn Hazan & Associates, Inc.
    • 6. Barb Cheng, The VUCA Antidote founder, president, and CEO of Executive Core  Vision  Understanding  Clarity  Agility Leaders must be ready for surprises. Have practices which support agility. © 2012 Lynn Hazan & Associates, Inc.
    • 7. Welcome to New Era at Work Multi-generational groups Diverse talent pool Real and virtual spaces Technology enhanced Reverse mentoring © 2012 Lynn Hazan & Associates, Inc.
    • 8. War for Talent Employers ARE Hiring! Toptier candidates being courted; getting multiple offers. Intense competition for talent Speed is important © 2012 Lynn Hazan & Associates, Inc.
    • 9. Clients Seek 21st Century Skills Creativity &  Technology Literacy Innovation  Flexibility& Critical Thinking & Adaptability Problem Solving  Initiative & Self Communication & Direction Collaboration  Social & Cross Productivity & Cultural Skills Accountability  Information Literacy Leadership &  Social Media Responsibility Literacy © 2012 Lynn Hazan & Associates, Inc.
    • 10. Must have skills for candidates  Writing  Managing clients,  Analytic/Quantitati supervisory skills ve  Foreign Language  Social Media & digital skills skills  Collaborative work  Do more than less! styles  Industry specific experience  Strategy and tactics  Biz Dev © 2012 Lynn Hazan & Associates, Inc.
    • 11. Re-Define Yourself in a ChangingWorld Who are you? What do you want to do? Reinvent yourself, your skills Strengths & core competencies © 2012 Lynn Hazan & Associates, Inc.
    • 12. What are you strengths and corecompetencies? www.inventuregroup.com © 2012 Lynn Hazan & Associates, Inc.
    • 13. Lynn’s Top Five Traits © 2012 Lynn Hazan& Associates, Inc.
    • 14. The New Flexible Workplace  Companies offer:  flex-time  work from home options  alternative tracks for advancement  Entirestaff not always at office at same time. © 2012 Lynn Hazan & Associates, Inc.
    • 15. Patterns of Behavior Candidates behave in Companies behave in a certain manner. a certain manner.  Recognize patterns  Make them work for you  Create a competitive advantage  “A” candidates © 2012 Lynn Hazan & Associates, Inc.
    • 16. Recognize Trends & Have ThemWork for You Organic Whole FoodsAnimals’ Rights Fair Trade PETA Starbucks Fringe to MainstreamEnvironmental Workers’ RightsGreenPeace Nike Global Warming Al Gore © 2012 Lynn Hazan & Associates, Inc.
    • 17. STEM: Jobs In DemandScienceTechnologyEngineeringMath © 2012 Lynn Hazan & Associates, Inc.
    • 18. Top 5 Growing Industries Hiring Today  Media  Engineering  Healthcare  Account Services  ConsultingAccording to Yahoo! © 2012 Lynn Hazan & Associates, Inc.
    • 19. Health Care  Preventative care  Electronic medical records  Professional associations  Direct service providers  Continuing education  Geriatric services © 2012 Lynn Hazan & Associates, Inc.
    • 20. Technology is growing Payoff from R&D Biotechnology Disruptive Technology Energy Innovations Clean Tech Mobile Devices (smart phones, tablets) Apps – “App Economy” © 2012 Lynn Hazan & Associates, Inc.
    • 21. Recent Placements at LH&A  Marketing Manager  Freelance Research Strategist-Milwaukee  Freelance PR - Media pitching  Social Media Manager  Member Outreach Representative  Director of Corporate/IT Communications  Account Management (PR) © 2012 Lynn Hazan & Associates, Inc.
    • 22. Current Needs at LH&A Positions Categories  Sales  Health Care  General  Consumer Electronics Management  Professional Services  Marketing  Medical Devices Communications  Consumer Durables  Business  Professional Development Associations  Public Relations  Retail  Digital PR  Professional Training © 2012 Lynn Hazan & Associates, Inc.
    • 23. Boomers in the Workforce 60 is the new 40 Anticipated brain drain Delay retirement Healthcare = best field for workers 50 + AARP’s “Best Employers for workers over 50” © 2012 Lynn Hazan & Associates, Inc.
    • 24. Boomers and Beyond SuccessfulBoomers create demand for talent and start their own business  freelance  consulting Re-invent work after retirement © 2012 Lynn Hazan & Associates, Inc.
    • 25. © 2012 Lynn Hazan & Associates, Inc.
    • 26. © 2012 Lynn Hazan & Associates, Inc.
    • 27. What makes youextraordinary?What are you a subjectmatter expert in?Write your answers. © 2012 Lynn Hazan & Associates, Inc.
    • 28. Be a subject matter expert Know your subject matter and best practices Have experiences to relate Speaking engagements to share your knowledge © 2012 Lynn Hazan & Associates, Inc.
    • 29. 21st century expert is online!  Blogs and video  Webinars blogs  Online  eBook presentations  e-zine articles  Social media © 2012 Lynn Hazan & Associates, Inc.
    • 30. Marketing Yourself Always market yourself Innovation– What new services can you offer? Nonprofit/Pro-Bono projects Join professional associations  Be an active member!  Position yourself as a leader! © 2012 Lynn Hazan & Associates, Inc.
    • 31. What are your spheres ofinfluence? Community Organizations Professional Places of Associations Worship Schools / Universities You Social Clubs Online Groups ??? Arts/Culture © 2012 Lynn Hazan & Associates, Inc.
    • 32. What is your unique positioning statement?What makes your services special? © 2012 Lynn Hazan & Associates, Inc.
    • 33. Unique Positioning StatementWhy employer or client should hire youSummary statement for resumeLead off for a successful interview © 2012 Lynn Hazan & Associates, Inc.
    • 34. How to Create Your UPSWhat makes you unique?What makes you special?What’s your story? ? ? © 2012 Lynn Hazan & Associates, Inc.
    • 35. Elevator Speech 30-60 second speech Reasons why employer should hire you What can you bring to the employer? Make it interesting! Practice! Practice! Practice! © 2012 Lynn Hazan & Associates, Inc.
    • 36. Try it out: Paired Share Why you should hire me? Make it interesting! Time: 1 minute each © 2012 Lynn Hazan & Associates, Inc.
    • 37. The Hemmingway Challenge Write a story in only 6 words. © 2012 Lynn Hazan & Associates, Inc.
    • 38. For Sale. Baby shoes. Never worn. © 2012 Lynn Hazan & Associates, Inc.
    • 39. What’s your story in 6words? © 2012 Lynn Hazan & Associates, Inc.
    • 40. How to get yourself on the“A-List” ? © 2012 Lynn Hazan & Associates, Inc.
    • 41. Building your credibility BE VISIBLE! Where are other experts?  Real-world organizations  Personal websites or blogs  Online social networking sites Have you Googled yourself lately?  Is your profile/blog/content accessible?  Were you mentioned in articles or on sites?  Manage your online reputation! © 2012 Lynn Hazan & Associates, Inc.
    • 42. Building your credibility Post / share new content  Case studies  Relevant news articles  Recycle content from different formats Participate in discussions  Start discussions by asking questions  Offer feedback, opinions, or experiences © 2012 Lynn Hazan & Associates, Inc.
    • 43. Building your credibility Think about the platform  Multi-media – pictures, video, podcasts, webinars, slide presentations  Is video better than audio?  Should I write a blog post or a tweet? Be accessible  Promote organizations or events on your profile  Review a conference on your blog  Share your blog posts with your followers © 2012 Lynn Hazan & Associates, Inc.
    • 44. Create content to get noticed! After posting presentation, LH&A featured on SlideShare’s Career front page Lynn is also a Platinum Author at EzineArticles.com © 2012 Lynn Hazan & Associates, Inc.
    • 45. Don’t forget about etiquette Be kind!  Make positive contributions to discussions or conversations Watch for tone of voice (punctuation)  DON’T USE ALL CAPS!  Grammar still matters Revise and review before posting © 2012 Lynn Hazan & Associates, Inc.
    • 46. Continuing Education Vital to surviving in a competitive market Formal and informal training  Online content  Webinars  up-to-date on new technology  Pass on knowledge © 2012 Lynn Hazan & Associates, Inc.
    • 47. Trend Blog/Resources Trendwatching.com Futurist: David Houle’s blog for hot tips:  Evolutionshift.com Marketingcharts.com McKinsey Global Institute Publications © 2012 Lynn Hazan & Associates, Inc.
    • 48. Trend Blog/Resources Local/National newspapers Trade specific publications Radio programs / Podcast / Videocast © 2012 Lynn Hazan & Associates, Inc.
    • 49. In the spirit of sharing:The State of the InternetHenry Blodget and Alex CocotasOct. 1, 2012http://www.businessinsider.com/state-of- internet-slides-2012-10 © 2012 Lynn Hazan & Associates, Inc.
    • 50. A Wise Man Once Said…"It had long since cometo my attention thatpeople ofaccomplishment rarelysat back and let thingshappen to them. Theywent out and happenedto things.”Leonardo Da Vinci © 2012 Lynn Hazan & Associates, Inc.
    • 51. Sign up for Lynn’s E-jobsA free, confidential listserv from LH&A Clearly print your name and email address on the sign up sheet! Email Lynn at: Lynn@lhazan.com © 2012 Lynn Hazan & Associates, Inc.
    • 52. 55 E. Washington St.Lynn Hazan
 Suite 715 Chicago, IL 60602 Lynn Hazan& 312-863-5401Associates, Inc. lynn@lhazan.com www.lhazan.com @lynnhazan © 2012 Lynn Hazan & Associates, Inc.

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