The second workshop in AMA Chicago Chapter's career series with Lynn Hazan. Focused on resumes, including effective summary statements and accomplishment sections.

1. © 2009 Lynn Hazan and Associates. All Rights Reserved
AMA Career
Workshop
Lynn Hazan
Lynn Hazan & Associates, Inc.
Part 2: Resumes
James Heckman
American Marketing Association

2. © 2009 Lynn Hazan and Associates. All Rights Reserved
Your Story in Six Words or Less
Hemingway’s:
“For sale: baby shoes,
never worn.”

3. © 2009 Lynn Hazan and Associates. All Rights Reserved

4. © 2009 Lynn Hazan and Associates. All Rights Reserved
Resumes:
• Highlight Accomplishments
• Quantify and Qualify as much as
possible
• Tell your story
• Case Studies/Stories
• No functional resumes. Don’t confuse
reader.

5. © 2009 Lynn Hazan and Associates. All Rights Reserved
A Timeline in Chocolate
PastPresent Future
The resume
is about the
past
The job
description
is about the
present
The
interview is
about the
future

6. © 2009 Lynn Hazan and Associates. All Rights Reserved
In hiring, past
performance is a good
indicator of future
performance.
Past Future

7. © 2009 Lynn Hazan and Associates. All Rights Reserved
Your Resume
How do you measure up?

8. © 2009 Lynn Hazan and Associates. All Rights Reserved
10 Boilerplate Phrases That
Kill Resumes
• Results-oriented professional
• Cross-functional teams
• More than [x] years of progressively responsible experience
• Superior (or excellent) communication skills
• Strong work ethic
• Met or exceeded expectations
• Proven track record of success
• Works well with all levels of staff
• Team player
• Bottom-line orientation
According to career expert Liz Ryan

9. © 2009 Lynn Hazan and Associates. All Rights Reserved
Objective Statements
Recent MBA/MSIMC graduate seeking
position in social marketing that enables me
to make a positive contribution to an
organization.
Looking for a position where I can build
bridges from companies and their
products to new and prospective
customers

10. © 2009 Lynn Hazan and Associates. All Rights Reserved
Summary statements
• The hook
• Separate yourself from your competition
• Make the reader want to learn more

11. © 2009 Lynn Hazan and Associates. All Rights Reserved
What is your UPS?
• Has nothing to do with the postal service
• The answer is…
– Unique Positioning Statement
– How do you stand out from the crowd?
• How do you mirror the
company’s brand?

12. © 2009 Lynn Hazan and Associates. All Rights Reserved
How to Create Your UPS
What makes you unique?
What makes you special?
Why should I hire you?

13. © 2009 Lynn Hazan and Associates. All Rights Reserved
UPS Summary
statement

14. © 2009 Lynn Hazan and Associates. All Rights Reserved
Accomplishments
• Resume is a record of successes
• Not a job description
• Quantify and qualify
• Tell the story about where you made a
difference
• Make the accomplishments the hero

15. © 2009 Lynn Hazan and Associates. All Rights Reserved
Small Group Activity
• Re-examine your resume to highlight
accomplishments
• Make it a marketing document for you
• Separate yourself from your competition

16. © 2009 Lynn Hazan and Associates. All Rights Reserved
Resumes and Online Applications
• Don’t just rely on the internet.
• Be proactive. Call to follow up.
• Include cover letter with resume. Match
job specs.
• Use header to advantage. Catch
reader's attention. "Resume attached"
achieves nothing.
• Research company.

17. © 2009 Lynn Hazan and Associates. All Rights Reserved
Cover Letters
• Salutation - Name
• Be accurate
• Reinforce skills for job
• Do not generalize
• Point, counterpoint with job specs
• Be active, not passive
• Closing - I shall follow up

18. © 2009 Lynn Hazan and Associates. All Rights Reserved
Portfolio
• Chronological order, most recent first
• Spec work
• Marketing Projects/school assignments
• Writing samples: press releases, pitch letters,
communication plans, newsletters, fact
sheets, backgrounders
• Creative Samples: copywriting, art, design
• Post electronically: SlideShare, Visual CV

19. © 2009 Lynn Hazan and Associates. All Rights Reserved
Resume, meet Technology
• Keep your resume on your mobile
device for sending at a moment’s notice
• Add your resume to your
LinkedIn page as a
SlideShare presentation
• Consider creating a Visual CV
(visualcv.com)

20. © 2009 Lynn Hazan and Associates. All Rights Reserved
Sample VisualCV

21. © 2009 Lynn Hazan and Associates. All Rights Reserved
Ari Herzog’s VisualCV

22. © 2009 Lynn Hazan and Associates. All Rights Reserved
Share Your Visual CV

23. © 2009 Lynn Hazan and Associates. All Rights Reserved
Job Posting on VisualCV

24. © 2009 Lynn Hazan and Associates. All Rights Reserved
LH&A’s VisualCV

25. © 2009 Lynn Hazan and Associates. All Rights Reserved
Your Marketing Campaign Starts
with You
• You are at the center of the universe
• You are in charge of your career
• Leverage your networks
• Networking is for life
• Find a mentor

26. © 2009 Lynn Hazan and Associates. All Rights Reserved
Your Marketing Campaign
• Target companies, agencies,
non-profit
• Go for interviews &
exploratories
• Network/build on
relationships
• Ask for referrals
• Don’t over-rely on internet

27. © 2009 Lynn Hazan and Associates. All Rights Reserved
1. Keep your resume on your mobile device/flash drive for
sending at a moment’s notice.
2. Add your resume to your LinkedIn page as a SlideShare
presentation.
3. Make sure your current contact information is listed.
Include Linkedin as well.
4. Use social media tools to their fullest advantage. If you are
job hunting, consider posting your resume to your
Facebook page.
5. Does your recruiter have the most up-to-date version of
your resume?
6. The resume must be letter perfect. In this tightly
competitive market, you don’t want your resume to be
eliminated due to spelling errors.
Selected Tips for 21st
Century Job Seekers

28. © 2009 Lynn Hazan and Associates. All Rights Reserved
7. Arrange your content in reverse chronological order, starting with
current status and work backwards. Recruiters prefer this
format.
8. Tell the truth. Do not fudge or claim credit for work that was not
yours.
9. Use action words. Trim the language on what you “do”. That is a
job description.
10. A resume is a work in progress. You may have different
versions and need to update them as needed.
11. Show your resume to individuals outside of your specialty area.
Do they understand what you are trying to communicate in
plain English?
Tips for 21st
Century Job Seekers cont.

29. © 2009 Lynn Hazan and Associates. All Rights Reserved
“One lesson stands out: Whether you prevail or
fail, endure or die, whether you make it onto the
Fortune 500, and whether you stay there,
depends more on what you do to yourself than
on what the world does to you.”
Jim Collins
Fortune, May 5, 2008

30. © 2009 Lynn Hazan and Associates. All Rights Reserved
Live long and prosper!
Lynn Hazan
lynn@lhazan.com
www.lhazan.com
312.863.5401
www.linkedin.com/in/lynnhazan
Twitter: lynnhazan
Facebook: Lynn Hazan & Associates

31. © 2009 Lynn Hazan and Associates. All Rights Reserved
The Empowered Job Seeker
1 to 1 consultation to help
candidates re-position themselves
for a changing job market.
For details, contact lynn@lhazan.com
Includes work on resume, interviews, networking,
LinkedIn, job searching and negotiating, with Lynn Hazan,
a 25-year veteran of the recruiting business.

32. © 2009 Lynn Hazan and Associates. All Rights Reserved
To sign up for Lynn’s E-jobs, the free,
confidential listserv from Lynn Hazan &
Associates:
Clearly print your name
and email address on the
sign up sheet!

33. © 2009 Lynn Hazan and Associates. All Rights Reserved
Join us for the final
AMA/LH&A Career
Workshop!
Part 3: Interviewing
Thursday, August 13
6:30 - 8:00