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AMA Career Workshop #2 - Resumes

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The second workshop in AMA Chicago Chapter's career series with Lynn Hazan. Focused on resumes, including effective summary statements and accomplishment sections.

The second workshop in AMA Chicago Chapter's career series with Lynn Hazan. Focused on resumes, including effective summary statements and accomplishment sections.

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AMA Career Workshop #2 - Resumes AMA Career Workshop #2 - Resumes Presentation Transcript

  • AMA Career Workshop Lynn Hazan Lynn Hazan & Associates, Inc. Part 2: Resumes James Heckman American Marketing Association
  • Your Story in Six Words or Less Hemingway’s: “ For sale: baby shoes, never worn.”
  •  
  • Resumes:
    • Highlight Accomplishments
    • Quantify and Qualify as much as possible
    • Tell your story
    • Case Studies/Stories
    • No functional resumes. Don’t confuse reader.
  • A Timeline in Chocolate Past Present Future The resume is about the past The job description is about the present The interview is about the future
  • In hiring, past performance is a good indicator of future performance. Past Future
  • Your Resume
    • How do you measure up?
  • 10 Boilerplate Phrases That Kill Resumes
    • Results-oriented professional
    • Cross-functional teams
    • More than [x] years of progressively responsible experience
    • Superior (or excellent) communication skills
    • Strong work ethic
    • Met or exceeded expectations
    • Proven track record of success
    • Works well with all levels of staff
    • Team player
    • Bottom-line orientation
    According to career expert Liz Ryan
  • Objective Statements Recent MBA/MSIMC graduate seeking position in social marketing that enables me to make a positive contribution to an organization. Looking for a position where I can build bridges from companies and their products to new and prospective customers
  • Summary statements
    • The hook
    • Separate yourself from your competition
    • Make the reader want to learn more
  • What is your UPS?
    • Has nothing to do with the postal service
    • The answer is…
      • Unique Positioning Statement
      • How do you stand out from the crowd?
    • How do you mirror the company’s brand?
  • How to Create Your UPS
    • What makes you unique?
    • What makes you special?
    • Why should I hire you?
  • UPS Summary statement
  • Accomplishments
    • Resume is a record of successes
    • Not a job description
    • Quantify and qualify
    • Tell the story about where you made a difference
    • Make the accomplishments the hero
  • Small Group Activity
    • Re-examine your resume to highlight accomplishments
    • Make it a marketing document for you
    • Separate yourself from your competition
  • Resumes and Online Applications
    • Don’t just rely on the internet.
    • Be proactive. Call to follow up.
    • Include cover letter with resume. Match job specs.
    • Use header to advantage. Catch reader's attention. "Resume attached" achieves nothing.
    • Research company.
  • Cover Letters
    • Salutation - Name
    • Be accurate
    • Reinforce skills for job
    • Do not generalize
    • Point, counterpoint with job specs
    • Be active, not passive
    • Closing - I shall follow up
  • Portfolio
    • Chronological order, most recent first
    • Spec work
    • Marketing Projects/school assignments
    • Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders
    • Creative Samples: copywriting, art, design
    • Post electronically: SlideShare, Visual CV
  • Resume, meet Technology
    • Keep your resume on your mobile device for sending at a moment’s notice
    • Add your resume to your LinkedIn page as a SlideShare presentation
    • Consider creating a Visual CV (visualcv.com)
  • Sample VisualCV
  • Ari Herzog’s VisualCV
  • Share Your Visual CV
  • Job Posting on VisualCV
  • LH&A’s VisualCV
  • Your Marketing Campaign Starts with You
    • You are at the center of the universe
    • You are in charge of your career
    • Leverage your networks
    • Networking is for life
    • Find a mentor
  • Your Marketing Campaign
    • Target companies, agencies, non-profit
    • Go for interviews & exploratories
    • Network/build on relationships
    • Ask for referrals
    • Don’t over-rely on internet
  • 1. Keep your resume on your mobile device/flash drive for sending at a moment’s notice. 2. Add your resume to your LinkedIn page as a SlideShare presentation. 3. Make sure your current contact information is listed. Include Linkedin as well. 4. Use social media tools to their fullest advantage. If you are job hunting, consider posting your resume to your Facebook page. 5. Does your recruiter have the most up-to-date version of your resume? 6. The resume must be letter perfect. In this tightly competitive market, you don’t want your resume to be eliminated due to spelling errors. Selected Tips for 21 st Century Job Seekers
    • 7. Arrange your content in reverse chronological order, starting with current status and work backwards. Recruiters prefer this format.
    • 8. Tell the truth. Do not fudge or claim credit for work that was not yours.
    • 9. Use action words. Trim the language on what you “do”. That is a job description.
    • 10. A resume is a work in progress. You may have different versions and need to update them as needed.
    • 11. Show your resume to individuals outside of your specialty area. Do they understand what you are trying to communicate in plain English?
    Tips for 21 st Century Job Seekers cont.
  • “ One lesson stands out: Whether you prevail or fail, endure or die, whether you make it onto the Fortune 500, and whether you stay there, depends more on what you do to yourself than on what the world does to you.” Jim Collins Fortune , May 5, 2008
  • Live long and prosper! Lynn Hazan [email_address] www.lhazan.com 312.863.5401 www.linkedin.com/in/lynnhazan Twitter: lynnhazan Facebook: Lynn Hazan & Associates
  • The Empowered Job Seeker 1 to 1 consultation to help candidates re-position themselves for a changing job market. For details, contact lynn@lhazan.com Includes work on resume, interviews, networking, LinkedIn, job searching and negotiating, with Lynn Hazan, a 25-year veteran of the recruiting business.
  • To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet!
  • Join us for the final AMA/LH&A Career Workshop! Part 3: Interviewing Thursday, August 13 6:30 - 8:00