AMA Career Workshop Lynn Hazan Lynn Hazan & Associates, Inc. Part 2: Resumes James Heckman American Marketing Association

Your Story in Six Words or Less Hemingway’s: “ For sale: baby shoes, never worn.”

Resumes: Highlight Accomplishments Quantify and Qualify as much as possible Tell your story Case Studies/Stories No functional resumes. Don’t confuse reader.

Highlight Accomplishments

Quantify and Qualify as much as possible

Tell your story

Case Studies/Stories

No functional resumes. Don’t confuse reader.

A Timeline in Chocolate Past Present Future The resume is about the past The job description is about the present The interview is about the future

In hiring, past performance is a good indicator of future performance. Past Future

Your Resume How do you measure up?

How do you measure up?

10 Boilerplate Phrases That Kill Resumes Results-oriented professional Cross-functional teams More than [x] years of progressively responsible experience Superior (or excellent) communication skills Strong work ethic Met or exceeded expectations Proven track record of success Works well with all levels of staff Team player Bottom-line orientation According to career expert Liz Ryan

Results-oriented professional

Cross-functional teams

More than [x] years of progressively responsible experience

Superior (or excellent) communication skills

Strong work ethic

Met or exceeded expectations

Proven track record of success

Works well with all levels of staff

Team player

Bottom-line orientation

Objective Statements Recent MBA/MSIMC graduate seeking position in social marketing that enables me to make a positive contribution to an organization. Looking for a position where I can build bridges from companies and their products to new and prospective customers

Summary statements The hook Separate yourself from your competition Make the reader want to learn more

The hook

Separate yourself from your competition

Make the reader want to learn more

What is your UPS? Has nothing to do with the postal service The answer is… Unique Positioning Statement How do you stand out from the crowd? How do you mirror the company’s brand?

Has nothing to do with the postal service

The answer is…

Unique Positioning Statement

How do you stand out from the crowd?

How do you mirror the company’s brand?

How to Create Your UPS What makes you unique? What makes you special? Why should I hire you?

What makes you unique?

What makes you special?

Why should I hire you?

UPS Summary statement

Accomplishments Resume is a record of successes Not a job description Quantify and qualify Tell the story about where you made a difference Make the accomplishments the hero

Resume is a record of successes

Not a job description

Quantify and qualify

Tell the story about where you made a difference

Make the accomplishments the hero

Small Group Activity Re-examine your resume to highlight accomplishments Make it a marketing document for you Separate yourself from your competition

Re-examine your resume to highlight accomplishments

Make it a marketing document for you

Separate yourself from your competition

Resumes and Online Applications Don’t just rely on the internet. Be proactive. Call to follow up. Include cover letter with resume. Match job specs. Use header to advantage. Catch reader's attention. "Resume attached" achieves nothing. Research company.

Don’t just rely on the internet.

Be proactive. Call to follow up.

Include cover letter with resume. Match job specs.

Use header to advantage. Catch reader's attention. "Resume attached" achieves nothing.

Research company.

Cover Letters Salutation - Name Be accurate Reinforce skills for job Do not generalize Point, counterpoint with job specs Be active, not passive Closing - I shall follow up

Salutation - Name

Be accurate

Reinforce skills for job

Do not generalize

Point, counterpoint with job specs

Be active, not passive

Closing - I shall follow up

Portfolio Chronological order, most recent first Spec work Marketing Projects/school assignments Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders Creative Samples: copywriting, art, design Post electronically: SlideShare, Visual CV

Chronological order, most recent first

Spec work

Marketing Projects/school assignments

Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders

Creative Samples: copywriting, art, design

Post electronically: SlideShare, Visual CV

Resume, meet Technology Keep your resume on your mobile device for sending at a moment’s notice Add your resume to your LinkedIn page as a SlideShare presentation Consider creating a Visual CV (visualcv.com)

Keep your resume on your mobile device for sending at a moment’s notice

Add your resume to your LinkedIn page as a SlideShare presentation

Consider creating a Visual CV (visualcv.com)

Sample VisualCV

Ari Herzog’s VisualCV

Share Your Visual CV

Job Posting on VisualCV

LH&A’s VisualCV

Your Marketing Campaign Starts with You You are at the center of the universe You are in charge of your career Leverage your networks Networking is for life Find a mentor

You are at the center of the universe

You are in charge of your career

Leverage your networks

Networking is for life

Find a mentor

Your Marketing Campaign Target companies, agencies, non-profit Go for interviews & exploratories Network/build on relationships Ask for referrals Don’t over-rely on internet

Target companies, agencies, non-profit

Go for interviews & exploratories

Network/build on relationships

Ask for referrals

Don’t over-rely on internet

1. Keep your resume on your mobile device/flash drive for sending at a moment’s notice. 2. Add your resume to your LinkedIn page as a SlideShare presentation. 3. Make sure your current contact information is listed. Include Linkedin as well. 4. Use social media tools to their fullest advantage. If you are job hunting, consider posting your resume to your Facebook page. 5. Does your recruiter have the most up-to-date version of your resume? 6. The resume must be letter perfect. In this tightly competitive market, you don’t want your resume to be eliminated due to spelling errors. Selected Tips for 21 st Century Job Seekers

7. Arrange your content in reverse chronological order, starting with current status and work backwards. Recruiters prefer this format. 8. Tell the truth. Do not fudge or claim credit for work that was not yours. 9. Use action words. Trim the language on what you “do”. That is a job description. 10. A resume is a work in progress. You may have different versions and need to update them as needed. 11. Show your resume to individuals outside of your specialty area. Do they understand what you are trying to communicate in plain English? Tips for 21 st Century Job Seekers cont.

7. Arrange your content in reverse chronological order, starting with current status and work backwards. Recruiters prefer this format.

8. Tell the truth. Do not fudge or claim credit for work that was not yours.

9. Use action words. Trim the language on what you “do”. That is a job description.

10. A resume is a work in progress. You may have different versions and need to update them as needed.

11. Show your resume to individuals outside of your specialty area. Do they understand what you are trying to communicate in plain English?

“ One lesson stands out: Whether you prevail or fail, endure or die, whether you make it onto the Fortune 500, and whether you stay there, depends more on what you do to yourself than on what the world does to you.” Jim Collins Fortune , May 5, 2008

Live long and prosper! Lynn Hazan [email_address] www.lhazan.com 312.863.5401 www.linkedin.com/in/lynnhazan Twitter: lynnhazan Facebook: Lynn Hazan & Associates

The Empowered Job Seeker 1 to 1 consultation to help candidates re-position themselves for a changing job market. For details, contact lynn@lhazan.com Includes work on resume, interviews, networking, LinkedIn, job searching and negotiating, with Lynn Hazan, a 25-year veteran of the recruiting business.

To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet!

Join us for the final AMA/LH&A Career Workshop! Part 3: Interviewing Thursday, August 13 6:30 - 8:00