Reviving RIM
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Reviving RIM

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How Research In Motion could have approached their market in 2011 to revive the future of their brand through a one-year and five-year plan.

How Research In Motion could have approached their market in 2011 to revive the future of their brand through a one-year and five-year plan.

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Reviving RIM Reviving RIM Presentation Transcript

  • Friday, 11 November, 11
  • Smartphone OS Share 10/09–12/10, U.S. 40% 26% 30% Blackberry Apple iOS 20% Android 10% Source: Nielsen ResearchFriday, 11 November, 11
  • Smartphone OS Share Q3 2011, U.S. Apple 28% Blackberry 18% Android 43% Windows Mobile 7% Other 4% Source: Nielsen ResearchFriday, 11 November, 11 View slide
  • Friday, 11 November, 11 View slide
  • Smartphone Sales 2011 472 million globallyFriday, 11 November, 11
  • Smartphone Sales 2011 472 million globally Smartphone Sales 2015 expected to rise to 982 millionFriday, 11 November, 11
  • 1 Year Plan Change perception Raise revenueFriday, 11 November, 11
  • 1 Year Plan Change perception Raise revenue 5 Year Plan Own the corporate marketFriday, 11 November, 11
  • 1 Year Plan Change perception Raise revenue 5 Year Plan Own the corporate market Internal Initiative Encourage innovation and successFriday, 11 November, 11
  • “Sometimes our offices feel like a Soviet-era government workplace.” ( RIM employee quotes)Friday, 11 November, 11
  • “Sometimes our offices feel like a Soviet-era government workplace.” ( RIM employee quotes) “Success cannot be borne of a 2005 status quo when the world looks a lot different now than it did even 12 months ago.” ( RIM employee quotes)Friday, 11 November, 11
  • Old Innovation Team Structure IdeaFriday, 11 November, 11
  • Old Innovation Team Structure New Innovation Team Structure Idea Idea Idea Idea IdeaFriday, 11 November, 11
  • 1 Year Plan Change perception Raise revenueFriday, 11 November, 11
  • 1 Year Plan Focus on Market Change perception Opportunities Raise revenueFriday, 11 November, 11
  • Share of Teen Smartphone Market Blackberry, U.S. 40% 2010 Source: ComScoreFriday, 11 November, 11
  • Share of Teen Smartphone Market Blackberry, U.S. 40% 2010 2011 23% Source: ComScoreFriday, 11 November, 11
  • U.S. Teen Smartphone Adoption 28.7% 50% July 2011 December 2012 Source: ComScoreFriday, 11 November, 11
  • “dear Blackberry, I hate you and we can’t be friends. sincerely, I have an iPhone now” ( RIM employee quotes)Friday, 11 November, 11
  • Friday, 11 November, 11
  • bberryFriday, 11 November, 11
  • Artist and Brand Collaborations 1Friday, 11 November, 11
  • Artist and Brand Collaborations 1 2Friday, 11 November, 11
  • Artist and Brand Collaborations 1 3 2Friday, 11 November, 11
  • bberry x Kaws bberry x KawsFriday, 11 November, 11
  • Popup and I.D. StoresFriday, 11 November, 11
  • Popup Store Locations SHANGHAI NEW YORK LONDON SOURCE : emarketerFriday, 11 November, 11
  • PR/Media BuzzFriday, 11 November, 11
  • Lady Gaga Celebrity Influence: Lady Gaga Lady GagaFriday, 11 November, 11
  • Friday, 11 November, 11
  • 5 Year Plan Own the corporate marketFriday, 11 November, 11
  • Target Markets Teens ProfessionalsFriday, 11 November, 11
  • Target Markets Teens ProfessionalsFriday, 11 November, 11
  • Target Markets Success Teens ProfessionalsFriday, 11 November, 11
  • Target AudiencesGOVERNMENT FINANCE MEDICINE LAWFriday, 11 November, 11
  • ShieldFriday, 11 November, 11
  • BlackBerry Shield + PlayBook Blackberry Shield + PlayBook Massive amount of confidential data can be sync and secure between the Blackberry Shield and the PlayBook.Friday, 11 November, 11
  • BlackBerry Shield secure platform open platform for professional use for leisure Switching platform securelyFriday, 11 November, 11
  • BlackBerry Shield PRO IMAGE ANGRY BIRDS Switching platform securelyFriday, 11 November, 11
  • Friday, 11 November, 11
  • Thank you.Friday, 11 November, 11