Friday, 11 November, 11
Smartphone OS Share        10/09–12/10, U.S.                            40%                                  26%          ...
Smartphone OS Share        Q3 2011, U.S.                                             Apple 28%                            ...
Friday, 11 November, 11
Smartphone Sales 2011   472 million globallyFriday, 11 November, 11
Smartphone Sales 2011   472 million globally  Smartphone Sales 2015  expected to rise to 982 millionFriday, 11 November, 11
1 Year Plan           Change perception           Raise revenueFriday, 11 November, 11
1 Year Plan           Change perception           Raise revenue           5 Year Plan           Own the corporate marketFr...
1 Year Plan           Change perception           Raise revenue           5 Year Plan           Own the corporate market  ...
“Sometimes our offices feel like a         Soviet-era government workplace.”         ( RIM employee quotes)Friday, 11 Novem...
“Sometimes our offices feel like a         Soviet-era government workplace.”         ( RIM employee quotes)          “Succe...
Old Innovation Team Structure                              IdeaFriday, 11 November, 11
Old Innovation Team Structure   New Innovation Team Structure                              Idea                           ...
1 Year Plan           Change perception           Raise revenueFriday, 11 November, 11
1 Year Plan                               Focus on Market           Change perception                               Opport...
Share of Teen Smartphone Market        Blackberry, U.S.                           40%                 2010      Source: Co...
Share of Teen Smartphone Market        Blackberry, U.S.                                 40%                 2010          ...
U.S. Teen Smartphone Adoption                                      28.7%                   50%                          Ju...
“dear Blackberry, I hate you and we           can’t be friends. sincerely, I have an           iPhone now”    ( RIM employ...
Friday, 11 November, 11
bberryFriday, 11 November, 11
Artist and Brand Collaborations       1Friday, 11 November, 11
Artist and Brand Collaborations       1        2Friday, 11 November, 11
Artist and Brand Collaborations       1                      3        2Friday, 11 November, 11
bberry x Kaws       bberry x KawsFriday, 11 November, 11
Popup and I.D. StoresFriday, 11 November, 11
Popup Store Locations SHANGHAI                 NEW YORK LONDON SOURCE : emarketerFriday, 11 November, 11
PR/Media BuzzFriday, 11 November, 11
Lady Gaga        Celebrity Influence: Lady Gaga        Lady GagaFriday, 11 November, 11
Friday, 11 November, 11
5 Year Plan             Own the corporate marketFriday, 11 November, 11
Target Markets   Teens                  ProfessionalsFriday, 11 November, 11
Target Markets   Teens                  ProfessionalsFriday, 11 November, 11
Target Markets                          Success   Teens                            ProfessionalsFriday, 11 November, 11
Target AudiencesGOVERNMENT                          FINANCE                          MEDICINE                             ...
ShieldFriday, 11 November, 11
BlackBerry Shield + PlayBook                          Blackberry                             Shield                       ...
BlackBerry Shield                              secure platform      open platform                            for professio...
BlackBerry Shield                            PRO IMAGE         ANGRY BIRDS                           Switching platform se...
Friday, 11 November, 11
Thank you.Friday, 11 November, 11
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Reviving RIM

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How Research In Motion could have approached their market in 2011 to revive the future of their brand through a one-year and five-year plan.

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Reviving RIM

  1. 1. Friday, 11 November, 11
  2. 2. Smartphone OS Share 10/09–12/10, U.S. 40% 26% 30% Blackberry Apple iOS 20% Android 10% Source: Nielsen ResearchFriday, 11 November, 11
  3. 3. Smartphone OS Share Q3 2011, U.S. Apple 28% Blackberry 18% Android 43% Windows Mobile 7% Other 4% Source: Nielsen ResearchFriday, 11 November, 11
  4. 4. Friday, 11 November, 11
  5. 5. Smartphone Sales 2011 472 million globallyFriday, 11 November, 11
  6. 6. Smartphone Sales 2011 472 million globally Smartphone Sales 2015 expected to rise to 982 millionFriday, 11 November, 11
  7. 7. 1 Year Plan Change perception Raise revenueFriday, 11 November, 11
  8. 8. 1 Year Plan Change perception Raise revenue 5 Year Plan Own the corporate marketFriday, 11 November, 11
  9. 9. 1 Year Plan Change perception Raise revenue 5 Year Plan Own the corporate market Internal Initiative Encourage innovation and successFriday, 11 November, 11
  10. 10. “Sometimes our offices feel like a Soviet-era government workplace.” ( RIM employee quotes)Friday, 11 November, 11
  11. 11. “Sometimes our offices feel like a Soviet-era government workplace.” ( RIM employee quotes) “Success cannot be borne of a 2005 status quo when the world looks a lot different now than it did even 12 months ago.” ( RIM employee quotes)Friday, 11 November, 11
  12. 12. Old Innovation Team Structure IdeaFriday, 11 November, 11
  13. 13. Old Innovation Team Structure New Innovation Team Structure Idea Idea Idea Idea IdeaFriday, 11 November, 11
  14. 14. 1 Year Plan Change perception Raise revenueFriday, 11 November, 11
  15. 15. 1 Year Plan Focus on Market Change perception Opportunities Raise revenueFriday, 11 November, 11
  16. 16. Share of Teen Smartphone Market Blackberry, U.S. 40% 2010 Source: ComScoreFriday, 11 November, 11
  17. 17. Share of Teen Smartphone Market Blackberry, U.S. 40% 2010 2011 23% Source: ComScoreFriday, 11 November, 11
  18. 18. U.S. Teen Smartphone Adoption 28.7% 50% July 2011 December 2012 Source: ComScoreFriday, 11 November, 11
  19. 19. “dear Blackberry, I hate you and we can’t be friends. sincerely, I have an iPhone now” ( RIM employee quotes)Friday, 11 November, 11
  20. 20. Friday, 11 November, 11
  21. 21. bberryFriday, 11 November, 11
  22. 22. Artist and Brand Collaborations 1Friday, 11 November, 11
  23. 23. Artist and Brand Collaborations 1 2Friday, 11 November, 11
  24. 24. Artist and Brand Collaborations 1 3 2Friday, 11 November, 11
  25. 25. bberry x Kaws bberry x KawsFriday, 11 November, 11
  26. 26. Popup and I.D. StoresFriday, 11 November, 11
  27. 27. Popup Store Locations SHANGHAI NEW YORK LONDON SOURCE : emarketerFriday, 11 November, 11
  28. 28. PR/Media BuzzFriday, 11 November, 11
  29. 29. Lady Gaga Celebrity Influence: Lady Gaga Lady GagaFriday, 11 November, 11
  30. 30. Friday, 11 November, 11
  31. 31. 5 Year Plan Own the corporate marketFriday, 11 November, 11
  32. 32. Target Markets Teens ProfessionalsFriday, 11 November, 11
  33. 33. Target Markets Teens ProfessionalsFriday, 11 November, 11
  34. 34. Target Markets Success Teens ProfessionalsFriday, 11 November, 11
  35. 35. Target AudiencesGOVERNMENT FINANCE MEDICINE LAWFriday, 11 November, 11
  36. 36. ShieldFriday, 11 November, 11
  37. 37. BlackBerry Shield + PlayBook Blackberry Shield + PlayBook Massive amount of confidential data can be sync and secure between the Blackberry Shield and the PlayBook.Friday, 11 November, 11
  38. 38. BlackBerry Shield secure platform open platform for professional use for leisure Switching platform securelyFriday, 11 November, 11
  39. 39. BlackBerry Shield PRO IMAGE ANGRY BIRDS Switching platform securelyFriday, 11 November, 11
  40. 40. Friday, 11 November, 11
  41. 41. Thank you.Friday, 11 November, 11
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