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Buteyko marketing plan v61  18
 

Buteyko marketing plan v61 18

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    Buteyko marketing plan v61  18 Buteyko marketing plan v61 18 Presentation Transcript

    • LYNIE TUMABINI V61 18 NOVEMBER 12, 2013
    • Posted an invitation in Facebook my own Timeline  Post no. 1
    • Facebook  Post no. 2
    • Posted in Ateneo MBA MM2012 group page
    • Posted in Good for You! It’s Fun Too group page  Post No. 1
    • Good for You! It’s Fun Too page  Post No. 2
    • Posted an invitation in my Blog
    • Results  Facebook own Timeline  Aware  Interested  Persuaded - 125 potential market and estimated 100 people saw my post - 12 people like - as of November 10, no one attended the lecture
    • Results  Group page (Good for You! It’s Fun Too page & Ateneo MM 2012)  Aware  Interested  Persuaded - 146 potential market and estimated 119 people saw my post - 16 people like, 1 going - as of November 10, no one attended the free lecture
    • Lessons Learned  From this practicum, I learned that it is hard to     promote and market a product especially if you are not able to test it. The product has limited market , an alternative method that is new and not yet widely acceptable in the Philippines. Another way to make people aware of Buteyko’s Method is to promote it using tagalog language to be able to understand it better. Need to emphasize on benefits, advantages and features of the product. Use known personalities to promote the product.