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Type A Parent Conference 2012

by Purple Stripe Productions on Jun 22, 2012

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Tech since 1989\nBlogger since 1997\nPodcaster since 2005\nBusiness owner since 2006\nFounder of Women of Google+ in 2011\nPublished Author in 2012\n\nCoach & Consultant\nwork with agencies, brands & influential digital content publishers to amplify their voices online\n
it’s google\nyou are not bloggers, you are DIGITAL CONTENT PUBLISHERS\n
Info = knowledge\n\nPlus.Google.com\nJust need a Google account - not a Gmail account\nUsed to tie together all 60+ Google products including BOOKS, ANALYTICS & more\n200m users, 1 year old\n
Benefit:\n- Starts building your “Knowledge Footprint” which allows Google Search + the 60 other Google products to connect your relevant content with those looking for it within your social graph.\n\nGreat if you are a heavy publisher OUTSIDE of Google+\nYou still need to come in here and interact a bit, just think of it (at first) as a vacation home & not your primary residence\n
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Tagline : Shows at top of About page\nOccupation : shows up in Hover Card\n\n
Danny Sullivan SearchEngineLand.com\n\nStrongly rumored by the most hardcore Google watchdogs\n- Google will be monitoring activity and mining the engagement graph.\n- Did those who shared your content have expertise in that topic?\n- How many comments did your content generate?\n- Who commented on your content?\n- Were the comments on your content of high-quality?\n- Were the comments on your content of a positive sentiment?\n- How often is your content endorsed? (i.e. – +1, Like)\n\n
Using a +1 button on your blog & posts as well as setting up rel=author / publisher has been shown to increase click through from search rates 5%-10% \n
Content posted publicly hits Google Alerts MUCH quicker than that of content published on blogs, Facebook, Twitter, LinkedIn, etc.\n\nGreat if you want to use the features such as live video streaming (HOA), 10 person video chats, photo sharing, targeted publishing via circles\n
* to bold\n- to cross out\n_ to italic\n\nRich Media\n- Photos\n- Videos\n- Link\n
- Security settings apply here, so you can control exactly who has access to join (and keep out minors!)\n- Attached to the YouTube account with your Google account\n- Archive of video is available on public post after the hangout is finished\n- Use hashtags & go back and edit hangout post to give people (and search engines) info about what you talked about\n
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Don’t go into G+ for the community, go there to build one\nGoogle+ is the water between the pebbles in a vase will connect Google’s products together\nAnything off brand should be off public (brand does = personality as well!)\n
Pages\n
Pages\n- Spam deterrent, a person must circle you first, THEN you can follow them back\n- No “16% display rate / pay to play” EdgeRank at play here, 100% of messages you post are displayed\n- By connecting your Google+ page with your website/blog and the +1 button, you can increase your click throughs in SERPS by 5-10% (ps - that’s HUGE)\n- Search Plus Your World\n
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Type A Parent Conference 2012 Presentation Transcript

Taking Over The World With Google+ Charlotte Room 1:30pm Friday June 22nd Presented by Lynette Young #TypeACon @LynetteRadio
LynetteYoung.com@LynetteRadioFounder, Women of Google+Author: Google+ for Small Businesses Que / Pearson Summer 2012
Why Google+?
Your friends have knowledge.The Internet has information. Google+ is the bridge. - @LynetteRadio
Actionable Item: Build Your“Knowledge Footprint”
AuthorRankAuthorRank means that your reputation as acontent creator will inﬂuence the ranking of searchresults.
re t! y secM WordPress Plugins: TF Social Share Google+Blog
Actionable Item:Rich Content Publication
Publishing Content
Hangouts• 10-person video chat• LIVE broadcast via Google+ & YouTube
Actionable Item:Social Connections
Circles• Public : The entire Internet (all Google+ users & non-Google+ users, SPYW)• Circles : Only people you have put in that circle• Extended Circles : Friends of Friends (people in your circles & everyone in their direct circles)• Individuals / Pages : Only those people tagged
Actionable Item:Community Building
So how exactly isGoogle+ going to help you rule the world?
Google+ Proﬁle & Links + Google+ Public Content + Google+ Social Connections =SPYW & “Knowledge Footprint”
Thanks ;-) LynetteRadio.com @LynetteRadioslideshare.net/lynetteradio

Type A Parent Conference 2012

by Purple Stripe Productions on Jun 22, 2012

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Type A Parent Conference 2012 Presentation Transcript