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BlogWorld & New Media Expo 2012 - Taking The World's Stage Women Using Social Media

by Purple Stripe Productions on Jun 03, 2012

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THIS HAS NOTHING TO DO WITH GENDER or FEAR OF TECH\nBUT EVERYTHING TO DO WITH CONFIDENCE\n\nI hope there are men in the room... ;)\n\nTech since 1989\nBlogger since 1997\nPodcaster since 2005\nBusiness owner since 2006\nFounder of Women of Google+ in 2011\nPublished Author in 2012\n\n
Twitter tipped in 2008 with 6 million users (currently at \nPinterest tipped in 2011 with less than 8 million users (currently at 20m+ users)\nInstagram (currently has 50 million)\n
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What matters is that we know what we want to do, where we want to go, what tools can bring us there, and how to use them to the best of OUR ability. PERIOD.\n\nThe reason I like to talk to, work with and coach professional women in this space is because I feel we bring a unique perspective and set of skills to the mix. That’s it.\n
Plus.Google.com\nJust need a Google account - not a Gmail account\nUsed to tie together all 60+ Google products including BOOKS, ANALYTICS & more\n170m users, 1 year old\n
Benefit:\n- Starts building your “Knowledge Footprint” which allows Google Search + the 60 other Google products to connect your relevant content with those looking for it within your social graph.\n\nGreat if you are a heavy publisher OUTSIDE of Google+\nYou still need to come in here and interact a bit, just think of it (at first) as a vacation home & not your primary residence\n
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Tagline : Shows at top of About page\nOccupation : shows up in Hover Card\n\n
Content posted publicly hits Google Alerts MUCH quicker than that of content published on blogs, Facebook, Twitter, LinkedIn, etc.\n\nGreat if you want to use the features such as live video streaming (HOA), 10 person video chats, photo sharing, targeted publishing via circles\n
* to bold\n- to cross out\n_ to italic\n\nRich Media\n- Photos\n- Videos\n- Link\n
- Security settings apply here, so you can control exactly who has access to join (and keep out minors!)\n- Attached to the YouTube account with your Google account\n- Archive of video is available on public post after the hangout is finished\n- Use hashtags & go back and edit hangout post to give people (and search engines) info about what you talked about\n
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Don’t go into G+ for the community, go there to build one\nGoogle+ is the water between the pebbles in a vase will connect Google’s products together\n\n
Allows me to publish or segment my content in & out\nWorks for Posts as well as Hangouts\n
Pages\n
Pages\n- Spam deterrent, a person must circle you first, THEN you can follow them back\n- No “16% display rate / pay to play” EdgeRank at play here, 100% of messages you post are displayed\n- By connecting your Google+ page with your website/blog and the +1 button, you can increase your click throughs in SERPS by 5-10% (ps - that’s HUGE)\n- Search Plus Your World\n
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The web teaching itself about you as it grows\n\nSemantic Web\n- Going from “Information to Knowledge”\n- Search engines have information, people have knowledge\n- Debut May 16(ish) 2012\n
Knowledge Box\n- shows up in Google Search sidebar\n- DISPLACES ADVERTISING\n\n
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You can’t create or edit or dictate what Google sees for you but you can start to heavily influence it.\n
Building semantic relationships\n\nDisplays the “Knowledge Graph” Google has on\n- 500 million people, places and things\n- 3.5 billion defining attributes & connections\n
Strongly rumored by the most hardcore Google watchdogs\n- Google will be monitoring activity and mining the engagement graph.\n- Did those who shared your content have expertise in that topic?\n- How many comments did your content generate?\n- Who commented on your content?\n- Were the comments on your content of high-quality?\n- Were the comments on your content of a positive sentiment?\n- How often is your content endorsed? (i.e. – +1, Like)\n\n
Social Search helps you discover relevant content from your social connections as part of your personal search experience. Your social connections include these contacts:\n\n- People in your Gmail (or Google Talk) chat list\n- People in your My Contacts group in your Google contacts\n- People you're publicly connected to through social sites, such as Twitter and FriendFeed, that are connected to your Google Account or Google profile\n- People you’re following in Google Reader and Google Buzz\n- If you have Google+, people in your circles\n- People who are public connections of your immediate, public social connections. This means that if you follow a friend on Twitter, and he follows five people, those additional five people may also be included as social connections\n\nWeight / importance seems to be aligned with:\n- \n
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BlogWorld & New Media Expo 2012 - Taking The World’s Stage Women Using Social Media Presentation Transcript

Taking The World’s StageWomen Using Social Media Presented by : Lynette Young #BWENY @LynetteRadio
LynetteYoung.com@LynetteRadioFounder, Women of Google+Author: Google+ for Small Businesses Que / Pearson Summer 2012
Gender Balance on Social Networking Sites InformationIsBeautiful.net
Gender Balance on Social Networking Sites InformationIsBeautiful.net
ITDOESN’TMATTER
Your friends have knowledge.The Internet has information.Google+ is the bridge. - Lynette Young
Actionable Item: Proﬁle & Links
Actionable Item:Rich Content Publication
Publishing Content
Hangouts• FREE 10-person video chat• LIVE broadcast via Google+ & YouTube
Actionable Item:Social Connections
Circles• Public : The entire Internet (all Google+ users & non-Google+ users, SPYW)• Circles : Only people you have put in that circle• Extended Circles : Friends of Friends (people in your circles & everyone in their direct circles)• Individuals / Pages : Only those people tagged
Actionable Item:Community Building
So how exactly isGoogle+ giving you a stage to stand on?
Google Knowledge Graph
Search Term: Jennifer Weiner
Search Term: good in bed book
Inﬂuence Your Knowledge GraphBuild Your “Knowledge Footprint”• Trusted 3rd Party Content• AuthorRank• Google+ Content & Social Connections
Trusted 3rd Party Content• Wikipedia• Freebase• IMDB• CIA World FactBook
AuthorRankAuthorRank means that your reputation as acontent creator will inﬂuence the ranking of searchresults.
Google+ Content & Connections• http://www.google.com/s2/u/0/search/social
Google+ Proﬁle & Links + Google+ Public Content + Social Connections =SPYW & “Knowledge Footprint”
www.google.com/s2/u/0/search/social
Thanks &See you @ the Keynote ;-) LynetteYoung.com @LynetteRadioslideshare.net/lynetteradio

BlogWorld & New Media Expo 2012 - Taking The World's Stage Women Using Social Media

by Purple Stripe Productions on Jun 03, 2012

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BlogWorld & New Media Expo 2012 - Taking The World’s Stage Women Using Social Media Presentation Transcript