To put our growth and network activity in perspective – in the next 90 minutes, before you’ve even left this room, here’s what will happen on LinkedIn.Over 5400 new members will establish a LinkedIn profile-Our existing members will share a lot of content – over 37500 links to professional articles of interestThere will be close to a million page viewsAnd over 150K professionals will log in to LinkedIn
Asia Pacific 25M+ Indonesia 1M+ Singapore 730K+ Malaysia 760K+ Thailand 330K+ Vietnam 310K+ Philippines 990K+ New Zealand 550K+ Hong Kong 440K+ Japan 550K+ Korea 330K+
Earliest Adopter – The first person to sign up and create a profile on LinkedInMost Connected– The person with the most 1st degree connectionsMost Popular– The person whose profile was viewed the most in the past 30 daysMost Endorsed– The person with the most total endorsements
– How do we communicate with 80% of the professionalBaseline: Visibility is ImperativeBar to compel passive candidates is much higherWarm up passive candidatesBe ‘top-of-mind’Increase awareness of hiring at your companyIncrease likelihood to respondWhere best to advertise and build your recruitment brand than on a site where professionals want to be better at what they do and think about having better careers?Advertising where the best of them never go and / or go only where they are actively looking (i.e. traditional job boards) may not let you build your brand with the people you want to attract. Highly Targeted Advertising: By industry, function, seniority, and moreAdvertising on LinkedIn brings you the ability to target exactly who you need, in the right context, in ways that get noticed, where professionals share insights and advice, increasing the odds that someone you touch would then share positive stories of your company with their peers. The targeting we provide is really unmatched: By industry, function, seniority, and more.Benefits of targeting:Make sure you reach the people you needOptimize your spend by Reaching only these peopleMake the message very relevant to them, e.g. if you’re talking to designers in the apparel industry, your message We can also help you inform your advertising strategy and measure the impact of your campaigns.
How can you boost your employer brand on LinkedIn?Meet Erica. She’s a passive candidate who is perfect for a role you are looking to hire. Engage her across LinkedIn with your employer brand. When you engage her, you are warming her up to the career opportunities you have at your company. You can engage her as she views the relevant jobs at your company, as she networks with your employees, when she is researching your company, and ultimately when she follows your company.
Hear how IHIS uses LinkedIn toRecruit the Best TalentLinkedIn RoundtableJune 2013
LinkedIn.com in the next 60 minutes51,000+ Links shared1,000,000+ Pages viewed483,000+ Professionals will visit7,200+ New members
7M+Canada74M+USA11M+Brazil37M+Europe11M+UK1.5+MMalaysia3M+China4M+Australia20M+India2M+Singapore1M+Indonesia40+ Million members inAPACOver 225+ Million Members17 languages 25 offices4+ Million in Telco/ITsectors in Asia2M+S.Africa1+MUAE
Say hello!Most Popular Most EndorsedEarliest Adopter Most ConnectedSunilSetpaulEvelynGohVivienWongKevinLee
I think part of what made the Macintoshgreat was that the people working on itwere musicians, poets, artists, zoologistsand historians who also happened to bethe best computer scientists in the world.Steve Jobs, 1994
Different social networks offers uniquepropositionsProfessional PublicPersonal
EverywhereWork wherever ourmembers workInsightsBe great at whatyou doIdentityConnect, find, andbe found
How Members in APAC use LinkedIn8Connect &CommunicateResearch People &Companies72%Network with other professionals73%Learn about what other colleagues are doingProfessional Insights 66%Stay up to date on industry discussionsSeek CareerOpportunities16%Maintain professional identityPercentages only for active members in July 2012LinkedIn Internal Data
There Are Fundamental DifferencesBetweenActive and Passive CandidatesActive Candidates 18%- Will apply to ATS- Listen to opportunities- Respond quickly- Seek informationPassive Candidates 82%- Do not have a current resume- May listen to opportunities- Do not respond to “apply now”- Higher bar to respond