Winning the War on Talent in a Changing Economy
Kartik Krishnamurthy
Ferdy Nandes
May 2013
Agenda
 Indonesia’s biggest issues
 Our Mission
 Value to our members
 Hire, Market, Sell- Focus on Hire
 Evolution o...
Your biggest concern today?
3
Companies face severe labor crunch due to the lack of qualified
workers and high attrition.
...
LinkedIn Indonesia Insights
©2013 LinkedIn Corporation. All Rights Reserved. 4
Source: LinkedIn Member data as at 31 Janua...
How do you solve your biggest concern?
Change the
game
Our Mission.
Connect the world’s professionals to
make them more productive and
successful
Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found
Why Linked...
225,000,000+
registered members
The globally connected
professional network
5M+
Canada
61M+
USA
7M+
Brazil
35M+
Europe8M+
...
Some fun facts about YOU!
LinkedIn Executive Breakfast
Most Popular Most Endorsed
Earliest Adopter Most Connected
Suziani
Fitriyana
Delvy
Gusmiranto...
What does this mean for YOU and YOUR
BUSINESS?
Hire
Engage the world’s
best passive talent
Sell
Engage the world’s
decision makers
Market
Engage most
effectively with
pr...
Hire
Engage the world’s best passive talent
Talent
powers everything you do.
The very best candidates are happily employed
The Evolution of Recruiting
Recruitment used to be…
Agency or Job Board
Shortlist Candidates
Interview
Offer
Gold Medal Winner
The evolution of Recruitment is
PROACTIVE, PERSONALISATION and MOBILE
Make it about
ME!
Proactive pipelining and passive talent are essential
Four out of five
Engaged in pipelining
Three out of five
Making pass...
Personalisation – create and segment your Employer
Brand messaging
Reach passive candidates with
personalized jobs on their mobile devices
Recommended Job:
Product Manager
ClearSlide, Inc. ...
Create a personalized experience
for your ideal candidates
An effective recruiting strategy requires three core
elements
Proactive
Sourcing
Automated
Engagement
Strategic Sourcing
a...
LinkedIn Recruiter- Strategic sourcing
25
26
27
28
29
30
31
32
33
Influence candidates at every touch point
Your ideal passive candidate!!
Hired-
Networking
with employees
Researching
your...
Measuring your success
36
Example of a LinkedIn client
LinkedIn Confidential ©2013 All Rights Reserved 37
Successfully hiring better
talent at low cost
2K to 18k
New followers o...
Hear from the best…
38
39
Proactive pipelining and passive talent are essential
Four out of five
Engaged in pipelining
Three out of five
Making pass...
A richer yield from passive candidates
Receive applications
Review applications
Screen select applications
Interview
Make ...
Clients who invest in branding on LinkedIn can more
successfully hire passive and active candidates
11%
34%
Clients on Lin...
Thank You.
Kartik Krishnamurthy
LinkedIn Talent Solutions
kkrishna@linkedin.com
LinkedIn | Internet | Singapore
Connection...
LinkedIn Executive Breakfast 130627
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LinkedIn Executive Breakfast 130627

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  • . More than one-third switch jobs two or more times in that periodCompanies have begun to look beyond a candidate’s expertise but also the person’s ‘fit’ with company values, working culture, management styles and competencies severe shortages of skilled labourIndonesia does not so much suffer from a lack ofgraduates but rather, it suffers from a lack of appropriately skilled workers regardless ofeducational attainment. That being said, while employers have most trouble recruiting at thesenior levels, the times taken to fill vacancies still compare quite favourably with other Asiancountries. While it takes just over 3 weeks to fill a professional vacancy in Indonesia (aboutthe same time as in South Korea), it takes over 5 weeks in China and the Philippines, andover 6 weeks in Malaysia and Vietnam
  • This mission statement manifests in our member value proposition and is the core focus for LinkedIn And the value we deliver to our members is 3 fold Identity: Maintaining their professional profile of record and networking with other professionalsInsights: finding insights to be better at what you doEverywhere: Working where ever you workAnd this is what keeps our members coming back every day.
  • Earliest Adopter – The first person to sign up and create a profile on LinkedInMost Connected– The person with the most 1st degree connectionsMost Popular– The person whose profile was viewed the most in the past 30 daysMost Endorsed– The person with the most total endorsements
  • So with all these individuals updating their information and connecting and collaborating on these social platforms what does this mean for businesses?This activity on LinkedIn not only helps make professionals more productive and successful; it also creates the building blocks of a massive data set, data that can be used by companies to revolutionize the way they work. Specifically the way they Hire, Market and Sell.
  • These three functions are absolutely central to the success of any enterprise, large or small. Traditionally, they’ve been viewed as separate functions with unique requirements. But fundamentally, these functions have more similarities than differences.  Whether it’s finding the right talent; engaging the right professional with the right brand message; or making the sale, the needs are the same. You have to be able to 1) identify the right person b) engage them with content that is compelling; and 3) spur them to an action. This is what LinkedIn enables, better than anyone else.  LinkedIn has already fundamentally revolutionized how companies find talent. As the three core business functions of Hire, Market, and Sell converge, LinkedIn’s core data assets of millions of professional profiles and the graph of how they are connected to each other will be a critical tool to help companies succeed at all of them.
  • Talent is the most critical asset in an organization and LinkedIn is changing the game.Talent is the DNA of an organization.Professional networks and these digital professional profiles hold the key to helping organizations find and engage the world’s best passive talent. Or the golden needle in the haystack.Many organizations and talent professionals believe that the best quality candidates for their jobs are already working and are not proactively looking for their next opportunity. We call these people passive talent. LinkedIn helps organizations find and engage the best talent by matching the right talent with the right opportunity.
  • Top quality talent and happy candidates are productive employees.Primary messageLinkedIn helps organizations find and retain the best talent by matching the right talent with the right opportunity. LinkedIn empowers organizations to do more with less by unlocking the world’s largest professional network and developing a trusted employment brand, ultimately delivering better quality candidates quickly and more cost effectively. LinkedIn's flagship Recruiter product enables companies to do passive recruiting at scale, and thus focus recruiters’ valuable time on finding the ideal candidate from among LinkedIn's 200 million members, regardless of whether or not they are actively looking for a new role.  The better the company’s talent, the more effective the organization will be in building, marketing, and selling its products and services. Secondary messageLinkedIn can also help companies develop their talent brand, i.e. establishing why their company is the best place to work, a key advantage given the intensifying competition for the best and brightest on a global basis.  Interestingly, in this era of increasing transparency, the talent brand is no longer just about recruiting.  Consumers are increasingly making purchasing decisions based on more than the quality of a company's products and services, and are now also interested in the company behind the product, e.g. the mission and vision, culture and values, the way the company sources product, how it gives back to the community, etc.  These qualities, while historically falling under the purview of the recruiter to communicate to potential prospects, is now a key part of the company's overall brand equity, bringing the CMO into the talent branding fold, while also putting the recruiter at the center of building a company’s brand. 
  • Not everyone is lookingEveryone is a potential candidate or brand ambassador, even your consumersemployment brand is pivotal to your success in talent acquisitionBuilding relationships and communities is keyThe key is compelling, rich content, creating a destination that people want to go to on a frequent basis. That is not a list of jobs.In a recent study, Dr. John Sullivan & Associates, found that only 8% of Fortune 100 company careers sites are mobile enabled17.84% of all web traffic in Asia is mobileCandidate care and building relationships has not been a priority for recruiters. This can be linked to the reliance on technology. Recruiters are not picking up the phone and speaking to candidates but instead relying on emails and InMails, posting jobs to job boards, and then waiting for the electronic responseThe “Global War for the Best Talent” heats up. The experienced talent pool shrinks. As companies continue to expand, especially in the emerging markets, will companies feel the need to “create” their own talent?
  • Quote The source – As part of LinkedIn’s 3rd annual global recruiting trends survey, we asked over 3,000 talent acquisition leaders in 15 countries about a wide range of hot topics include passive candidate recruiting and pipeliningAs you can see, the majority are now making passive talent a focus in their recruiting organizationand an even bigger number – 4 out of every 5, are doing some form of pipelining, for instance keeping a running list of people who look interesting, actively reaching out to people to put them in their pipeline, keeping tabs on former candidates who are silver medalists and moreLeast sophisticated in pipelining = Nordic countries (Sweden, Denmark, Norway, Finland) where 68% are pipelining, 32% not. In France, Italy and India, only 12-14% don’t pipeline, meaning over 85% do.
  • Implementing this core strategy will help you solve the challenges we discussed earlier.There are three key things companies do to dramatically increase their hiring effectiveness on LinkedIn.The first is proactive sourcing—using LinkedIn to find and engage the very best passive talent. Recruiter is the best sourcing tool out there, and recruiting teams are using Talent Pipeline features to become more proactive in managing pipelines of talent. Since organizations typically don’t have the bandwidth to source every hire proactively, it’s critical to be able to engage talent automatically to scale your recruiting efforts. The second element of the solution is personalized job targeting. Since we know that your target talent is on LinkedIn, we first need to ensure that all your professional roles are on the LinkedIn network. LinkedIn’s matching algorithm will serve up the right job to the right candidate, to ensure that only qualified candidates will be exposed to your open opportunities.The third element is developing a talent brand on LinkedIn. Companies are tapping into their employees’ networks and leveraging company pages to promote their brand and attract talent.These aren’t three independent pillars, but rather three elements of a single solution that reinforce one another.When companies post all professional jobs on LinkedIn, these jobs make their employer branding content more relevant for each candidate. Likewise, communicating a rich talent brand and leveraging employee profiles to connect with candidates creates a more compelling reason for candidates to apply to your job postings. Finally, when candidates understand what opportunities are available and have encountered your employer brand, they’re much more likely to respond to outreach from your recruiters, which makes your team’s proactive sourcing efforts more effective.By adopting this holistic strategy, organizations hire more of the right candidates for their roles.
  • How can you boost your employer brand on LinkedIn?Meet Erica. She’s a passive candidate who is perfect for a role you are looking to hire. Engage her across LinkedIn with your employer brand. When you engage her, you are warming her up to the career opportunities you have at your company. You can engage her as she views the relevant jobs at your company, as she networks with your employees, when she is researching your company, and ultimately when she follows your company.
  • Now – to make this really actionable, we wanted to leave you with some next steps and takeaways. So we’ll close by sharing 6 principlesto help you put this insight into practice, and recruit like it’s 2015, today.
  • Quote The source – As part of LinkedIn’s 3rd annual global recruiting trends survey, we asked over 3,000 talent acquisition leaders in 15 countries about a wide range of hot topics include passive candidate recruiting and pipeliningAs you can see, the majority are now making passive talent a focus in their recruiting organizationand an even bigger number – 4 out of every 5, are doing some form of pipelining, for instance keeping a running list of people who look interesting, actively reaching out to people to put them in their pipeline, keeping tabs on former candidates who are silver medalists and moreLeast sophisticated in pipelining = Nordic countries (Sweden, Denmark, Norway, Finland) where 68% are pipelining, 32% not. In France, Italy and India, only 12-14% don’t pipeline, meaning over 85% do.
  • [Note: These are results that clients who post all or most of their professional jobs and invest in Work With Us and an LCP saw. Buying the LinkedIn solution drives incredible results!]What this chart shows is that clients with a strong branding presence on LinkedIn are 3x more effective in engaging talent on LinkedIn and ultimately converting them into hires. [compared to clients with low/no employer branding on LinkedIn]This shows how having a strong employer brand presence on LinkedIn helps our clients more effectively hire passive and active candidates. Our clients are more successful when they’ve engaged talent on LinkedIn and have warmed them up to be interested in our clients’ career opportunities. [Note: This is a powerful way of demonstrating LinkedIn’s impact, but critical to ensure that the client understands the methodology]LinkedIn can see you have hired talent because our members update their LinkedIn profiles when they change jobs. LinkedIn can also see which of these hires engaged with your brand on LinkedIn prior to making their career move. [Note to RMs: RMs should review Merlin and decide whether to add their client’s results to date as comparison. This can be a very powerful up-sell tool]
  • Transcript of "LinkedIn Executive Breakfast 130627"

    1. 1. Winning the War on Talent in a Changing Economy Kartik Krishnamurthy Ferdy Nandes May 2013
    2. 2. Agenda  Indonesia’s biggest issues  Our Mission  Value to our members  Hire, Market, Sell- Focus on Hire  Evolution of Recruiting  LinkedIn Talent Solutions- our very own case- Ferdy Nandes  Typical Corporate Partnerships  Hear from our Customer- – Cindy Sutjiadi, Recrutiment Manager RGE – Delvy Gusmiranto- Talent Acquisition Country Leader at 3M 2
    3. 3. Your biggest concern today? 3 Companies face severe labor crunch due to the lack of qualified workers and high attrition.  Top companies likely to fill only half of their entry-level positions, and about 60% of their middle management jobs by 2020 Ensuring staff retention through proper job ‘fit’ is key to successful recruitment  Nearly 60% of graduates switch jobs within their first three years of employment Source: News articles, International Labour Organization
    4. 4. LinkedIn Indonesia Insights ©2013 LinkedIn Corporation. All Rights Reserved. 4 Source: LinkedIn Member data as at 31 January 2013
    5. 5. How do you solve your biggest concern? Change the game
    6. 6. Our Mission. Connect the world’s professionals to make them more productive and successful
    7. 7. Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found Why LinkedIn- Value to our members
    8. 8. 225,000,000+ registered members The globally connected professional network 5M+ Canada 61M+ USA 7M+ Brazil 35M+ Europe8M+ UK 17M+ India Asia Pacific 40M+ Indonesia 2.0M+ Singapore 1.0M+ Malaysia 1m+ Thailand 500K+ Vietnam 400K+ Philippines 1.3M+ New Zealand 670K+ Hong Kong 543K+ Japan 684K+ Korea 420K+ Taiwan 350K+ 2.5M+ China 3.5M+ Australia 4.5M+ SEA 200+ Countries and territories 62% Of LinkedIn members are outside of the US
    9. 9. Some fun facts about YOU!
    10. 10. LinkedIn Executive Breakfast Most Popular Most Endorsed Earliest Adopter Most Connected Suziani Fitriyana Delvy Gusmiranto Iris Purwandari Mark Lack
    11. 11. What does this mean for YOU and YOUR BUSINESS?
    12. 12. Hire Engage the world’s best passive talent Sell Engage the world’s decision makers Market Engage most effectively with professionals
    13. 13. Hire Engage the world’s best passive talent
    14. 14. Talent powers everything you do.
    15. 15. The very best candidates are happily employed
    16. 16. The Evolution of Recruiting
    17. 17. Recruitment used to be… Agency or Job Board Shortlist Candidates Interview Offer Gold Medal Winner
    18. 18. The evolution of Recruitment is PROACTIVE, PERSONALISATION and MOBILE Make it about ME!
    19. 19. Proactive pipelining and passive talent are essential Four out of five Engaged in pipelining Three out of five Making passive talent a focus 62% 82% “Survey of 141 South East Asian talent leaders in April 2013
    20. 20. Personalisation – create and segment your Employer Brand messaging
    21. 21. Reach passive candidates with personalized jobs on their mobile devices Recommended Job: Product Manager ClearSlide, Inc. – San Francisco Bay Area
    22. 22. Create a personalized experience for your ideal candidates
    23. 23. An effective recruiting strategy requires three core elements Proactive Sourcing Automated Engagement Strategic Sourcing and Pipelining Metrics and Analytics Personalized Job Targeting Talent Brand Development 24
    24. 24. LinkedIn Recruiter- Strategic sourcing 25
    25. 25. 26
    26. 26. 27
    27. 27. 28
    28. 28. 29
    29. 29. 30
    30. 30. 31
    31. 31. 32
    32. 32. 33
    33. 33. Influence candidates at every touch point Your ideal passive candidate!! Hired- Networking with employees Researching your company Following your company Viewing relevant jobs ©2012 LinkedIn Corporation. All Rights Reserved. 34
    34. 34. Measuring your success
    35. 35. 36 Example of a LinkedIn client
    36. 36. LinkedIn Confidential ©2013 All Rights Reserved 37 Successfully hiring better talent at low cost 2K to 18k New followers on career page Talent Brand Index 35% Highest ranking amongst peers 44 of 144Hires Direct sourced using LinkedIn Talent Solutions
    37. 37. Hear from the best… 38
    38. 38. 39
    39. 39. Proactive pipelining and passive talent are essential Four out of five Engaged in pipelining Three out of five Making passive talent a focus 62% 82% “Survey of 141 South East Asian talent leaders in April 2013
    40. 40. A richer yield from passive candidates Receive applications Review applications Screen select applications Interview Make offer Generate leads Qualify leads Engage prospects Convert to applicant Interview Make offer 3 new hires 6 new hires Interview-to-offer ratio 26% 81% Active candidate pipeline Yield per 100 applications Passive candidate pipeline Yield per 100 sourced leads Advantages to Hiring Passive Candidates 9% Higher Performing 25% More Likely to Stay
    41. 41. Clients who invest in branding on LinkedIn can more successfully hire passive and active candidates 11% 34% Clients on LinkedIn (Recruiter + some Jobs) Clients who have invested in employer brand on LinkedIn (The LinkedIn Solution) “LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012. These averages include companies in all regions and account sizes
    42. 42. Thank You. Kartik Krishnamurthy LinkedIn Talent Solutions kkrishna@linkedin.com LinkedIn | Internet | Singapore Connections: 500+ Ferdy Nandes LinkedIn Talent Solutions fnandes@linkedin.com LinkedIn | Internet | Singapore Connections: 500+

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