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The Future of Apps

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An overview of mobile apps, where it is today, who we should be targetting and where it is heading. Presented to the university of western cape ICT department

An overview of mobile apps, where it is today, who we should be targetting and where it is heading. Presented to the university of western cape ICT department

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  • 1. The future of Apps Lynette Hundermark Apps Business Director @lynetteanthony  
  • 2. How do I approach Building an app @lynetteanthony  
  • 3. you have a business challenge and your consumer demands an app @lynetteanthony  
  • 4. how do you meet your business objectives with understanding your consumer needs @lynetteanthony  
  • 5. case study: goal and objective what to fill empty cinema seats how provide the avid movie fan with an engaging and seamless ticket purchasing experience on their preferred mobile channel solution mobile apps that allows S.K consumers to engage with and book movie tickets quickly and seamlessly on their preferred mobile platform. @lynetteanthony  
  • 6. the SK mobile solution @lynetteanthony  
  • 7. what is your starting point when building your mobile apps strategy @lynetteanthony  
  • 8. understanding the mobile landscape @lynetteanthony  
  • 9.     Feature  phone   Feature  phone   Smartphone     Smartphone USA/UK   (iPhone,  Android)   S.A   (Nokia  5110,  BlackBerry  8520,     Samsung  E250   @lynetteanthony  
  • 10. before embarking on an app strategy do you have a mobile strategy ? @lynetteanthony  
  • 11. the S.A mobile user is likely to be using any of these 9500+ devices
  • 12. S.A smartphone ownership 26%   8%   36%   22%   5%   Source: Deloitte Digital Jan ‘14
  • 13. mobilise for everyone @lynetteanthony  
  • 14. creating a consistent brand experience across ALL app platforms @lynetteanthony  
  • 15. Vodacom  AppStar   2012  regional   winner     Ster-Kinekor app suite  
  • 16. measuring true R.O.D / R.O.I is your app meeting your business challenge
  • 17. Target Audience Millennials
  • 18. Defined by Role Models Baby Boomers Gen Y Gen X @lynetteanthony
  • 19. Meet the millennials Born 1980 – 2000 @lynetteanthony  
  • 20. Millennial Traits @lynetteanthony  
  • 21. Confident Open to Change Connected @lynetteanthony  
  • 22. Defining your Mobile Strategy for Millennials @lynetteanthony  
  • 23. Understanding their demanding needs as well as wanting fast access to information @lynetteanthony  
  • 24. context is KING which determines content @lynetteanthony  
  • 25. situation & circumstance of the mobile user browsing one handed in a queue waiting to pay and want to book a movie ticket lost and needing fast directions geo-locate specials nearby product research and comparisons looking up information quickly between lectures
  • 26. recognising your user and delivering relevant content
  • 27. e.g. centralised dashboard Easy access to movie club information Movie recommendations based on your profile
  • 28. e.g. frequently browsed items product recommendations based on past purchases or most frequently browsed items.
  • 29. always delivering core functionality that adds value to the user @lynetteanthony  
  • 30. $18 m mobile solution & unable to book a room
  • 31. navigation needs to be made simple (transact/find relevant content in < 2 minutes) @lynetteanthony  
  • 32. Constantly evolving Listen to users and Adapt to their needs @lynetteanthony  
  • 33. Day 2: 20% apps used Product life cycle Day 30: 5% apps used OFFER VALUE & ENGAGEMENT Source:  uxmaIters.com  
  • 34. Share-ability and Communities Always connected Mobile is for everyone to share
  • 35. Social Media Networks Friends + Family Broadcasting Commentary (news events) Sharing visual interests @lynetteanthony  
  • 36. Community Sharing @lynetteanthony
  • 37.   Real Time Wine Apps Finalist    
  • 38. The Enterprise App Apps in the Workforce
  • 39. Understanding Big Data
  • 40. Delivering the perfect omni-channel experience
  • 41. By 2017, apps will be downloaded 268 billion times Gartner prediction
  • 42. Communicating To your audience In their language
  • 43. Questions Thank you @lynetteanthony