G I R L 	
   R I S I N G 	
   C A M P A I G N
	
  

HOW	
  I	
  CRAFTED	
  MY	
  
CAREER	
  IN	
  THE	
  TECH	
  
INDUS...
 

MY	
  TIMELINE	
  
PAST,	
  PRESENT,	
  FUTURE	
  

@lyne'eanthony	
  
 

CULTIVATE	
  YOUR	
  AMBITION	
  
Start	
  a	
  list	
  

@lyne'eanthony	
  
 

My	
  List	
  in	
  1994	
  
• 
• 
• 
• 
• 

Get	
  a	
  degree	
  	
  
Get	
  out	
  of	
  Pietermaritzburg	
  
Pay	
 ...
 

YEARS	
  PASSED	
  BY	
  

@lyne'eanthony	
  
PAST/PRESENT
PAST/PRESENT
PAST/PRESENT/FUTURE
 

Revisited	
  my	
  list	
  in	
  2009	
  
• 
• 
• 
• 
• 
• 
• 

Get	
  a	
  degree	
  	
  
Get	
  out	
  of	
  Pieterma...
Goodbye	
  UK	
  and	
  Hello	
  
(again)	
  S.A	
  
@lyne'eanthony	
  
Taking	
  on	
  amazon’s	
  
kindle	
  
@lyne'eanthony	
  
9	
  months,	
  4	
  job[ba/pm/
po/dev	
  manager]	
  	
  roles,	
  
4	
  plaYorms	
  later	
  
	
  
@lyne'eanthony	
  
st	
  eReading	
  
Launched	
  1

Mobile	
  Product	
  in	
  SA	
  

@lyne'eanthony	
  
 

My	
  List	
  in	
  2011	
  
• 
• 
• 
• 
• 
• 
• 
	
  

Get	
  a	
  degree	
  	
  
Get	
  out	
  of	
  Pietermaritzburg...
Hello	
  Prezence	
  Digital	
  

@lyne'eanthony	
  
Taking	
  on	
  the	
  mobile	
  
world	
  
@lyne'eanthony	
  
Building	
  SoluPons	
  for	
  

9500+	
  of	
  these	
  
@lyne'eanthony	
  
Mobilising	
  for	
  everyone	
  

@lyne'eanthony	
  
MY ROLE

What	
  do	
  I	
  Actually	
  Do?	
  
As	
  Head	
  of	
  Product/Apps	
  

	
   •  New	
  Business	
  Developme...
26	
  months	
  later	
  
	
  24	
  products	
  later,	
  
Over	
  2	
  million	
  users	
  
@lyne'eanthony	
  
Vodacom	
  AppStar	
  
2012	
  regional	
  
winner	
  

	
  

Ster-Kinekor app suite
	
  
BidorBuy	
  Android	
  -­‐	
  CONCEPTION:	
  BA	
  &	
  UX)	
  

Core	
  User	
  Stories	
  	
  	
  -­‐>	
  NaPve	
  UX	
 ...
BidorBuy Android – STEP2: CONCEPT to FINAL

Winner	
  2013:	
  Best	
  
App	
  in	
  Africa	
  

Davey	
  2013:	
  Gold	
 ...
#4 innovation
CONCLUSION

Making	
  a	
  career	
  
of	
  something	
  
You	
  are	
  passionate	
  about	
  
Is	
  Effortless	
  
	
  
F...
THANKS	
  
FROM	
  THE	
  ORIGINAL	
  
GEEK	
  GIRL	
  

	
  

Lyne'e	
  Hundermark	
  	
  

	
  

	
  

@lyne'eanthony	
 ...
Girl rising 2013 - Inspiring women to consider a career in tech
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Girl rising 2013 - Inspiring women to consider a career in tech

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Girl rising 2013 - Inspiring women to consider a career in tech

  1. 1.   G I R L   R I S I N G   C A M P A I G N   HOW  I  CRAFTED  MY   CAREER  IN  THE  TECH   INDUSTRY     @lyne'eanthony  
  2. 2.   MY  TIMELINE   PAST,  PRESENT,  FUTURE   @lyne'eanthony  
  3. 3.   CULTIVATE  YOUR  AMBITION   Start  a  list   @lyne'eanthony  
  4. 4.   My  List  in  1994   •  •  •  •  •  Get  a  degree     Get  out  of  Pietermaritzburg   Pay  off  my  student  loan  quickly   Move  Overseas   Have  1  or  2  kids  before  the  age  of  29   @lyne'eanthony  
  5. 5.   YEARS  PASSED  BY   @lyne'eanthony  
  6. 6. PAST/PRESENT
  7. 7. PAST/PRESENT
  8. 8. PAST/PRESENT/FUTURE
  9. 9.   Revisited  my  list  in  2009   •  •  •  •  •  •  •  Get  a  degree     Get  out  of  Pietermaritzburg   Pay  my  student  loan  quickly   Move  Overseas   Have  1  or  2  kids  before  the  age  of  29  30   Move    back  home   Find  a  job  that  I  love   @lyne'eanthony  
  10. 10. Goodbye  UK  and  Hello   (again)  S.A   @lyne'eanthony  
  11. 11. Taking  on  amazon’s   kindle   @lyne'eanthony  
  12. 12. 9  months,  4  job[ba/pm/ po/dev  manager]    roles,   4  plaYorms  later     @lyne'eanthony  
  13. 13. st  eReading   Launched  1 Mobile  Product  in  SA   @lyne'eanthony  
  14. 14.   My  List  in  2011   •  •  •  •  •  •  •    Get  a  degree     Get  out  of  Pietermaritzburg   Pay  my  student  loan  quickly   Move  Overseas   Have  1  or  2  kids  before  the  age  of  29  30   Move    back  home   Find  a  job  that  gives  me  purpose  and  I   love   @lyne'eanthony  
  15. 15. Hello  Prezence  Digital   @lyne'eanthony  
  16. 16. Taking  on  the  mobile   world   @lyne'eanthony  
  17. 17. Building  SoluPons  for   9500+  of  these   @lyne'eanthony  
  18. 18. Mobilising  for  everyone   @lyne'eanthony  
  19. 19. MY ROLE What  do  I  Actually  Do?   As  Head  of  Product/Apps     •  New  Business  Development     •  Work  with  Brands  To  Solve   Business  Challenges  with  Mobile   Products   •  User  Experience  Design     •  Product  ExecuPon  with  Tech     Teams   @lyne'eanthony  
  20. 20. 26  months  later    24  products  later,   Over  2  million  users   @lyne'eanthony  
  21. 21. Vodacom  AppStar   2012  regional   winner     Ster-Kinekor app suite  
  22. 22. BidorBuy  Android  -­‐  CONCEPTION:  BA  &  UX)   Core  User  Stories      -­‐>  NaPve  UX  -­‐>  Flows    
  23. 23. BidorBuy Android – STEP2: CONCEPT to FINAL Winner  2013:  Best   App  in  Africa   Davey  2013:  Gold     Best  mobile  app  
  24. 24. #4 innovation
  25. 25. CONCLUSION Making  a  career   of  something   You  are  passionate  about   Is  Effortless     Find  your  inspiraPon!!   @lyne'eanthony  
  26. 26. THANKS   FROM  THE  ORIGINAL   GEEK  GIRL     Lyne'e  Hundermark         @lyne'eanthony  

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