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I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
I have an MVP. Now What?  An introduction to lean PR [including Video]
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I have an MVP. Now What? An introduction to lean PR [including Video]

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The tried and tested PR 'awareness' programme doesn't work for startups. Here I explain why, and how entrepreneurs can create focused campaigns that deliver tangible results to their business. I've …

The tried and tested PR 'awareness' programme doesn't work for startups. Here I explain why, and how entrepreneurs can create focused campaigns that deliver tangible results to their business. I've included a video at the end of the deck of a presentation I gave on this topic.

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  • 1. What is PR?
  • 2. “…a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”* *Public Relations Society of America http://www.prsa.org/AboutPRSA/PublicRelationsDefined
  • 3. = AWARENESS
  • 4. 5%
  • 5. 37.5
  • 6. 7.5
  • 7. AWARENESS ≠ OUTCOMES
  • 8. So What?!
  • 9. Business goals
  • 10. Focused strategies
  • 11. 4 key components
  • 12. The Right Message
  • 13. The Right Audience
  • 14. The Right Time
  • 15. The Right Channel
  • 16. Validate
  • 17. Think differently
  • 18. THINK | DIFFERENT[LY] http://thinkdifferently.ca lyndon@thinkdifferently.ca 647.773.2677 @THINK_Lyndon

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