0
Museums and cultural diversity in Australia Lynda Kelly, Head of Audience Research
<ul><li>Trends: </li></ul><ul><ul><li>1901 23% OS born </li></ul></ul><ul><ul><li>1947 10% OS born </li></ul></ul><ul><ul>...
<ul><li>Aust Council/Powerhouse Museum 1996 study: </li></ul><ul><ul><li>interested in gaining better understanding of Aus...
<ul><li>Funded by Australian Museum, Sydney and National Museum of Australia, Canberra </li></ul><ul><li>Understand CALD g...
<ul><li>Mixed-method </li></ul><ul><li>Workshop with CALD staff </li></ul><ul><li>Literature review, trend analysis: </li>...
<ul><li>Intensive research with smaller numbers of participants </li></ul><ul><li>Onsite observations/in-depth interviews ...
Overseas born population concentrated in SW Sydney, Western Sydney and inner-suburbs Those born in New Zealand spread acro...
<ul><li>Maori community </li></ul><ul><ul><li>family-oriented </li></ul></ul><ul><ul><li>large multi-generational groups <...
<ul><li>Arabic community: </li></ul><ul><ul><li>family-oriented </li></ul></ul><ul><ul><li>large groups gathering outdoors...
<ul><li>Outside of paid work and family responsibilities </li></ul><ul><li>Relaxing, stress-free, letting hair down, reple...
<ul><li>Mostly they don’t… </li></ul><ul><ul><li>Canberra noticeably more cultural activity compared with Sydney </li></ul...
<ul><li>Not for them </li></ul><ul><li>Perceived as boring </li></ul><ul><li>Location and cost (for Sydney) </li></ul><ul>...
<ul><li>Maori community </li></ul><ul><ul><li>Exhibitions catered to multi-generational groups, including children </li></...
<ul><li>Arabic community: </li></ul><ul><ul><li>Potentially hardest to reach </li></ul></ul><ul><ul><li>Focus on children ...
http.//www.amonline.net.au/amarc/ http://amarclk.blogspot.com/
Upcoming SlideShare
Loading in...5
×

Museums and cultural diversity in Australia

962

Published on

Preliminary report on study udertaken for the National Museum of Australia and the Australian Museum, Sydney

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
962
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Transcript of "Museums and cultural diversity in Australia"

    1. 1. Museums and cultural diversity in Australia Lynda Kelly, Head of Audience Research
    2. 2. <ul><li>Trends: </li></ul><ul><ul><li>1901 23% OS born </li></ul></ul><ul><ul><li>1947 10% OS born </li></ul></ul><ul><ul><li>1994 23% OS born </li></ul></ul><ul><li>2004 24% OS born: </li></ul><ul><ul><li>majority non-English speaking countries </li></ul></ul><ul><li>19% of Sydney residents speak language other than English at home: </li></ul><ul><ul><li>Arabic & Cantonese </li></ul></ul>Australia’s population
    3. 3. <ul><li>Aust Council/Powerhouse Museum 1996 study: </li></ul><ul><ul><li>interested in gaining better understanding of Australian society, with focus on Indigenous </li></ul></ul><ul><ul><li>decision not based on income, education & previous experience with museums </li></ul></ul><ul><ul><li>barriers included cost, distance, language, lack of interest & awareness </li></ul></ul>Background
    4. 4. <ul><li>Funded by Australian Museum, Sydney and National Museum of Australia, Canberra </li></ul><ul><li>Understand CALD groups in the community and potential for museums </li></ul><ul><li>Provide better services: </li></ul><ul><ul><li>increase new and repeat visitation </li></ul></ul>2007 study aims
    5. 5. <ul><li>Mixed-method </li></ul><ul><li>Workshop with CALD staff </li></ul><ul><li>Literature review, trend analysis: </li></ul><ul><ul><li>ABS, survey data from both museums </li></ul></ul><ul><li>Identify sample: </li></ul><ul><ul><li>Chinese, Maori, Indian, Arabic/Lebanese </li></ul></ul><ul><li>Conducted in language where necessary </li></ul>Research approach
    6. 6. <ul><li>Intensive research with smaller numbers of participants </li></ul><ul><li>Onsite observations/in-depth interviews </li></ul><ul><li>Stakeholder consultations Sydney </li></ul><ul><li>My Lifestyle and Leisure Journal : </li></ul><ul><ul><li>detailed individual case studies </li></ul></ul><ul><ul><li>where museums fit </li></ul></ul>Research method
    7. 7. Overseas born population concentrated in SW Sydney, Western Sydney and inner-suburbs Those born in New Zealand spread across Sydney Those born in mainland China spread across Sydney Those born in India concentrated in Parramatta, Blacktown and Hornsby LGAs Those born in Lebanon concentrated in SW Sydney
    8. 8. <ul><li>Maori community </li></ul><ul><ul><li>family-oriented </li></ul></ul><ul><ul><li>large multi-generational groups </li></ul></ul><ul><ul><li>strong cultural focus and pride </li></ul></ul><ul><ul><li>sports mad – especially the rugby! </li></ul></ul><ul><li>Indian community </li></ul><ul><ul><li>education-focussed </li></ul></ul><ul><ul><li>culturally active </li></ul></ul><ul><ul><li>strongly religious </li></ul></ul>Some initial findings (1)
    9. 9. <ul><li>Arabic community: </li></ul><ul><ul><li>family-oriented </li></ul></ul><ul><ul><li>large groups gathering outdoors </li></ul></ul><ul><ul><li>not museum-focussed </li></ul></ul><ul><li>Chinese community </li></ul><ul><ul><li>education-focussed </li></ul></ul><ul><ul><li>smaller family groups </li></ul></ul><ul><ul><li>language barriers </li></ul></ul><ul><ul><li>strongly traditional gender roles </li></ul></ul>Some initial findings (2)
    10. 10. <ul><li>Outside of paid work and family responsibilities </li></ul><ul><li>Relaxing, stress-free, letting hair down, replenish, renew </li></ul><ul><li>Driven by personal preferences and tastes </li></ul><ul><li>Seasonal </li></ul><ul><li>Not enough of it! </li></ul>What leisure means
    11. 11. <ul><li>Mostly they don’t… </li></ul><ul><ul><li>Canberra noticeably more cultural activity compared with Sydney </li></ul></ul><ul><li>Perception depended on personal taste and previous exposure: </li></ul><ul><ul><li>both in Australia and home country </li></ul></ul>Where do museums fit?
    12. 12. <ul><li>Not for them </li></ul><ul><li>Perceived as boring </li></ul><ul><li>Location and cost (for Sydney) </li></ul><ul><li>Not a priority: </li></ul><ul><ul><li>too much else to do </li></ul></ul>Barriers
    13. 13. <ul><li>Maori community </li></ul><ul><ul><li>Exhibitions catered to multi-generational groups, including children </li></ul></ul><ul><ul><li>Relationships: meaningful involvement with museum </li></ul></ul><ul><li>Indian community </li></ul><ul><ul><li>Make links with education </li></ul></ul><ul><ul><li>Exhibitions of art and religion </li></ul></ul>Opportunities (1)
    14. 14. <ul><li>Arabic community: </li></ul><ul><ul><li>Potentially hardest to reach </li></ul></ul><ul><ul><li>Focus on children through school visits </li></ul></ul><ul><li>Chinese community </li></ul><ul><ul><li>Education-focussed for the family </li></ul></ul><ul><ul><li>Address access issues: language and cost </li></ul></ul><ul><ul><li>Place to learn/develop English skills </li></ul></ul>Opportunities (2)
    15. 15. http.//www.amonline.net.au/amarc/ http://amarclk.blogspot.com/
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×