Retailer Workshop  The Business of Supplements:  How to Attract the  Loyal Supplement Buyer
<ul><li>Think like Google </li></ul><ul><li>What does Google do?  </li></ul><ul><li>Answers every question </li></ul><ul><...
Goals for Today <ul><li>1 New idea to put into action </li></ul><ul><li>3 Secret Marketing Ingredients </li></ul><ul><li>2...
 
What’s your biggest challenges?
How to Stand Out in a Sea of Competition & Build Loyal  Customers
<ul><li>Know Who You Are & Show It </li></ul>
Who are your customers?
3 Key Ways to be  Awesome! <ul><li>Customer Service  </li></ul><ul><li>Products & Merchandising </li></ul><ul><li>Marketin...
Be the Expert, Provide Guidance
Provide Theatre!
Be the Hello of the Day!
Remember Names & Preferred Products
Find the Fabulous Finds!
Secret Marketing Ingredient #1  <ul><li>What do these products have in common? </li></ul>
Secret Marketing  Ingredient #1
Marketing Opportunities <ul><li>In store events </li></ul><ul><li>Joint Venture </li></ul><ul><li>Educational opportunitie...
Educational Opportunities
<ul><li>Use Natural Partners- Suppliers  </li></ul><ul><li>Bonus: Energize your staff!  </li></ul>
Who can you naturally partner with? <ul><li>Send a letter, email or discount to lists of local: </li></ul><ul><li>Nutritio...
Awesome Marketing <ul><li>Educational opportunities </li></ul><ul><li>Partner with Suppliers, Joint   Ventures </li></ul><...
Online Marketing
Keys to Google <ul><li>Titles (use keywords) </li></ul><ul><li>Your Location (keywords) </li></ul><ul><li>Description of s...
Common Problems <ul><li>Too busy </li></ul><ul><li>Competing on cost </li></ul><ul><li>No valuable content </li></ul>
Secret Marketing Ingredient #2 <ul><li>Connect with Customers </li></ul><ul><li>“ About” Page </li></ul><ul><li>Tell your ...
 
My Favorite Health Food Store
53 x More Powerful than other online marketing Secret Marketing Ingredient #3
<ul><li>Google    Video </li></ul>
Video Shows… <ul><li>How to use products </li></ul><ul><li>Customer testimonials </li></ul><ul><li>Your staff </li></ul><u...
What’s Your New Action Idea?
Free Conference Report:  <ul><li>26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily </li></ul...
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Lynda Goldman Presentation For Expo East Sept 21 2011

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Natural Products Expo East in Baltimore - Workshop on how to attract loyal supplement buyers

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Lynda Goldman Presentation For Expo East Sept 21 2011

  1. 1. Retailer Workshop The Business of Supplements: How to Attract the Loyal Supplement Buyer
  2. 2. <ul><li>Think like Google </li></ul><ul><li>What does Google do? </li></ul><ul><li>Answers every question </li></ul><ul><li>65% of web searches are </li></ul><ul><li>health related </li></ul>
  3. 3. Goals for Today <ul><li>1 New idea to put into action </li></ul><ul><li>3 Secret Marketing Ingredients </li></ul><ul><li>26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily </li></ul>
  4. 5. What’s your biggest challenges?
  5. 6. How to Stand Out in a Sea of Competition & Build Loyal Customers
  6. 7. <ul><li>Know Who You Are & Show It </li></ul>
  7. 8. Who are your customers?
  8. 9. 3 Key Ways to be Awesome! <ul><li>Customer Service </li></ul><ul><li>Products & Merchandising </li></ul><ul><li>Marketing (including online) </li></ul>
  9. 10. Be the Expert, Provide Guidance
  10. 11. Provide Theatre!
  11. 12. Be the Hello of the Day!
  12. 13. Remember Names & Preferred Products
  13. 14. Find the Fabulous Finds!
  14. 15. Secret Marketing Ingredient #1 <ul><li>What do these products have in common? </li></ul>
  15. 16. Secret Marketing Ingredient #1
  16. 17. Marketing Opportunities <ul><li>In store events </li></ul><ul><li>Joint Venture </li></ul><ul><li>Educational opportunities </li></ul><ul><li>Online marketing </li></ul>
  17. 18. Educational Opportunities
  18. 19. <ul><li>Use Natural Partners- Suppliers </li></ul><ul><li>Bonus: Energize your staff! </li></ul>
  19. 20. Who can you naturally partner with? <ul><li>Send a letter, email or discount to lists of local: </li></ul><ul><li>Nutritionists </li></ul><ul><li>Naturopaths </li></ul><ul><li>Fitness centers </li></ul><ul><li>Day spas </li></ul><ul><li>Chiropractors </li></ul><ul><li>Yoga studios </li></ul><ul><li>Acupuncturists </li></ul>
  20. 21. Awesome Marketing <ul><li>Educational opportunities </li></ul><ul><li>Partner with Suppliers, Joint Ventures </li></ul><ul><li>In store events </li></ul>
  21. 22. Online Marketing
  22. 23. Keys to Google <ul><li>Titles (use keywords) </li></ul><ul><li>Your Location (keywords) </li></ul><ul><li>Description of site </li></ul>
  23. 24. Common Problems <ul><li>Too busy </li></ul><ul><li>Competing on cost </li></ul><ul><li>No valuable content </li></ul>
  24. 25. Secret Marketing Ingredient #2 <ul><li>Connect with Customers </li></ul><ul><li>“ About” Page </li></ul><ul><li>Tell your Story </li></ul>
  25. 27. My Favorite Health Food Store
  26. 28. 53 x More Powerful than other online marketing Secret Marketing Ingredient #3
  27. 29. <ul><li>Google Video </li></ul>
  28. 30. Video Shows… <ul><li>How to use products </li></ul><ul><li>Customer testimonials </li></ul><ul><li>Your staff </li></ul><ul><li>New products </li></ul><ul><li>Recipes </li></ul>
  29. 31. What’s Your New Action Idea?
  30. 32. Free Conference Report: <ul><li>26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily </li></ul><ul><li>  </li></ul><ul><li>Power Point Slides </li></ul>

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