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Lynda Goldman Presentation For Expo East Sept 21 2011
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Lynda Goldman Presentation For Expo East Sept 21 2011

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Natural Products Expo East in Baltimore - Workshop on how to attract loyal supplement buyers

Natural Products Expo East in Baltimore - Workshop on how to attract loyal supplement buyers

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Transcript

  • 1. Retailer Workshop The Business of Supplements: How to Attract the Loyal Supplement Buyer
  • 2.
    • Think like Google
    • What does Google do?
    • Answers every question
    • 65% of web searches are
    • health related
  • 3. Goals for Today
    • 1 New idea to put into action
    • 3 Secret Marketing Ingredients
    • 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily
  • 4.  
  • 5. What’s your biggest challenges?
  • 6. How to Stand Out in a Sea of Competition & Build Loyal Customers
  • 7.
    • Know Who You Are & Show It
  • 8. Who are your customers?
  • 9. 3 Key Ways to be Awesome!
    • Customer Service
    • Products & Merchandising
    • Marketing (including online)
  • 10. Be the Expert, Provide Guidance
  • 11. Provide Theatre!
  • 12. Be the Hello of the Day!
  • 13. Remember Names & Preferred Products
  • 14. Find the Fabulous Finds!
  • 15. Secret Marketing Ingredient #1
    • What do these products have in common?
  • 16. Secret Marketing Ingredient #1
  • 17. Marketing Opportunities
    • In store events
    • Joint Venture
    • Educational opportunities
    • Online marketing
  • 18. Educational Opportunities
  • 19.
    • Use Natural Partners- Suppliers
    • Bonus: Energize your staff!
  • 20. Who can you naturally partner with?
    • Send a letter, email or discount to lists of local:
    • Nutritionists
    • Naturopaths
    • Fitness centers
    • Day spas
    • Chiropractors
    • Yoga studios
    • Acupuncturists
  • 21. Awesome Marketing
    • Educational opportunities
    • Partner with Suppliers, Joint Ventures
    • In store events
  • 22. Online Marketing
  • 23. Keys to Google
    • Titles (use keywords)
    • Your Location (keywords)
    • Description of site
  • 24. Common Problems
    • Too busy
    • Competing on cost
    • No valuable content
  • 25. Secret Marketing Ingredient #2
    • Connect with Customers
    • “ About” Page
    • Tell your Story
  • 26.  
  • 27. My Favorite Health Food Store
  • 28. 53 x More Powerful than other online marketing Secret Marketing Ingredient #3
  • 29.
    • Google Video
  • 30. Video Shows…
    • How to use products
    • Customer testimonials
    • Your staff
    • New products
    • Recipes
  • 31. What’s Your New Action Idea?
  • 32. Free Conference Report:
    • 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily
    •  
    • Power Point Slides