B2B Marketing
When to Hire vs. OUTSOURCE

Visit	
  Lydia’s	
  Marke/ng	
  Consul/ng	
  at	
  
www.lydiamarke/ngconsul/ng.c...
Summary	
  of	
  outsource	
  opportuni1es	
  
Brand Strategy and Messaging
•  Process and framework
•  Industry and custo...
Summary	
  of	
  outsource	
  opportuni1es	
  (cont.)	
  
Digital Marketing, Data and Operations
•  General advice to get ...
Much depends on your company’s
size, budgets and goals.
For more context and the full narrative,
check out the

Blog Post ...
Let	
  me	
  know	
  if	
  I	
  can	
  help.	
  
	
  
Visit	
  	
  
www.lydiamarke/ngconsul/ng.com	
  
	
  
	
  
Contact	
...
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B2B Marketing Outsourcing: Use Cases and Considerations for the Digital Age

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Outsource considerations for brand strategy and messaging; sales/marketing integration; digital marketing, data and operations; and content marketing.

For the full narrative that weighs when to hire vs. outsource, check out the original blog post and INFOGRAPHIC at Lydia's Marketing Blog: http://goo.gl/F42hKN

Having worked on both sides of the hiring fence I've provided some unbiased tips.


About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.

Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value

Published in: Marketing, News & Politics, Career
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B2B Marketing Outsourcing: Use Cases and Considerations for the Digital Age

  1. 1. B2B Marketing When to Hire vs. OUTSOURCE Visit  Lydia’s  Marke/ng  Consul/ng  at   www.lydiamarke/ngconsul/ng.com   Contact  informa/on:   LYDIA  VOGTNER   lydia@lydiamarke/ngconsul/ng.com   415-­‐672-­‐1870  
  2. 2. Summary  of  outsource  opportuni1es   Brand Strategy and Messaging •  Process and framework •  Industry and customer research •  Executive roundtables •  Data analysis Sales/Marketing Integration •  Strategy and playbook to align sales and marketing teams •  Gap analysis •  Training and internal workshops
  3. 3. Summary  of  outsource  opportuni1es  (cont.)   Digital Marketing, Data and Operations •  General advice to get you on track •  Organizational structure and roadmap •  Critical specialists that aren’t needed full time (e.g. marketing automation integration) Content Marketing •  Content strategy and subject-matter-expertise •  Creative ideas for design, production and delivery •  Writing •  Social media management
  4. 4. Much depends on your company’s size, budgets and goals. For more context and the full narrative, check out the Blog Post and Infographic at Lydia’s Marketing Blog. Or this related blog post How to Organize a B2B Marketing Department  
  5. 5. Let  me  know  if  I  can  help.     Visit     www.lydiamarke/ngconsul/ng.com       Contact  informa/on:     LYDIA  VOGTNER     lydia@lydiamarke/ngconsul/ng.com   415-­‐672-­‐1870    
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