B2B Marketing
Low Hanging Fruit to
Support the SALES Team

Visit	
  Lydia’s	
  Marke/ng	
  Consul/ng	
  at	
  
www.lydiama...
Here are some examples of
what you could do while
waiting for
large-scale marketing plans
to take root
1	
  

Hire
RAINMAKERS

Industry experts that know influencers and decision-makers,
and can more easily get referrals and ...
Give SUPPORT to
the sales team	
  

2	
  

	
  

Help rainmakers and aggressive
salespeople succeed by freeing them of
adm...
Hire temps or interns, or dedicate a staff
member to help them
1.  Gather data and information that will help them showcas...
Hire temps or interns, or dedicate a staff
member to help them
1.  Gather data and information that will help them showcas...
Hire temps or interns, or dedicate a staff
member to help them
1.  Gather data and information that will help them showcas...
Hire temps or interns, or dedicate a staff
member to help them
1.  Gather data and information that will help them showcas...
Hire temps or interns, or dedicate a staff
member to help them
1.  Gather data and information that will help them showcas...
Create dashboards to help
prioritize their day

3	
  

Give one-to-one training
to improve efficiency
	
  

Get your CRM i...
Help them
optimize and
leverage social
media’s impact

4	
  

Build or
enhance your
SOCIAL MEDIA
presence
Give them polici...
5	
  
Get the word out with
webinars targeted to
existing customers and
prospects
See	
  Blog	
  post:	
  
Drive	
  Sales	...
Come up with a quickwinning campaign idea
6	
  

That’s easy and quick to implement yet
unique and buzzworthy
But don’t fo...
Test
TRADESHOWS
or other types
of Events
Try a sponsorship.

7	
  
If your sales team is
convinced that their
presence at ...
 
	
  

Visit	
  Lydia’s	
  Marke/ng	
  Blog	
  for	
  the	
  complete	
  ar/cle.	
  
	
  
Let	
  me	
  know	
  if	
  I	
 ...
B2B Marketing: Low-Hanging Fruit to Support the Sales Team
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B2B Marketing: Low-Hanging Fruit to Support the Sales Team

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Need some ideas to drive sales while waiting for large-scale B2B marketing plans to take root?

Whether you’re a startup trying to generate immediate leads or a well-established company trying to get to the next level, building and executing a strategic B2B marketing and sales plan can take time.

However, while large-scale marketing strategies are being built and tested, you can tackle low-hanging fruit--this offers a few ideas.

See original blog post at Lydia’s Marketing Blog: http://www.lydiamarketingconsulting.com/1/post/2013/03/tackle-low-hanging-fruit-to-drive-sales-while-your-b2b-marketing-plans-take-root.html

About Lydia's Marketing:
I help companies develop (and execute) effective marketing and communication strategies & plans.

Affordable B2B marketing and communications consultation and support for startups, small and medium businesses, and marketing agencies across the globe.
-Brand, marketing and messaging strategy
-Marketing planning and implementation (inc. digital marketing and social media)
-Content and communications
-General advice and guidance

Published in: Marketing, Business, Career
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B2B Marketing: Low-Hanging Fruit to Support the Sales Team

  1. 1. B2B Marketing Low Hanging Fruit to Support the SALES Team Visit  Lydia’s  Marke/ng  Consul/ng  at   www.lydiamarke/ngconsul/ng.com   Contact  informa/on:   LYDIA  VOGTNER   lydia@lydiamarke/ngconsul/ng.com   415-­‐672-­‐1870  
  2. 2. Does your team have aggressive sales goals and need to ramp up quickly?? “  
  3. 3. Here are some examples of what you could do while waiting for large-scale marketing plans to take root
  4. 4. 1   Hire RAINMAKERS Industry experts that know influencers and decision-makers, and can more easily get referrals and appointments.
  5. 5. Give SUPPORT to the sales team   2     Help rainmakers and aggressive salespeople succeed by freeing them of administrative tasks that could take hours from their main job...                                                                                             SELLING!
  6. 6. Hire temps or interns, or dedicate a staff member to help them 1.  Gather data and information that will help them showcase their subject matter expertise
  7. 7. Hire temps or interns, or dedicate a staff member to help them 1.  Gather data and information that will help them showcase their subject matter expertise 2.  Organize and/or transfer lists into the CRM
  8. 8. Hire temps or interns, or dedicate a staff member to help them 1.  Gather data and information that will help them showcase their subject matter expertise 2.  Organize and/or transfer lists into the CRM 3.  Figure out how to optimize the CRM and social media
  9. 9. Hire temps or interns, or dedicate a staff member to help them 1.  Gather data and information that will help them showcase their subject matter expertise 2.  Organize and/or transfer lists into the CRM 3.  Figure out how to optimize the CRM and social media 4.  Use professionally-designed templates: e.g. e-newsletters, case studies and product presentations
  10. 10. Hire temps or interns, or dedicate a staff member to help them 1.  Gather data and information that will help them showcase their subject matter expertise 2.  Organize and/or transfer lists into the CRM 3.  Figure out how to optimize the CRM and social media 4.  Use professionally-designed templates: e.g. e-newsletters, case studies and product presentations 5.  Get people to an event
  11. 11. Create dashboards to help prioritize their day 3   Give one-to-one training to improve efficiency   Get your CRM in a good place  
  12. 12. Help them optimize and leverage social media’s impact 4   Build or enhance your SOCIAL MEDIA presence Give them policies and guidelines
  13. 13. 5   Get the word out with webinars targeted to existing customers and prospects See  Blog  post:   Drive  Sales  with  B2B  Webinars  That  Stand  Out       Start a WEBINAR series
  14. 14. Come up with a quickwinning campaign idea 6   That’s easy and quick to implement yet unique and buzzworthy But don’t forget, you still need someone to manage the work
  15. 15. Test TRADESHOWS or other types of Events Try a sponsorship. 7   If your sales team is convinced that their presence at certain tradeshows will help them... let them go.
  16. 16.     Visit  Lydia’s  Marke/ng  Blog  for  the  complete  ar/cle.     Let  me  know  if  I  can  help.     www.lydiamarke/ngconsul/ng.com     Contact  informa/on:     LYDIA  VOGTNER     lydia@lydiamarke/ngconsul/ng.com   415-­‐672-­‐1870    

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