- The document is a proposal form for a final major project for a BTEC Extended Diploma in Creative Media Production. - The project is a short horror movie trailer that will be filmed by the students themselves using a professional camera to achieve high quality. - The trailer will focus on two female flatmates who discover a sinister board game left by a previous tenant that causes their worst fears to come true. Professional makeup and costumes will be used to create horrific scenes.

1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
By Lydia Cooke and Rose Bishay
MediaFormat (film,
documentary,motiongraphics,
photography,animation,
graphicdesignetc)
I am goingto create a shortmovie trailer.The genre of thismovie
trailerwill be Horror,as I have decidedthere are alot more ideas
for thisgenre. Iam alsogoingto filmthistrailermyself,witha
professionalcameratocreate to bestquality.Iwill use different
shotsand angles.Idecidedtofilmitmyself asanimationand
photographywouldn’t have beensuitable formyidea. Iwill also
use otherappropriate equipmentsuchas a tripod,to achieve
steady,clearshots.
SynopsisofIdea (content,
narrative,genre)
The genre of thismovie trailerwillbe Horror.We have thought
aboutlotsof ideasandfinalisedonourbest. The final ideaof our
movie trailer,will be twogirlsthatare flat mates,theystumble
across a game leftbehindinthe cupboardfromapreviousowner.
The game iscalledAffliction,andisexactlyhow itsounds.The
girlsbegintoplaythe game,and theirworstfearshappenwithin
an instant.Onthe back of the game the wordswrittenare ‘please,
do notplay thisgame’ inGreeklanguage.Iam planningonusing
professionalmake uptocreate a horrificlook,andalsouse
appropriate costumesandprops. Iam not goingto use a voice
overinthis trailer,asthe audience will needtoconcentrate on
whatthe charactersare saying,as theyare showingwhatthe film
isabout inthe trailerthemselves.Iwill howeveruse textonthe
screen,asin – betweenshotsIcan put subtitlesthatlinktothe
previousornextshot.Thisjustaddsto the tensionandhorrorof
the trailer.
Target Audience?
(demographicNOTage range)
My targetaudience wouldbe malesandfemales,quite young.
Theywouldneedtobe interestedinbloodthirsty, horrormovies.
Theywouldlikelybe lowerclass social background,asthismovie
trailerwill be alow budgetshoot. Alsointerestedinacreative
filmsandothersortsof mediasuchas Facebook,twitteretc.
Social networkingwebsitessuchasthe above will be usedto
advertise ourmovie trailer.Thisthismovie trailerwillbe shotina
room,withtwo younggirls. Sothiswouldalsoappeal tothe
youngergirls,aroundthe age of 18. The rating of thismovie
trailerwill be a15, as it will show horrific sceneswhichviewers
couldbe unsettledby. Ouraudience will be expectingsomething
different,andmore unimaginable thatmostotherHorrorfilms.
How will your project meet the
needs of your target audience?
Thistrailerwill meetall the needsof ourtargetaudience,asthisis
whatwill make mymovie trailersuccessful.Makingthe movie
trailersnarrative unthinkableandnew isveryimportanttothe
audience,asthere are tonsof horror movies,withsimilar
storylines.Thisstorylinewill bringanew kindof horror totheir
televisionscreens.Alsothe advertisementitselfneedstobe
intriguingandstraightawaycreatingenigmacodes,sothe
audience cangetinvolvedandalreadybegintowonder whatthe
filmisgoingto endlike. The trailerwillhave tolook100%
professionalandupto a highquality.Alsodifferentshotsand
anglesof the sceneswill be more funtowatch forour audience,
and notsimple all the waythrough.

2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
By Lydia Cooke and Rose Bishay
Whatproductiontechniques
will you use to realise your
project?
I will use aselectionof productiontechniqueswhichwill helpmy
projectlookupto a professional standard.Iwill use aDSLR Canon
camera,whichis usedbyprofessionals.Thiscamerawill helpme
achieve the bestshotsandscenespossible.Iwill change various
settingsonthiscamerato make sure it’ssuitable forashoot
whetheritsdayor night.I am goingto create and complete acall
sheet,riskassessmentdocumentandalsoalocationrecon,which
will helpme logvariousimportantinformationaboutthe shoot
and productionona whole.AfterdoingsoIwill use abode
premiere productionssoftwaretoeditmyfootage together,and
create my movie trailer.