Branding Beyond Blogging
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Branding Beyond Blogging



Just because you have a blog doesn't mean you have a brand. Tips from online branding experts.

Just because you have a blog doesn't mean you have a brand. Tips from online branding experts.



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Branding Beyond Blogging Branding Beyond Blogging Presentation Transcript

  • “ Branding Beyond Blogging” Just because you have a blog doesn’t mean you have a brand.
  • Panel Members Kim-Marie Evans @LuxuryTravelMom Dori DeCarlo @WordofMom_Dori Molly Gold @MyGoMom
  • Your brand is what people say about you when you leave the room
  • Creating your brand
    • Decide: What you are branding; you, your product or your service.
    • Research: Who else is in your market niche?
    • Define your brand: What makes it unique?
    • Develop: Your name, logo and tagline
    • Spend: Money to do it right the first time
  • Elements of an effective brand Unique: What makes you and what you have to say different from everyone else? Consistent: Your brand is the same across all platforms Visible: Your logo should be EVERYWHERE
  • Managing Your Brand Your Brand is your Unique Promise, and Success is Delivering on that Promise Know Your Niche and Develop the Brand Language that Speaks to that Audience. Keep Your Look/Language Consistent Across Multiple Platforms
  • Social Media = Relationship Marketing Never Forget the Social Aspect of Social Media Create and Maintain SM Relationships Other People Talking About You is Your Most Powerful Advertising/Branding The More Others Talk, Tweet, Post About You, the More Your Brand is Identified
  • Integrating Your Platforms Your Website is Your Main Hub Keep Your Site Current Add testimonials and Update Frequently Link to Twitter, Facebook, LinkedIn, YouTube and other SM Platforms Be Consistent with your Collateral Materials
  • Protect your brand before you leave the house Have a business plan and review it often Pursue your Trademark and buy domain names Be consistent from car pool to conferences, in person and online
        • Regular online/broadcast media placement: Mom TV, NBC My Carolina today, lifestyle category expert for print media
        • Partnership with a company that defines your niche: The Stow Company, Mead Westvaco
        • Creating a product that carries your brand name: The GO MOM! Planner
    Spaces that make your Brand Stick
        • Logo design , (Maggie Chamberlin),
        • Corporate Identity (Sarah Fey), (Ilina Ewen)
        • Website Development and Graphic Design (Karin Sheets),
        • Business Cards and Professional Communications
        • Business Cards and Professional Communications Business Plan, Funding, Product Development, Founder Tamara Monosoff, The Mom Inventors Handbook, , Maxine Clark, Bear Necessities of Business, , Audrey McClellan, Colleen Padilla, The Digital Mom Handbook, Understanding the Mom Market, , Power Moms, Mom 3.0
    • Personal Assessment
    •  Author and Speaker Marcus Buckingham, Find Your Strongest Life