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How to sell Cloud Backup

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Massive adoption of Online Backup by businesses is underway and will likely peak between 2013 and 2015. Discover how to sell Cloud Backup and build a successful Cloud Services Business with LuxCloud. …

Massive adoption of Online Backup by businesses is underway and will likely peak between 2013 and 2015. Discover how to sell Cloud Backup and build a successful Cloud Services Business with LuxCloud.

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  • A mere 16% of companies surveyed are using online backup today. However, 69% of companies are evaluating or planning to use online backup in the near future. Massive adoption by businesses is underway and will likely peak between 2013 and 2015.
  • A mere 16% of companies surveyed are using online backup today. However, 69% of companies are evaluating or planning to use online backup in the near future. Massive adoption by businesses is underway and will likely peak between 2013 and 2015.
  • The cloud is growing and more and more companies are looking for ways to offer cloud services to their clients. Selling backup is good entry to cloud services and a “must-have” in your application portfolio. It is easy to sell, deploy and manage. It keeps you connected to your clients and provides them with a important tool to save critical data. It offers you the possibility to strengthen your position with current customers, expand your reach with new customers and new revenue sources and build your business adding new cloud services to your offering.
  • Moving backup and disaster recovery to the cloud presents a variety of advantages to organizations. Primarily, it allows a shift in efforts and labor from maintenance to new initiatives. This allows a firm to focus on its core competencies, explore new opportunities, become more competitive, and increase business revenue. Provides security and peace of mind: Protect critical business information from theft, loss and corruption. Quick restoration minimizes costly downtime.Easy to use: simple installation and configuration. Automatic backup, just a one time setup needed. Online cloud backup means no more backup to tape drives or hard disks.Affordable: Inexpensive solution, pay per use, monthly fee, no IT infrastructure investment or additional costs required.
  • With BackupAgent you can cater for the growing demand of reliable backup processes and managing them effectively. Now you can offer an end-to-end backup solution to your customers without having to invest in infrastructure yourself. The most important business asset of your SMB customers is…data. After all,without customer information, order details or product data, they will not be able to perform any business activities. Imagine partially or even completely losing their business data. This would be a disaster for the SMB. BackupAgent offers a cover-all, end-to-end solution for all backup issues. The solution creates a backup of the data on computers or servers, irrespective of their location.
  • Fully automated:Backups are made automatically through a schedule. Therefore human intervention is unnecessary. The frequency can be defined per backup task. High availability:With BackupAgent your data is continuously available and directly accessible. Should you happen to lose data, you can immediately restore it from your last backup. Strong security:It is essential to guarantee the privacy of user data. This is achieved with security methods such as data encryption (256-bit AES with private key) and a secured internet connection (SSL). This data is storedin a Tier 4 data center in Luxemburg to guarantee maximal privacy. Only the user has access to his data. No initial investment:BackupAgent is a service. For a fixed fee per month you have a secure backup, without the need to invest in hardware or expensive one-off software license. Low cost of ownership: BackupAgent needs to be configured once, thereafter all backups are executed automatically. The monitoring is fast and easy.Easily restored: The restore of your data is straightforward. You select the backed up data and choose the target location; your files and folders are back on your computer in no-time.Multiplatform: BackupAgent is available for the most common operating systems such as Microsoft, Mac OS X or Linux/Unix.Hot database backup: BackupAgent can make backups of MS Exchange Server, MS SQL Server and MySQL databases without interrupting the operational processses (hot backup). Even the backup of individual folders within Exchange is possible.
  • Think of the value that you as a service provider can add to BackupAgent’s software. Creating value in a managed service offering is possible and is key to optimizing the online backup industry’s growth spurt through 2015. This is the best way to differentiate your proposition from the competitors.Creating a disaster recovery plan, easy web access to additional services (bundle backup with other cloud services)and training and support ticketing are just a few methods of creating value.
  • Think of nice promotional eye-catchers to get people to try or buy cloud backup.
  • Transcript

    • 1. How to sell Online Backup October 2013 .| The Trusted Channel Centric Marketplace
    • 2. AGENDA Getting Started Partner opportunity Target audience The solution: BackupAgent How to capitalize on this opportunity Available plans Additional resources 2 .| How to sell Online Backup
    • 3. Getting Started The importance of Cloud Backup Every year, 45% of computer users lose irreplaceable emails, documents, photos and other files 30% of small business owners think that their existing backup method is a hassle that takes time away from running their business More than 40% of small businesses that experience a data loss disaster never re-open 3 .| How to sell Online Backup
    • 4. Getting Started Online Backup Adoption 16% of companies are 69% are planning to use using online backup today online backup in the near future Source: (IDC) Adoption and Spending intentions on Public Cloud Backup Services 4 .| How to sell Online Backup
    • 5. Getting Started What are they looking for? Factors considered when purchasing Online Backup Solution What’s the most important factor in purchasing an online backup solution? 30% 33% 29% 20% 18% 10% 0% 16% 3% Reliability Price Source: (Spiceworks) How SMBs are backing up. 5 .| How to sell Online Backup Meets our security requirements Trusted Vendor 1% Customer support Other
    • 6. Partner Opportunity Why sell Backup? Strengthen your position Expand your reach Build your business Grow your reputation as a trusted cloud service provider providing peace of mind to your customers New value add service to your existing clients and for new customers Backup will give your customers a positive cloud experience which enables you to expand your business 6 .| How to sell Online Backup
    • 7. Target audience The ideal customer profile Any SMB and small office/home office will benefit from this Cloud Backup solution, particularly those who:  Decentralized businesses with multiple offices, where traditional backup methods are too difficult to use  Workers who use laptops, which are more susceptible to damage and theft  Executives who travel  Need a redundant data backup solution for added peace of mind  Desires to outsource part of the business, like IT administration, maintenance and management (system administration, security expertise…)  Is willing to pay for value 7 .| How to sell Online Backup
    • 8. Key Benefits Why customers will buy Backup? Provides security and peace of mind Protect critical business information, minimize costly downtime 8 .| How to sell Online Backup Easy to use Affordable Simple installation, automatic backups, set it and forget it. Inexpensive solution, monthly fee, no additional investments
    • 9. The solution BackupAgent Cloud backup provides users with a system for the backup and storage of their computer files. It is built around a client software program that runs on a schedule, typically once a day, and usually at night while computers aren't in use. The program collects, compresses and encrypts the data before transferring it to the off-site cloud located in a Tier 4 Datacenter in Luxembourg. Compression Restore lost data 9 .| How to sell Online Backup Encryption
    • 10. Key Benefits BackupAgent features Fully automated High availability Strong security No investment Low cost of ownership Easily restored Multiplatform Hot database backup 10 .| How to sell Online Backup
    • 11. How to capitalize on this opportunity Identify your customer’s biggest challenges with data How are you backing up your data now? Have your ever lost information? What do you currently use to backup this data? How much does it cost? It is easy and fast to manage? How often do you perform backups? Are you able to access the data? Do you have remote/off-site users or offices? Do you have employees with laptops? Are you doing anything to backup that data? If you lost all your data tomorrow, how much would it hurt your business? Would you be interested in an inexpensive solution that automatically and continuously backs up your data in a secure offsite location? 11 .| How to sell Online Backup
    • 12. How to capitalize on this opportunity Manage common objections Where is my data? Is it really safe? Information online doesn’t seem very secure. Can it be hacked? Data is stored in a Tier 4 Data Center in Luxemburg by a ISO certified company which guarantees maximal privacy. Only the user has access to his data. Strong security is essential to guarantee the privacy of user data. This is achieved with security methods during transits such as data encryption (256-bit AES with private key) and a secured internet connection (SSL). Is my entire system scanned and backed up each time? Can it collapse my bandwidth & slow my pc? My company works with Windows and Mac, can I back up both environments? Block level changes and bandwidth throttling ensure a perfect backup experience without interfere in your productivity. Multiplatform backup available for the most common operating systems such as Microsoft Windows, Mac OS X or Linux/Unix. 12 .| How to sell Online Backup
    • 13. How to capitalize on this opportunity Create value around your offer Create a disaster recovery plan Bundle it with other cloud services and offer it as a package Title of the presentation: to change it, go to Insert/Footer 13 .| How to sell Online Backup Offer training and technical support
    • 14. How to capitalize on this opportunity Create attractive eye-catchers Data is the lifeblood of every organization.. You don’t listen to cassette tapes any more.. “My data is safe. It’s one less thing to worry about”. ? ..then why still secure your most valuable data Title of the presentation: to change it, go onInsert/Footer to tape? Is all your valuable data secure? Secure, affordable & easy way to safe your data Backup online! 14 .| How to sell Online Backup
    • 15. Additional resources You can find all our materials on myLuxCloud Marketing materials Technical support Terms & conditions Title of the presentation: to change it, go to Insert/Footer You can generate a freemium, demo or trial account for potential users. This functionality provides you with a strong marketing tool to get your customers into using this cloud solution. Once they are set up and satisfied, it is an easy conversion into paying customers. 15 .| How to sell Online Backup
    • 16. Additional resources Join forces and grow together LuxCloud can give you marketing assistance to be even more successful in selling your cloud services.  You want to execute your own marketing campaign and benefit even more from our sales partnership?  You do not have the right material at hand or you need specific product benefits, email templates, website content or product banners? Feel free to contact your account manager to discuss your specific needs at partnersuccess@luxcloud.com 16 .| How to sell Online Backup
    • 17. Thank you. sales@luxcloud.com .| The Trusted Channel Centric Marketplace

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