Final PROsumer.NET results overview


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Brief overview of the final results of the European research project PROsumer.NET presented by Lutz Walter, Euratex at the project's final conference in May 2013 in Brussels

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Final PROsumer.NET results overview

  1. 1. Why PROsumer.NET? Main activities and results of the projectLutz Walter - Project CoordinatorPROsumer.NET Final Conference – Brussels, 27-28 May 2013The European Consumer Goods Research Initiative
  2. 2. European Consumer Goods Research InitiativeNetworking European Technology Platforms addressing Design-basedConsumer Goods Industries and Related Research and Technology FieldsDuration: June 2011 – May 2013Scheme: 7th Framework ProgrammeNanotechnologies, Materials & Production NMPProject PartnershipRelated European Technology Platforms
  3. 3. Where is the consumer in ?A stronger focus on research and innovation policies for theconsumer sectors (goods and services) is needed.Why PROsumer.NET?Household final consumption represents 56.5% of European Union GDPDesign-based consumer goods sectors represent 13.5% of EU industrialemployment & over 20% of EU manufacturing companiesEuropean Research and Innovation Policies are currently focused on: % Horizon 2020 budgetExcellence in Science (= basic research) 33%High-tech investments in sectors addressing Societal Challenges(mainly infrastructure and investment goods) 43%Enabling Technologies for industrial leadership (= investment goods) 24%
  4. 4. 1. What is the (design-based) consumer goods industry and howimportant is it for Europe?2. How innovative is this industry and does is need/use researchand new technologies?3. What are the main socio-economic, market and innovationtrends affecting this industry?4. What are the innovation trends and research/technology needswith the highest priority?5. Have these diverse sectors anything in common and does itmake sense to work together?6. What are the things policy makers can do to support research,technology development and innovation in this industry?Key Questions to Answer
  5. 5. The Design-based Consumer Good IndustryEuropean Turnover > 400 bn € 6.5%*Added value 120+ bn € 7.5%*Directly Employed 4.2 million 13.5%*Number of companies ~ 420,000 21.0%*Textile Clothing Leather Footwear Jewellery WatchesToys Sport goods Interior products and furniture Design packaging SpectaclesKitchen, table and glassware Bags and accessories Consumer health productsSanitary productsFigures for 2011, source Eurostat, * percentage of total EU manufacturing industry
  6. 6. Innovation is vital in the European design-based consumer goods industries, because: Markets are fiercely competitive and market barriers are low Cost leadership is virtually impossible, the key is differentiation Demand changes are rapid, unpredictable and product life cycles are short Consumers constantly expect something new, unique and exciting Buying decisions are driven by desires and emotions, not by basic needs End markets (in Europe) are mostly mature, overall market growth is slow Human creativity, novel materials and new technologies offer an endless potential fornew products & product-servicesDespite small average R&D spending & few patents, the design-basedconsumer goods industry is highly innovative, invests heavily in innovation andtakes a lot of risk.Innovation?
  7. 7. 2Socio-economic trendanalysisResearch and technologystate-of-the-artFuture scenariosJoint research roadmapMain Project Activities1Expert networkdevelopmentCommunication platform
  8. 8. 4 Report on the commoninnovation challenges Innovation action plan + policyrecommendations Exit strategy for continuation ofactivities after project endMain Project Activities3 Project clustering and joint resultsdissemination Platform for the development ofjoint projects
  9. 9. Thank you for your attentionMore information