Introduction
Why Take the Time to Create/Monitor
Social Media?
Introduction - Definitions
Facebook – Just Do It
Twitter – Shorten It
LinkedIn – Network It
Introduction - Definitions
Instagram – View It
Pinterest – Dream It
Vine / YouTube – See It
Blog – Read It
Introduction – Social Media Facts
27% of time spent online is on a social
network
Facebook has 1.11 billion monthly
active...
Introduction – Social Media Facts
Twitter has over 550 million users
More than 1 billion unique users visit
YouTube each m...
Introduction – Social Media Facts
YouTube reaches more US adults ages
18-34 than any cable network
There are more than 2.1...
Introduction – Social Media Facts
Pinterest has around 50 million users
40 million photos are uploaded to
Instagram per day
Introduction – Social Media Goals
Goal: Drive participation
How Measure?
Shares, leads,
registrations
Introduction – Social Media Goals
Goal: Provide more value for sponsors
How Measure?
social impressions,
social mentions
Introduction – Social Media Goals
Goal: Provide excellent customer support
How Measure?
support tickets resolved,
mentions...
Introduction – Social Media Goals
Goal: Enhance the participant experience
How Measure?
feedback items, % of
return attend...
Introduction – Social Media Goals
Goal: Build community
How Measure?
likes/follows, visits,
number of posts
Introduction – Social Media Goals
Goal: Build / strengthen brand
How Measure?
mentions, influencers
identified, hashtag us...
Evaluate – Whose Job Is It?
Questions to Consider
Who will be managing the accounts?
What is the structure of the company?...
Evaluate – Questions to Consider
Who will be managing the accounts?
Evaluate – Questions to Consider
What is the structure of the company?
Evaluate – Questions to Consider
What is the current, or desired
relationship with the customer?
Evaluate – Questions to Consider
What is the company looking to get out of
the social media efforts?
Activity
5 different accounts per platform
vs
1 account
-Brainstorm what the accounts would be
-Convince me, convince your...
Content Strategy
Examples of different strategic choices
•Engagement
•Build your networks
•Make multi-media content your g...
Content Calendar - Examples
Content Calendar - Examples
Content Calendar - Examples
Content Strategy
Tips to consider:
•Target Appropriately
•Take Inventory
•Create Themes
•Sell Softly
•Think Visually
•Give...
Content Calendar
Determine Your Goals
Select Your Messages
Choose Your Platform
Implement Your Strategy
Test and Measure
R...
Actionable Ideas
•Early Bird Registration and Pricing
•Instructional Videos
•Badges
•Check in here – photo here
Actionable Ideas
Actionable Ideas - Pinterest
Arlington
• Our Parks
• Events
• In the News
• Recreation Center
•Golf
•Tennis
•Youth and Adu...
Spokane
• Outdoorsy
• Childs Play
• Skaters Gonna Skate
Actionable Ideas - Pinterest
•Adventures in Day
Dreams
•Carousels
...
Actionable Ideas – Showcase your
Employees
• Share their success stories via FB
• Interview them for YouTube
• Showcase th...
Actionable Ideas
• Find your go-to resource for solid information
and re-post/share their info. Find 1-3 that you
cycle th...
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
Tips and Strategies for the Parks and Recreation Professional
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Tips and Strategies for the Parks and Recreation Professional

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Workshop for Maryland Parks and Recreation members. Screen shots at the end are examples of good social media posts.

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Tips and Strategies for the Parks and Recreation Professional

  1. 1. Introduction Why Take the Time to Create/Monitor Social Media?
  2. 2. Introduction - Definitions Facebook – Just Do It Twitter – Shorten It LinkedIn – Network It
  3. 3. Introduction - Definitions Instagram – View It Pinterest – Dream It Vine / YouTube – See It Blog – Read It
  4. 4. Introduction – Social Media Facts 27% of time spent online is on a social network Facebook has 1.11 billion monthly active users
  5. 5. Introduction – Social Media Facts Twitter has over 550 million users More than 1 billion unique users visit YouTube each month 100 hours of video are uploaded to YouTube every minute
  6. 6. Introduction – Social Media Facts YouTube reaches more US adults ages 18-34 than any cable network There are more than 2.1 million LinkedIn groups
  7. 7. Introduction – Social Media Facts Pinterest has around 50 million users 40 million photos are uploaded to Instagram per day
  8. 8. Introduction – Social Media Goals Goal: Drive participation How Measure? Shares, leads, registrations
  9. 9. Introduction – Social Media Goals Goal: Provide more value for sponsors How Measure? social impressions, social mentions
  10. 10. Introduction – Social Media Goals Goal: Provide excellent customer support How Measure? support tickets resolved, mentions responded to
  11. 11. Introduction – Social Media Goals Goal: Enhance the participant experience How Measure? feedback items, % of return attendees
  12. 12. Introduction – Social Media Goals Goal: Build community How Measure? likes/follows, visits, number of posts
  13. 13. Introduction – Social Media Goals Goal: Build / strengthen brand How Measure? mentions, influencers identified, hashtag uses
  14. 14. Evaluate – Whose Job Is It? Questions to Consider Who will be managing the accounts? What is the structure of the company? What is the current, or desired relationship with the customer? What is the company looking to get out of the social media efforts?
  15. 15. Evaluate – Questions to Consider Who will be managing the accounts?
  16. 16. Evaluate – Questions to Consider What is the structure of the company?
  17. 17. Evaluate – Questions to Consider What is the current, or desired relationship with the customer?
  18. 18. Evaluate – Questions to Consider What is the company looking to get out of the social media efforts?
  19. 19. Activity 5 different accounts per platform vs 1 account -Brainstorm what the accounts would be -Convince me, convince yourself – both sides
  20. 20. Content Strategy Examples of different strategic choices •Engagement •Build your networks •Make multi-media content your goal •Keywords and more…..
  21. 21. Content Calendar - Examples
  22. 22. Content Calendar - Examples
  23. 23. Content Calendar - Examples
  24. 24. Content Strategy Tips to consider: •Target Appropriately •Take Inventory •Create Themes •Sell Softly •Think Visually •Give People a Reason to Follow or Like •Continuously Measure
  25. 25. Content Calendar Determine Your Goals Select Your Messages Choose Your Platform Implement Your Strategy Test and Measure Refine
  26. 26. Actionable Ideas •Early Bird Registration and Pricing •Instructional Videos •Badges •Check in here – photo here
  27. 27. Actionable Ideas
  28. 28. Actionable Ideas - Pinterest Arlington • Our Parks • Events • In the News • Recreation Center •Golf •Tennis •Youth and Adult Athletics •Nature Preserves •Rentals •Community Involvement •In the Industry
  29. 29. Spokane • Outdoorsy • Childs Play • Skaters Gonna Skate Actionable Ideas - Pinterest •Adventures in Day Dreams •Carousels •Scenes of Spokane •In the Park •Your Other Kids •Motivation •Crafty
  30. 30. Actionable Ideas – Showcase your Employees • Share their success stories via FB • Interview them for YouTube • Showcase their favorite park and/or memory at a park • What causes/non profits are your employees involved in? •Cool events that take place at your company picnics?
  31. 31. Actionable Ideas • Find your go-to resource for solid information and re-post/share their info. Find 1-3 that you cycle through regularly. • Find other parks in other states and see what they’re doing. Copy. •Regularly comment on other local business Facebook pages

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