Tips and Strategies for the Parks and Recreation Professional
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Tips and Strategies for the Parks and Recreation Professional

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Workshop for Maryland Parks and Recreation members. Screen shots at the end are examples of good social media posts.

Workshop for Maryland Parks and Recreation members. Screen shots at the end are examples of good social media posts.

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Transcript

  • 1. Introduction Why Take the Time to Create/Monitor Social Media?
  • 2. Introduction - Definitions Facebook – Just Do It Twitter – Shorten It LinkedIn – Network It
  • 3. Introduction - Definitions Instagram – View It Pinterest – Dream It Vine / YouTube – See It Blog – Read It
  • 4. Introduction – Social Media Facts 27% of time spent online is on a social network Facebook has 1.11 billion monthly active users
  • 5. Introduction – Social Media Facts Twitter has over 550 million users More than 1 billion unique users visit YouTube each month 100 hours of video are uploaded to YouTube every minute
  • 6. Introduction – Social Media Facts YouTube reaches more US adults ages 18-34 than any cable network There are more than 2.1 million LinkedIn groups
  • 7. Introduction – Social Media Facts Pinterest has around 50 million users 40 million photos are uploaded to Instagram per day
  • 8. Introduction – Social Media Goals Goal: Drive participation How Measure? Shares, leads, registrations
  • 9. Introduction – Social Media Goals Goal: Provide more value for sponsors How Measure? social impressions, social mentions
  • 10. Introduction – Social Media Goals Goal: Provide excellent customer support How Measure? support tickets resolved, mentions responded to
  • 11. Introduction – Social Media Goals Goal: Enhance the participant experience How Measure? feedback items, % of return attendees
  • 12. Introduction – Social Media Goals Goal: Build community How Measure? likes/follows, visits, number of posts
  • 13. Introduction – Social Media Goals Goal: Build / strengthen brand How Measure? mentions, influencers identified, hashtag uses
  • 14. Evaluate – Whose Job Is It? Questions to Consider Who will be managing the accounts? What is the structure of the company? What is the current, or desired relationship with the customer? What is the company looking to get out of the social media efforts?
  • 15. Evaluate – Questions to Consider Who will be managing the accounts?
  • 16. Evaluate – Questions to Consider What is the structure of the company?
  • 17. Evaluate – Questions to Consider What is the current, or desired relationship with the customer?
  • 18. Evaluate – Questions to Consider What is the company looking to get out of the social media efforts?
  • 19. Activity 5 different accounts per platform vs 1 account -Brainstorm what the accounts would be -Convince me, convince yourself – both sides
  • 20. Content Strategy Examples of different strategic choices •Engagement •Build your networks •Make multi-media content your goal •Keywords and more…..
  • 21. Content Calendar - Examples
  • 22. Content Calendar - Examples
  • 23. Content Calendar - Examples
  • 24. Content Strategy Tips to consider: •Target Appropriately •Take Inventory •Create Themes •Sell Softly •Think Visually •Give People a Reason to Follow or Like •Continuously Measure
  • 25. Content Calendar Determine Your Goals Select Your Messages Choose Your Platform Implement Your Strategy Test and Measure Refine
  • 26. Actionable Ideas •Early Bird Registration and Pricing •Instructional Videos •Badges •Check in here – photo here
  • 27. Actionable Ideas
  • 28. Actionable Ideas - Pinterest Arlington • Our Parks • Events • In the News • Recreation Center •Golf •Tennis •Youth and Adult Athletics •Nature Preserves •Rentals •Community Involvement •In the Industry
  • 29. Spokane • Outdoorsy • Childs Play • Skaters Gonna Skate Actionable Ideas - Pinterest •Adventures in Day Dreams •Carousels •Scenes of Spokane •In the Park •Your Other Kids •Motivation •Crafty
  • 30. Actionable Ideas – Showcase your Employees • Share their success stories via FB • Interview them for YouTube • Showcase their favorite park and/or memory at a park • What causes/non profits are your employees involved in? •Cool events that take place at your company picnics?
  • 31. Actionable Ideas • Find your go-to resource for solid information and re-post/share their info. Find 1-3 that you cycle through regularly. • Find other parks in other states and see what they’re doing. Copy. •Regularly comment on other local business Facebook pages