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Maryland Parks and Recreation - Connecting People and Places Socially
 

Maryland Parks and Recreation - Connecting People and Places Socially

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Curious what it means to engage your community socially? What to cultivate a stronger following on your existing social media platforms? Learn what you can do to engage your community at a higher ...

Curious what it means to engage your community socially? What to cultivate a stronger following on your existing social media platforms? Learn what you can do to engage your community at a higher level socially

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  • Sample social media goals
  • Sample social media goals
  • When considering your social media goals, some soft goals might be:
  • When considering your goals, remember that social media is:
  • Social media is not:
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Example: shorter and punchier is better
  • Differences and benefits of different social media platforms
  • Example: Knowledge is power
  • Differences and benefits of different social media platforms
  • Example: Engage the audience
  • Example: Engage the audience
  • Example: Engage the audience
  • Differences and benefits of different social media platforms
  • Example: Engage the audience
  • Example: Engage the audience
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Example: humanize
  • Example: humanize
  • Example: humanize (LinkedIn)
  • Example: humanize (Pinterest)
  • Differences and benefits of different social media platforms
  • Example: highlight industry news/events
  • Differences and benefits of different social media platforms
  • Example: determine themes
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Example: use photos when relevant
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Credit union – why join examples
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Share real time news and encourage engagement
  • Share real time news and encourage engagement
  • Share real time news and encourage engagement
  • Share real time news and encourage engagement
  • Activity
  • Activity
  • Define/determine your audience
  • Define/determine your audience
  • Define/determine your audience
  • Define/determine your audience
  • Define/determine your audience
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Activity
  • Activity
  • Code of Responsibility
  • Code of Responsibility
  • Code of Responsibility
  • Code of Responsibility
  • Code of Responsibility
  • ROI
  • ROI
  • ROI
  • ROI
  • ROI
  • Common mistakes
  • Common mistakes
  • Common mistakes
  • Common mistakes
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders

Maryland Parks and Recreation - Connecting People and Places Socially Maryland Parks and Recreation - Connecting People and Places Socially Presentation Transcript

  • Lutricia EberlyRoundtop Mountain Resort
  • Introduction:Who am I?My personal social media rules
  • Building the case for social mediaDefinitions:•Social•Mobile
  • Building the case for social mediaSocial media defines the activities thatintegrate technology, social interaction,and the sharing of words, images,video, and audio. In other words, socialmedia is a conversationthat takes place online.
  • Building the case for social mediaInfographs tell the story
  • http://www.hongkiat.com/blog/55-interesting-social-media-infographics/
  • http://www.socialmeblog.com/2012/01/30/social-media-solutions-for-small-business-infographic/infographic_social-media-power-business/
  • http://visual.ly/16-social-media-blogging-stats-2012
  • http://visual.ly/16-social-media-blogging-stats-2012
  • What are your social media goals?
  • What are your social media goals?Drive foot traffic to locationGenerate awareness of product/serviceReach specific new audienceIncrease website traffic
  • What are your social media goals?Establish credibilityBuild your audience/followingIncrease SEOIncrease customer engagement
  • What are your social media goals?Be findableBe trustworthyBe attractiveBe conversationalBe attentiveBe in touchBe mobileBe strategicBe excitingBe brilliant
  • What are your social media goals?Consumer drivenTransparentEngagingInclusiveSincereAlways remember that social media is:
  • What are your social media goals?FormalOne-sidedControlledImpersonalExclusiveSocial media is not:
  • Example: Festivals/EventsAlways keep in mind:Push vs pullTelling vs asking
  • Make announcements about performersSolicit opinionsGet suggestionsDrive traffic to your websiteExample: Festivals/Events
  • Example: Festivals/EventsGet more sponsorsRecruit exhibitorsLook for user generated videos
  • Example: Festivals/EventsInvite people to share their photos of yourfestivalDon’t neglect your core website
  • Shorter and punchier is betterKnowledge is powerEngage the audienceBe authenticReveal human side of businessHighlight industry events/newsDetermine themesConsider how to integrateUse pictures when relevant
  • Where is youraudience currently?
  • What else is going onin your community?
  • Interview yourstakeholders,clients/customers,employees in person
  • Ask yourself what yourprimary goal is
  • Recognize challenges
  • Generate awareness
  • Seek/create mediaopportunitites
  • Provide customerservice
  • Enhance marketingcampaigns
  • Manage relationships
  • Enhance presence atevents
  • Learn about trends,breaking news;monitor industry
  • Recruit employees
  • Generate awarenessSeek and create media opportunitiesProvide customer serviceEnhance marketing campaignsManage relationshipsEnhance presence at eventsLearn about trends, breaking news,and monitor industryRecruit new employees
  • What is it and why do you need it?Good for both internal employeesand externally for your social mediacommunity.
  • This Social Media Code of Conductaims to provide specific guidance onbest practice behavior when workingand operating within social media.
  • The Code provides guidelines forsocial media undertaken for thepurpose of personal or commercialuse.
  • The Code represents our currentcollective efforts to provide clearguidance in an evolving mediachannel.
  • We welcome your feedback on thedocument to ensure we havecomprehensive input from acrossthe industry.
  • Disclaimer
  • Keep track of goals with qualitative data
  • New names added to email listsNumber of comments on postsIncreased donationsInfluential blogs linked to youIncreased webpage hitsContent of keywords
  • Set benchmarks
  • We want (n) positive new commentsper week on TwitterWe want $(n) from our charity eventWe want (n) pagerank by a certain dateWe want (n) people to sign our petition
  • Going into social media blindly with nostrategy or goalsFailing to build your communityIgnoring your audience
  • Having the intern “do it”Forgetting your mannersBecoming complacent
  • Trying to do all and be everywhereFailing to meet the needs of youraudienceDeleting or ignoring negative feedback
  • Failing to integrate effortsTreating social media like advertisingAssuming one size fits allMaking the assumption that socialmedia is magic
  • List social media chancels on directmail, newspaper ads, newsletters, andbusiness cardsAdd social sites to website and emailsignatures
  • Use contests or call for retweets togenerate interest – but be careful!Be mindful of what others are doing tobuild fansUse Twitter’s discover tabs
  • Join LinkedIn groupsUse hashtagsStay transparentDo be evasive
  • Develop engaging content! Askyourself: what value can I provide?What is interesting about my business?Where are my growth opportunities?How can I educate my audience?Create content/theme calendar and tieall goals/platforms into it
  • Be the first to admit vested interestsKeep it conversationalA blog post isn’t an annual reportAsk questions
  • Solicit opinionsWrite what you knowStick to issues relating to yourorganization
  • Position yourself as the expert in yourfieldAdd real knowledge to conversations,not just another opinionAdmit mistakes – “oops” happens
  • Thank those who bring mistakes toyour attentionDon’t ignore negativity – negativecomments are chances to turn criticsinto supporters.
  • Trust your instincts – get other opinionson posting controversial materialListen and re-invent!No matter what platform you’re on –fill in all the data/fields about yourbusiness
  • ParticipateUse advanced searchMonitor the channels you don’t use
  • Thank you!Lutricia Eberly, Director of Sales and EventsRoundtop Mountain ResortFacebook.com/RoundtopMountainTwitter.com/RoundtopMtnRsrtPinterest.com/RoundtopMtnRsrt
  • Resources:Resources:4 Fascinating Facts about online fundraising: http://www.npengage.com/online-fundraising/4-fascinating-facts-about-online-fundraising/Social Media Policy: http://www.etown.edu/offices/marketing-and-communications/guides/social-media/comment-policy.aspx4 Ways to Maximize the Social Media Presence at Your Next Event:http://www.socialmediaexaminer.com/maximize-the-social-media-presence-at-your-next-event/Top 10 Enterprise Social Media Etiquette Fails:http://www.salesforcemarketingcloud.com/blog/2011/07/top-ten-enterprise-social-media-etiquette-fails/10 Tips for Dealing with Detractors:http://www.salesforcemarketingcloud.com/blog/2011/01/10-tips-for-dealing-with-detractors/
  • Resources:How to Boost Attendance Through Social Media:http://www.cvent.com/en/sem/social-media-event-marketing-ebook.shtmlDetermine who is pinning from your website:http://pinterest.com/source/YourWebsite.com/ and for more info:http://mashable.com/2012/03/14/pinterest-track-content/Code of Responsibility links:http://socialmediagovernance.com/policies.phphttp://www.communicationscouncil.org.au/downloads_tcc/2012/CC_Social%20Media%20Code%20of%20Conduct_FINAL.pdfhttp://www.marketingsherpa.com/article/how-to/5-actions-to-protect-your#http://blogs.webtrends.com/social-media-guidelines/
  • Resources:Help for this presentation came from:Social Media for Parks and Recreation – Back to the Basicshttp://www.jbsem.com/social-media-for-parks-recreation-back-to-the-basics#axzz2QSgsuvhMRachel Strella – http://www.slideshare.net/StrellaSocialMedia