Maryland Parks and Recreation - Connecting People and Places Socially

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Curious what it means to engage your community socially? What to cultivate a stronger following on your existing social media platforms? Learn what you can do to engage your community at a higher level socially

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  • Sample social media goals
  • Sample social media goals
  • When considering your social media goals, some soft goals might be:
  • When considering your goals, remember that social media is:
  • Social media is not:
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Example: shorter and punchier is better
  • Differences and benefits of different social media platforms
  • Example: Knowledge is power
  • Differences and benefits of different social media platforms
  • Example: Engage the audience
  • Example: Engage the audience
  • Example: Engage the audience
  • Differences and benefits of different social media platforms
  • Example: Engage the audience
  • Example: Engage the audience
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Example: humanize
  • Example: humanize
  • Example: humanize (LinkedIn)
  • Example: humanize (Pinterest)
  • Differences and benefits of different social media platforms
  • Example: highlight industry news/events
  • Differences and benefits of different social media platforms
  • Example: determine themes
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Example: use photos when relevant
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Credit union – why join examples
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Differences and benefits of different social media platforms
  • Share real time news and encourage engagement
  • Share real time news and encourage engagement
  • Share real time news and encourage engagement
  • Share real time news and encourage engagement
  • Activity
  • Activity
  • Define/determine your audience
  • Define/determine your audience
  • Define/determine your audience
  • Define/determine your audience
  • Define/determine your audience
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Create goals – Social Media Objectives for Parks and Recreation
  • Activity
  • Activity
  • Code of Responsibility
  • Code of Responsibility
  • Code of Responsibility
  • Code of Responsibility
  • Code of Responsibility
  • ROI
  • ROI
  • ROI
  • ROI
  • ROI
  • Common mistakes
  • Common mistakes
  • Common mistakes
  • Common mistakes
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Tips and Reminders
  • Maryland Parks and Recreation - Connecting People and Places Socially

    1. 1. Lutricia EberlyRoundtop Mountain Resort
    2. 2. Introduction:Who am I?My personal social media rules
    3. 3. Building the case for social mediaDefinitions:•Social•Mobile
    4. 4. Building the case for social mediaSocial media defines the activities thatintegrate technology, social interaction,and the sharing of words, images,video, and audio. In other words, socialmedia is a conversationthat takes place online.
    5. 5. Building the case for social mediaInfographs tell the story
    6. 6. http://www.hongkiat.com/blog/55-interesting-social-media-infographics/
    7. 7. http://www.socialmeblog.com/2012/01/30/social-media-solutions-for-small-business-infographic/infographic_social-media-power-business/
    8. 8. http://visual.ly/16-social-media-blogging-stats-2012
    9. 9. http://visual.ly/16-social-media-blogging-stats-2012
    10. 10. What are your social media goals?
    11. 11. What are your social media goals?Drive foot traffic to locationGenerate awareness of product/serviceReach specific new audienceIncrease website traffic
    12. 12. What are your social media goals?Establish credibilityBuild your audience/followingIncrease SEOIncrease customer engagement
    13. 13. What are your social media goals?Be findableBe trustworthyBe attractiveBe conversationalBe attentiveBe in touchBe mobileBe strategicBe excitingBe brilliant
    14. 14. What are your social media goals?Consumer drivenTransparentEngagingInclusiveSincereAlways remember that social media is:
    15. 15. What are your social media goals?FormalOne-sidedControlledImpersonalExclusiveSocial media is not:
    16. 16. Example: Festivals/EventsAlways keep in mind:Push vs pullTelling vs asking
    17. 17. Make announcements about performersSolicit opinionsGet suggestionsDrive traffic to your websiteExample: Festivals/Events
    18. 18. Example: Festivals/EventsGet more sponsorsRecruit exhibitorsLook for user generated videos
    19. 19. Example: Festivals/EventsInvite people to share their photos of yourfestivalDon’t neglect your core website
    20. 20. Shorter and punchier is betterKnowledge is powerEngage the audienceBe authenticReveal human side of businessHighlight industry events/newsDetermine themesConsider how to integrateUse pictures when relevant
    21. 21. Where is youraudience currently?
    22. 22. What else is going onin your community?
    23. 23. Interview yourstakeholders,clients/customers,employees in person
    24. 24. Ask yourself what yourprimary goal is
    25. 25. Recognize challenges
    26. 26. Generate awareness
    27. 27. Seek/create mediaopportunitites
    28. 28. Provide customerservice
    29. 29. Enhance marketingcampaigns
    30. 30. Manage relationships
    31. 31. Enhance presence atevents
    32. 32. Learn about trends,breaking news;monitor industry
    33. 33. Recruit employees
    34. 34. Generate awarenessSeek and create media opportunitiesProvide customer serviceEnhance marketing campaignsManage relationshipsEnhance presence at eventsLearn about trends, breaking news,and monitor industryRecruit new employees
    35. 35. What is it and why do you need it?Good for both internal employeesand externally for your social mediacommunity.
    36. 36. This Social Media Code of Conductaims to provide specific guidance onbest practice behavior when workingand operating within social media.
    37. 37. The Code provides guidelines forsocial media undertaken for thepurpose of personal or commercialuse.
    38. 38. The Code represents our currentcollective efforts to provide clearguidance in an evolving mediachannel.
    39. 39. We welcome your feedback on thedocument to ensure we havecomprehensive input from acrossthe industry.
    40. 40. Disclaimer
    41. 41. Keep track of goals with qualitative data
    42. 42. New names added to email listsNumber of comments on postsIncreased donationsInfluential blogs linked to youIncreased webpage hitsContent of keywords
    43. 43. Set benchmarks
    44. 44. We want (n) positive new commentsper week on TwitterWe want $(n) from our charity eventWe want (n) pagerank by a certain dateWe want (n) people to sign our petition
    45. 45. Going into social media blindly with nostrategy or goalsFailing to build your communityIgnoring your audience
    46. 46. Having the intern “do it”Forgetting your mannersBecoming complacent
    47. 47. Trying to do all and be everywhereFailing to meet the needs of youraudienceDeleting or ignoring negative feedback
    48. 48. Failing to integrate effortsTreating social media like advertisingAssuming one size fits allMaking the assumption that socialmedia is magic
    49. 49. List social media chancels on directmail, newspaper ads, newsletters, andbusiness cardsAdd social sites to website and emailsignatures
    50. 50. Use contests or call for retweets togenerate interest – but be careful!Be mindful of what others are doing tobuild fansUse Twitter’s discover tabs
    51. 51. Join LinkedIn groupsUse hashtagsStay transparentDo be evasive
    52. 52. Develop engaging content! Askyourself: what value can I provide?What is interesting about my business?Where are my growth opportunities?How can I educate my audience?Create content/theme calendar and tieall goals/platforms into it
    53. 53. Be the first to admit vested interestsKeep it conversationalA blog post isn’t an annual reportAsk questions
    54. 54. Solicit opinionsWrite what you knowStick to issues relating to yourorganization
    55. 55. Position yourself as the expert in yourfieldAdd real knowledge to conversations,not just another opinionAdmit mistakes – “oops” happens
    56. 56. Thank those who bring mistakes toyour attentionDon’t ignore negativity – negativecomments are chances to turn criticsinto supporters.
    57. 57. Trust your instincts – get other opinionson posting controversial materialListen and re-invent!No matter what platform you’re on –fill in all the data/fields about yourbusiness
    58. 58. ParticipateUse advanced searchMonitor the channels you don’t use
    59. 59. Thank you!Lutricia Eberly, Director of Sales and EventsRoundtop Mountain ResortFacebook.com/RoundtopMountainTwitter.com/RoundtopMtnRsrtPinterest.com/RoundtopMtnRsrt
    60. 60. Resources:Resources:4 Fascinating Facts about online fundraising: http://www.npengage.com/online-fundraising/4-fascinating-facts-about-online-fundraising/Social Media Policy: http://www.etown.edu/offices/marketing-and-communications/guides/social-media/comment-policy.aspx4 Ways to Maximize the Social Media Presence at Your Next Event:http://www.socialmediaexaminer.com/maximize-the-social-media-presence-at-your-next-event/Top 10 Enterprise Social Media Etiquette Fails:http://www.salesforcemarketingcloud.com/blog/2011/07/top-ten-enterprise-social-media-etiquette-fails/10 Tips for Dealing with Detractors:http://www.salesforcemarketingcloud.com/blog/2011/01/10-tips-for-dealing-with-detractors/
    61. 61. Resources:How to Boost Attendance Through Social Media:http://www.cvent.com/en/sem/social-media-event-marketing-ebook.shtmlDetermine who is pinning from your website:http://pinterest.com/source/YourWebsite.com/ and for more info:http://mashable.com/2012/03/14/pinterest-track-content/Code of Responsibility links:http://socialmediagovernance.com/policies.phphttp://www.communicationscouncil.org.au/downloads_tcc/2012/CC_Social%20Media%20Code%20of%20Conduct_FINAL.pdfhttp://www.marketingsherpa.com/article/how-to/5-actions-to-protect-your#http://blogs.webtrends.com/social-media-guidelines/
    62. 62. Resources:Help for this presentation came from:Social Media for Parks and Recreation – Back to the Basicshttp://www.jbsem.com/social-media-for-parks-recreation-back-to-the-basics#axzz2QSgsuvhMRachel Strella – http://www.slideshare.net/StrellaSocialMedia

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