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The World Wide Web started as a communication tool in the 80’s. By early 90’s, with the advent of the browser, the web became a publishing platform consisting of websites which were nothing more than online brochures. By the end of the 20th century in the late 90’s, the web morphed into a transaction platform in which some websites became online stores. More than just communicating and publishing, web users were transacting at that time, which marked the beginning of the monetization of the web.