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Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
Why design and data make the world a better place - Michael Agar
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Why design and data make the world a better place - Michael Agar

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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across …

Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe.

The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops.

This is the presentation of Michael Agar, Director of Michael Agar Design and Former Head of Graphics at Telegraph Media Group.

Published in: Business, Technology
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  • 1. 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014 Michael Agar Director, Michael Agar Design, and Former Head of Graphics, Telegraph Media Group Why design and data make the world a better place
  • 2. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 INFOGRAPHICS: THE POWER OF VISUAL STORYTELLING Michael Agar MILAN 28.05.14
  • 3. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 MY LITTLE JOURNEY
  • 4. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 1 THE ART OF LIFE
  • 5. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 OUR BRAINS ARE WIRED TO VISUALISE
  • 6. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WE VISUALISE WHEN WE ARE YOUNG
  • 7. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 SOME VISUALISE WHEN THEY ARE OLD
  • 8. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WE VISUALLY TO IDENTIFY OUR WORLD
  • 9. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WE VISUALLY TO IDENTIFY OUR WORLD Every day we store visual information in our brains
  • 10. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WE VISUALLY TO IDENTIFY OUR WORLD Every day we store visual information in our brains Even the words we read and analyse, we place in our mind’s visual library to retrieve it’s meaning
  • 11. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WE VISUALLY TO IDENTIFY OUR WORLD Every day we store visual information in our brains Even the words we read and analyse, we place in our mind’s visual library to retrieve it’s meaning We’re hardwired to love visual problem solving; when we figure something out, the brain releases an intoxicating rush from neurotransmitters that say “Good job!”
  • 12. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WE VISUALLY TO IDENTIFY OUR WORLD Every day we store visual information in our brains Even the words we read and analyse, we place in our mind’s visual library to retrieve it’s meaning We’re hardwired to love visual problem solving; when we figure something out, the brain releases an intoxicating rush from neurotransmitters that say “Good job!” Infographics are our visual context for business communication
  • 13. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WE VISUALLY TO IDENTIFY OUR WORLD Every day we store visual information in our brains Even the words we read and analyse, we place in our mind’s visual library to retrieve it’s meaning We’re hardwired to love visual problem solving; when we figure something out, the brain releases an intoxicating rush from neurotransmitters that say “Good job!” Infographics are our visual context for business communication This is my business …
  • 14. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 2 THE LIFE OF MY BUSINESS
  • 15. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 GREAT NEWS INFOGRAPHICS
  • 16. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 GREAT NEWS INFOGRAPHICS
  • 17. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 GREAT NEWS INFOGRAPHICS
  • 18. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 GREAT NEWS INFOGRAPHICS
  • 19. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 INFOGRAPHICS AND DATA
  • 20. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 DATA VISUALISATION AND MARKETING
  • 21. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 DATA VISUALISATION AND MARKETING
  • 22. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 DATA VISUALISATION AND MARKETING
  • 23. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 DATA VISUALISATION AND MARKETING
  • 24. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 YOUR COMPANY’S VISUAL LANGUAGE Companies are finding new visual ways to make content more appealing and engaging to customers across social media, such as infographics and video
  • 25. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 YOUR COMPANY’S VISUAL LANGUAGE Companies are finding new visual ways to make content more appealing and engaging to customers across social media, such as infographics and video Infographics are not only cost-efficient, they also illustrate the value of your company and are very easy to share
  • 26. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 YOUR COMPANY’S VISUAL LANGUAGE Companies are finding new visual ways to make content more appealing and engaging to customers across social media, such as infographics and video Infographics are not only cost-efficient, they also illustrate the value of your company and are very easy to share Infographics are low-cost marketing with high ROI
  • 27. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 4 DESIGNING YOUR INFOGRAPHIC
  • 28. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 LET’S START WITH THE CREATIVE BRIEF The creative brief is a roadmap that points everyone in the project in the same direction
  • 29. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 LET’S START WITH THE CREATIVE BRIEF The creative brief is a roadmap that points everyone in the project in the same direction It specifies the story, data and design style of the final infographic
  • 30. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 LET’S START WITH THE CREATIVE BRIEF The creative brief is a roadmap that points everyone in the project in the same direction It specifies the story, data and design style of the final infographic The following questions and criteria should help you and your commissioning process find the right infographic …
  • 31. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHICH FORMAT? This depends on where you plan to distribute your infographic …
  • 32. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHICH FORMAT? This depends on where you plan to distribute your infographic … Vertical tall and Vertical are the most common types for distribution on blogs and social media sites …
  • 33. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHICH FORMAT? This depends on where you plan to distribute your infographic … Horizontal and Horizontal wide are appropriate for presentations or print marketing
  • 34. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHAT ABOUT AESTHETIC STYLE? Every story is unique, and so your infographic must reflect this …
  • 35. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHAT ABOUT AESTHETIC STYLE? Every story is unique, and so your infographic must reflect this … Realistic: includes photos or product images, and often you can find background textures (paper/wood) that mimic tangible surfaces
  • 36. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHAT ABOUT AESTHETIC STYLE? Every story is unique, and so your infographic must reflect this … Iconography: use of pictograms, often repeated to represent various elements. These icons are usually not very detailed
  • 37. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHAT ABOUT AESTHETIC STYLE? Every story is unique, and so your infographic must reflect this … Illustrative: includes drawn characters or other illustrations, and are custom made by the designer
  • 38. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHAT IS STYLISTIC FORM? Choosing the right tone for your infographic …
  • 39. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHAT IS STYLISTIC FORM? Choosing the right tone for your infographic … Minimal: a minimal design places emphasis on appearance and has a ‘high-brow’ look and feel
  • 40. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHAT IS STYLISTIC FORM? Choosing the right tone for your infographic … Corporate: uses set typography and swatch palette for consistency with other corporate and marketing material
  • 41. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 WHAT IS STYLISTIC FORM? Choosing the right tone for your infographic … Dynamic: uses non-standard fonts and often appears ‘whacky’ for maximum attention across social media platforms
  • 42. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 5 TIPS FOR EYE-CATCHING INFOGRAPHICS For non-designers, creating eye-catching visual content can be a real challenge, where even simple design issues can effect the quality of you and your company’s communication
  • 43. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 5 TIPS FOR EYE-CATCHING INFOGRAPHICS For non-designers, creating eye-catching visual content can be a real challenge, where even simple design issues can effect the quality of you and your company’s communication These basic fundamentals will ensure your message is noticed and not lost …
  • 44. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 5 TIPS FOR EYE-CATCHING INFOGRAPHICS 1 COLOUR Treat colour like information – sparingly. Never use more than five colours,I often stick to three colours
  • 45. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 5 TIPS FOR EYE-CATCHING INFOGRAPHICS 2 LAYOUT Design with a clear and logical hierarchy,aiming for consistency rather than chaos
  • 46. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 5 TIPS FOR EYE-CATCHING INFOGRAPHICS 3 ILLUSTRATION / ICONS Icons are designed to compliment rather than intrude, and likewise with illustration. Enhance your content
  • 47. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 5 TIPS FOR EYE-CATCHING INFOGRAPHICS 4 DATA Don’t overwhelm the audience or reader with multiple charts. Edit the data with the core message and storyline in mind
  • 48. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 5 TIPS FOR EYE-CATCHING INFOGRAPHICS … 5 SIMPLICITY Avoid unnecessary design and decorative illustrations that don’t add value. In most cases 3D charts skew data
  • 49. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 … AND THOSE THAT DIDN’T FOLLOW GUIDELINES
  • 50. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 … AND THOSE THAT DIDN’T FOLLOW GUIDELINES
  • 51. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 … AND THOSE THAT DIDN’T FOLLOW GUIDELINES
  • 52. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 … AND THOSE THAT DIDN’T FOLLOW GUIDELINES
  • 53. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 … AND THOSE THAT DIDN’T FOLLOW GUIDELINES
  • 54. C S R O N L I N E A W A R D S S E M I N A R 2 0 1 4 Ciao for now!  michaelagar.co.uk @michaelagar MILAN 28.05.14
  • 55. 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014

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