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Telecom, Alessandro Bastoni - Beyond cut&paste communications. 4th Lundquist CSR Online Awards, Turin 8-9 Nov 2012
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Telecom, Alessandro Bastoni - Beyond cut&paste communications. 4th Lundquist CSR Online Awards, Turin 8-9 Nov 2012

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To contribute to the growth of the Culture of Sustainability

To contribute to the growth of the Culture of Sustainability

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  • 1. TELECOM ITALIA GROUPTurin, 8-9 Novembre 2012Telecom ItaliaBeyond cut & paste communications: howinnovation in digital channels is driving andwidening the sustainability agendaCorporate Communication – Digital Identity & Web Activities
  • 2. Turin, 8-9 Novembre 2012Lundquist CSR Online AwardsCSR: our goals1. To be more Socially Responsible2. To diminish our Impact on the Environment3. To contribute to a new path of Sustainable Development4. To contribute to the growth of the Culture of Sustainability Corporate Communication – Digital Identity & Web Activities 2
  • 3. Turin, 8-9 Novembre 2012Lundquist CSR Online AwardsICT impacts ICT accounts for approximately 2% of global CO2 emissions But globally, ICT solutions have the the potential to reduce by 15% the remaining 98% CO2 emitted Corporate Communication – Digital Identity & Web Activities 3
  • 4. Turin, 8-9 Novembre 2012Lundquist CSR Online AwardsCSR: our goals1. To be more Socially Responsible2. To diminish our Impact on the Environment3. To contribute to a new path of Sustainable Development4. To contribute to the growth of the Culture of Sustainability Corporate Communication – Digital Identity & Web Activities 4
  • 5. Turin, 8-9 Novembre 2012Lundquist CSR Online AwardsCSR: our goals1. To be more Socially Responsible2. To diminish our Impact on the Environment3. To contribute to a new path of Sustainable Development4. To contribute to the growth of the Culture of Sustainability Corporate Communication – Digital Identity & Web Activities 5
  • 6. Turin, 8-9 Novembre 2012Lundquist CSR Online AwardsThe A Voi Comunicare project Story n. 1 – Enika Basu Story n. 2 – Irene di Carpegna Itali@ambiente – green movie Corporate Communication – Digital Identity & Web Activities 6
  • 7. Turin, 8-9 Novembre 2012Lundquist CSR Online AwardsNavigare Insieme - 12 cities involved, soon 16 - more than 100 courses and 20 “digital gyms” - more than 3.000 silver surfers involved and about 1.500 young students - more than 170.000 page views and about 50.000 unique visitors on the website - about 60.000 views on youtube channel - more than 26.000 likers on facebook - more than 10.000 followers on twitter Digital Education - Silver Surfers - navigareinsieme.telecomitalia.it Corporate Communication – Digital Identity & Web Activities 7
  • 8. Turin, 8-9 Novembre 2012 Lundquist CSR Online Awards Navigare Sicuri Digital Education - Kids and Teens- navigaresicuri.telecomitalia.it1. The navigaresicuri bus covered more than 15.000 km in Italy and visited 40 cities in 20 regions2. Over 100.000 young individuals involved3. About 47.000 likers on Facebook Corporate Communication – Digital Identity & Web Activities 8
  • 9. Turin, 8-9 Novembre 2012Lundquist CSR Online AwardsConclusionsThe world is in a phase of continuos transition from and old Analogic World to anew promising Smart WorldIt will be up to us – as communicators – to prepare the future transferring newvisions and ideasThe only limit will only be our phantasyThank you Corporate Communication – Digital Identity & Web Activities 9

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