Sustainability and corporate responsibility rossella cardone
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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across ...

Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe.

The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops.

This presentation was done by Rossella Cardone, Head of Innovation, Sustainability and Corporate Responsibility for the Mediterranean Region at Ericsson.

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Sustainability and corporate responsibility rossella cardone Presentation Transcript

  • 1. Public | © Ericsson AB 2014 | 2014-05-28 | Page 1 Sustainability & corporate responsibility Rossella Cardone Head of Innovation, Sustainability and Corporate Responsibility Ericsson Region Mediterranean
  • 2. Public | © Ericsson AB 2014 | 2014-05-28 | Page 2 Ericsson
  • 3. Public | © Ericsson AB 2014 | 2014-05-28 | Page 3 Ericsson’s approach to Sustainability and CORPORATE RESPONSIBILITY Social equity Environmental performance Economic Prosperity › SUSTAINABILITY is central to Ericsson’s core business and commitment to the ‘‘triple bottom line” › CORPORATE RESPONSIBILITY is about managing environmental, social and ethical risks, while creating positive business impacts for our stakeholders and our business
  • 4. Public | © Ericsson AB 2014 | 2014-05-28 | Page 4 Key Focus Areas
  • 5. Public | © Ericsson AB 2014 | 2014-05-28 | Page 5 STAKEHOLDER ENGAGEMENT
  • 6. Public | © Ericsson AB 2014 | 2014-05-28 | Page 6 Technology for Good
  • 7. Public | © Ericsson AB 2014 | 2014-05-28 | Page 7 Technology for Good Activation Advocacy Engagement Social Media Innovation
  • 8. Public | © Ericsson AB 2014 | 2014-05-28 | Page 8 The Journey and what we have Learned along the way
  • 9. Public | © Ericsson AB 2014 | 2014-05-28 | Page 9 The Journey and what we have Learned along the way Readers: › From Sweden and US (and countries with English language) › Ericsson employees who are most engaged with what we post › On desktops
  • 10. Public | © Ericsson AB 2014 | 2014-05-28 | Page 10 The Journey and what we have Learned along the way Engaging with our T4G community: engaging posts: › Connecting Technology with Social impacts › Awards, achievements and announcements › Reports: engaging with more in-depth and easier content connecting partners on social good projects 1112473 (*) 3917 (*) (*) April 2014 update
  • 11. Public | © Ericsson AB 2014 | 2014-05-28 | Page 11 The Journey and what we have Learned along the way Most engaging channel: › Highly engaging on CSR announcements, reports and projects › Technology for Good stories and video within Ericsson Career - to target employees engagement > 500.000 followers of T4G > 150.000 impressions on S&CR Report 2013
  • 12. Public | © Ericsson AB 2014 | 2014-05-28 | Page 12 The Journey and what we have Learned along the way The “under sung channel”: › Most Ericsson popular presentations and reports get most traffic of our social media contents › Our Sustainability & CR Report 2013 had already reached 65% of our 2012 report in just 2 weeks. Who says people don’t read long texts online? We know that they do!
  • 13. Public | © Ericsson AB 2014 | 2014-05-28 | Page 13 SUCCESSES BUILT through SOCIAL MEDIA › Campaigns managed through social media › Collaboration with partners with huge social media followers › People becoming passionate on specific initiatives with video