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Lundquist Employer Branding Online Awards 2012| page 3
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3 in 5                                ¼                      no information                        make no                ...
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Don’t forget that your website will be accessed from a myriadof different devices and screen resolutionsTalk the users’ la...
Lundquist Employer Branding Online Awards 2012| page 24
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Lundquist, Sara Rusconi and Cristiano Poian. Trends and challenges in employer branding. New frontiers of online corporate...
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Lundquist, Sara Rusconi and Cristiano Poian. Trends and challenges in employer branding. New frontiers of online corporate communications. Milan, 8 February 2013

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Lundquist, Sara Rusconi and Cristiano Poian. Trends and challenges in employer branding. New frontiers of online corporate communications. Milan, 8 February 2013

  1. 1. 2007-11-05 | 1
  2. 2. Lundquist Employer Branding Online Awards 2012| page 3
  3. 3. Lundquist Employer Branding Online Awards 2012| page 4
  4. 4. “ ”Lundquist Employer Branding Online Awards 2012| page 5
  5. 5. Lundquist Employer Branding Online Awards 2012| page 6
  6. 6. Lundquist Employer Branding Online Awards 2012| page 7
  7. 7. Lundquist Employer Branding Online Awards 2012| page 8
  8. 8. Lundquist Employer Branding Online Awards 2012| page 9
  9. 9. Lundquist Employer Branding Online Awards 2012| page 10
  10. 10. Lundquist Employer Branding Online Awards 2012| page 11
  11. 11. Lundquist Employer Branding Online Awards 2012| page 12
  12. 12. Lundquist Employer Branding Online Awards 2012| page 13
  13. 13. Lundquist Employer Branding Online Awards 2012| page 14
  14. 14. • • • • •Lundquist Employer Branding Online Awards 2012| page 15
  15. 15. Lundquist Employer Branding Online Awards 2012| page 16
  16. 16. Lundquist Employer Branding Online Awards 2012| page 17
  17. 17. Lundquist Employer Branding Online Awards 2012| page 18
  18. 18. Lundquist Employer Branding Online Awards 2012| page 19
  19. 19. Lundquist Employer Branding Online Awards 2012| page 20
  20. 20. 3 in 5 ¼ no information make no about diversity mention of and equal their CSR opportunities activities for employeesLundquist Employer Branding Online Awards 2012| page 21
  21. 21. Lundquist Employer Branding Online Awards 2012| page 22
  22. 22. Don’t forget that your website will be accessed from a myriadof different devices and screen resolutionsTalk the users’ language and adapt the message to your audiences:contents in the careers section must be shaped for jobseekersTell memorable stories about your companyusing audiovisual materialsBe human in the relationship with the candidate: don’tmake her feel like just “another number”Don’t forget to interact with people – take the opportunities givenby social mediaLundquist Employer Branding Online Awards 2012| page 23
  23. 23. Lundquist Employer Branding Online Awards 2012| page 24
  24. 24. 2007-11-05 | 25

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