Managing your social presence - Pierre-Yves Sanchis

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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe.

The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops.

This is Comeen Director Pierre-Yves Sanchis's presentation.

Published in: Social Media, Business, Technology
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Managing your social presence - Pierre-Yves Sanchis

  1. 1. 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014 Pierre-Yves Sanchis @pysanchis Director, Comeen Workshop: MANAGING YOUR SOCIAL PRESENCE - Enriching e-reputation through CSR
  2. 2. Enriching e-reputation through CSR #CSRAwards - 28/05/14 2
  3. 3. 4 Consumers talk CSR without noticing Crédits : comeen.com Quality And Performance HR/ Social Client’s respect Tracability Made in France Corporate Executives salaries Taxes Salary gaps Public Awareness Fair prices Information Safety problems Work happiness Environm ent Externality reduction Purchasing CSRRobustness
  4. 4. #CSRAwards - 28/05/14 5 @pysanchis #CSRAwards Feb 7 2013 2,7 million followers
  5. 5. #CSRAwards - 28/05/14 6 @pysanchis #CSRAwards Findus, Picard and Comigel in more than 100 000 tweets in less than 24 hours
  6. 6. #CSRAwards - 28/05/14 7 @pysanchis #CSRAwards
  7. 7. #CSRAwards - 28/05/14 8 @pysanchis #CSRAwards
  8. 8. #CSRAwards - 28/05/14 9 @pysanchis #CSRAwards D+17
  9. 9. #CSRAwards - 28/05/14 10 @pysanchis #CSRAwards 3 months later -30% in sales for prepared meals (april 2013) Source : http://www.lefigaro.fr/societes/2013/05/14/20005-20130514ARTFIG00587-findus-tourne-la-page-du-horsegate.php
  10. 10. #CSRAwards - 28/05/14 11 @pysanchis #CSRAwards BRANDS = MEDIA
  11. 11. #CSRAwards - 28/05/14 12 @pysanchis #CSRAwards 25 stores in France 63 stores in France 7M Facebook fans 1M Facebook fans 53% of web share of voice 47% of web share of voice
  12. 12. #CSRAwards - 28/05/14 13 1 ANALYZE YOUR ONLINE STAKEHOLDERS @pysanchis #CSRAwards
  13. 13. #CSRAwards - 28/05/14 14
  14. 14. #CSRAwards - 28/05/14 15 2 DEFINE YOUR KPI @pysanchis #CSRAwards
  15. 15. #CSRAwards - 28/05/14 16 Engagement févr-14 mars-14 avr-14 Ref April School Engagement Rate Engagement Rate Engagement Rate 10 1 ISC Paris 3,61% 2,43% 8,00% 5 2 Sup de Co Montpellier 0,35% 5,38% 6,15% 24 3 INSEEC 3,65% 0,27% 5,20% 1 4 ESC Troyes 2,04% 12,09% 4,58% 4 5 EM Normandie 1,28% 5,69% 4,50% 8 6 TBS (Toulouse) 0,76% 3,45% 3,87% 17 7 ESSEC 1,16% 1,45% 3,45% 7 8 Neoma 11,67% 3,68% 3,04% 11 9 EM Strasbourg 2,00% 2,08% 2,89% 13 10 Audencia Nantes 2,81% 1,91% 2,51% 6 11 EDHEC 1,71% 4,18% 2,40% 23 12 Kedge 13,64% 0,83% 2,04% 2 13 Sup de Co La Rochelle 0,54% 8,69% 1,99% 19 14 ICN (Nancy) 1,25% 1,28% 1,93% 14 15 ESC Rennes 1,25% 1,91% 1,60% 3 16 Groupe ESC Pau 2,00% 6,72% 1,55% 9 17 Groupe ESC Dijon 0,49% 2,45% 1,50% 18 18 HEC 1,18% 1,36% 1,50% 21 19 Grenoble EM 1,08% 1,06% 1,14% 22 20 ISG (Paris) 1,88% 0,92% 1,03% 15 21 France BS 0,13% 1,62% 0,98% @pysanchis #CSRAwards
  16. 16. #CSRAwards - 28/05/14 17 3 PERSONNIFY YOUR COMMUNICATIONS @pysanchis #CSRAwards
  17. 17. #CSRAwards - 28/05/14 18 @pysanchis #CSRAwards
  18. 18. #CSRAwards - 28/05/14 19 4 BE AN EXPERT @pysanchis #CSRAwards
  19. 19. #CSRAwards - 28/05/14 20 @pysanchis #CSRAwards
  20. 20. #CSRAwards - 28/05/14 21 5 ENGAGE @pysanchis #CSRAwards
  21. 21. #CSRAwards - 28/05/14 22 @pysanchis #CSRAwards
  22. 22. #CSRAwards - 28/05/14 23 6 BE SEXY, FORGET THE S WORD @pysanchis #CSRAwards
  23. 23. #CSRAwards - 28/05/14 24 @pysanchis #CSRAwards
  24. 24. #CSRAwards - 28/05/14 25 @pysanchis
  25. 25. #CSRAwards - 28/05/14 26 7 START SMALL AND LEARN @pysanchis #CSRAwards
  26. 26. #CSRAwards - 28/05/14 27 @pysanchis
  27. 27. #CSRAwards - 28/05/14 28 @pysanchis #CSRAwards
  28. 28. #CSRAwards - 28/05/14 29 @pysanchis #CSRAwards
  29. 29. #CSRAwards - 28/05/14 30 @pysanchis
  30. 30. #CSRAwards - 28/05/14 31 8 INTEGRATE @pysanchis #CSRAwards
  31. 31. #CSRAwards - 28/05/14 32 @pysanchis #CSRAwards
  32. 32. #CSRAwards - 28/05/14 33 @pysanchis
  33. 33. #CSRAwards - 28/05/14 34 9 MONITOR AND FOCUS ON YOUR COMMUNITY @pysanchis #CSRAwards
  34. 34. #CSRAwards - 28/05/14 35 @pysanchis #CSRAwards
  35. 35. #CSRAwards - 28/05/14 36 @pysanchis #CSRAwards
  36. 36. #CSRAwards - 28/05/14 37 10 BE REACTIVE & TRANSPARENT @pysanchis #CSRAwards
  37. 37. #CSRAwards - 28/05/14 38 @pysanchis #CSRAwards
  38. 38. #CSRAwards - 28/05/14 39 @pysanchis #CSRAwards
  39. 39. #CSRAwards - 28/05/14 40 Thank you ;) Pierre-Yves Sanchis pysanchis@comeen.com comeen.com @pysanchis Media: e-RSE.net Twitter : @erse_net
  40. 40. 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014

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