Managing your social presence - Pierre-Yves Sanchis

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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across …

Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe.

The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops.

This is Comeen Director Pierre-Yves Sanchis's presentation.

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  • 1. 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014 Pierre-Yves Sanchis @pysanchis Director, Comeen Workshop: MANAGING YOUR SOCIAL PRESENCE - Enriching e-reputation through CSR
  • 2. Enriching e-reputation through CSR #CSRAwards - 28/05/14 2
  • 3. 4 Consumers talk CSR without noticing Crédits : comeen.com Quality And Performance HR/ Social Client’s respect Tracability Made in France Corporate Executives salaries Taxes Salary gaps Public Awareness Fair prices Information Safety problems Work happiness Environm ent Externality reduction Purchasing CSRRobustness
  • 4. #CSRAwards - 28/05/14 5 @pysanchis #CSRAwards Feb 7 2013 2,7 million followers
  • 5. #CSRAwards - 28/05/14 6 @pysanchis #CSRAwards Findus, Picard and Comigel in more than 100 000 tweets in less than 24 hours
  • 6. #CSRAwards - 28/05/14 7 @pysanchis #CSRAwards
  • 7. #CSRAwards - 28/05/14 8 @pysanchis #CSRAwards
  • 8. #CSRAwards - 28/05/14 9 @pysanchis #CSRAwards D+17
  • 9. #CSRAwards - 28/05/14 10 @pysanchis #CSRAwards 3 months later -30% in sales for prepared meals (april 2013) Source : http://www.lefigaro.fr/societes/2013/05/14/20005-20130514ARTFIG00587-findus-tourne-la-page-du-horsegate.php
  • 10. #CSRAwards - 28/05/14 11 @pysanchis #CSRAwards BRANDS = MEDIA
  • 11. #CSRAwards - 28/05/14 12 @pysanchis #CSRAwards 25 stores in France 63 stores in France 7M Facebook fans 1M Facebook fans 53% of web share of voice 47% of web share of voice
  • 12. #CSRAwards - 28/05/14 13 1 ANALYZE YOUR ONLINE STAKEHOLDERS @pysanchis #CSRAwards
  • 13. #CSRAwards - 28/05/14 14
  • 14. #CSRAwards - 28/05/14 15 2 DEFINE YOUR KPI @pysanchis #CSRAwards
  • 15. #CSRAwards - 28/05/14 16 Engagement févr-14 mars-14 avr-14 Ref April School Engagement Rate Engagement Rate Engagement Rate 10 1 ISC Paris 3,61% 2,43% 8,00% 5 2 Sup de Co Montpellier 0,35% 5,38% 6,15% 24 3 INSEEC 3,65% 0,27% 5,20% 1 4 ESC Troyes 2,04% 12,09% 4,58% 4 5 EM Normandie 1,28% 5,69% 4,50% 8 6 TBS (Toulouse) 0,76% 3,45% 3,87% 17 7 ESSEC 1,16% 1,45% 3,45% 7 8 Neoma 11,67% 3,68% 3,04% 11 9 EM Strasbourg 2,00% 2,08% 2,89% 13 10 Audencia Nantes 2,81% 1,91% 2,51% 6 11 EDHEC 1,71% 4,18% 2,40% 23 12 Kedge 13,64% 0,83% 2,04% 2 13 Sup de Co La Rochelle 0,54% 8,69% 1,99% 19 14 ICN (Nancy) 1,25% 1,28% 1,93% 14 15 ESC Rennes 1,25% 1,91% 1,60% 3 16 Groupe ESC Pau 2,00% 6,72% 1,55% 9 17 Groupe ESC Dijon 0,49% 2,45% 1,50% 18 18 HEC 1,18% 1,36% 1,50% 21 19 Grenoble EM 1,08% 1,06% 1,14% 22 20 ISG (Paris) 1,88% 0,92% 1,03% 15 21 France BS 0,13% 1,62% 0,98% @pysanchis #CSRAwards
  • 16. #CSRAwards - 28/05/14 17 3 PERSONNIFY YOUR COMMUNICATIONS @pysanchis #CSRAwards
  • 17. #CSRAwards - 28/05/14 18 @pysanchis #CSRAwards
  • 18. #CSRAwards - 28/05/14 19 4 BE AN EXPERT @pysanchis #CSRAwards
  • 19. #CSRAwards - 28/05/14 20 @pysanchis #CSRAwards
  • 20. #CSRAwards - 28/05/14 21 5 ENGAGE @pysanchis #CSRAwards
  • 21. #CSRAwards - 28/05/14 22 @pysanchis #CSRAwards
  • 22. #CSRAwards - 28/05/14 23 6 BE SEXY, FORGET THE S WORD @pysanchis #CSRAwards
  • 23. #CSRAwards - 28/05/14 24 @pysanchis #CSRAwards
  • 24. #CSRAwards - 28/05/14 25 @pysanchis
  • 25. #CSRAwards - 28/05/14 26 7 START SMALL AND LEARN @pysanchis #CSRAwards
  • 26. #CSRAwards - 28/05/14 27 @pysanchis
  • 27. #CSRAwards - 28/05/14 28 @pysanchis #CSRAwards
  • 28. #CSRAwards - 28/05/14 29 @pysanchis #CSRAwards
  • 29. #CSRAwards - 28/05/14 30 @pysanchis
  • 30. #CSRAwards - 28/05/14 31 8 INTEGRATE @pysanchis #CSRAwards
  • 31. #CSRAwards - 28/05/14 32 @pysanchis #CSRAwards
  • 32. #CSRAwards - 28/05/14 33 @pysanchis
  • 33. #CSRAwards - 28/05/14 34 9 MONITOR AND FOCUS ON YOUR COMMUNITY @pysanchis #CSRAwards
  • 34. #CSRAwards - 28/05/14 35 @pysanchis #CSRAwards
  • 35. #CSRAwards - 28/05/14 36 @pysanchis #CSRAwards
  • 36. #CSRAwards - 28/05/14 37 10 BE REACTIVE & TRANSPARENT @pysanchis #CSRAwards
  • 37. #CSRAwards - 28/05/14 38 @pysanchis #CSRAwards
  • 38. #CSRAwards - 28/05/14 39 @pysanchis #CSRAwards
  • 39. #CSRAwards - 28/05/14 40 Thank you ;) Pierre-Yves Sanchis pysanchis@comeen.com comeen.com @pysanchis Media: e-RSE.net Twitter : @erse_net
  • 40. 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014