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Lundquist CSR Online Awards 2010 - Global seminar - 5th presentation: UniCredit

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The Lundquist Global Seminar on CSR Communications was held on 21st October to discuss the benefits and challenges of communicating corporate social responsibility (CSR) and sustainability on the web. ...

The Lundquist Global Seminar on CSR Communications was held on 21st October to discuss the benefits and challenges of communicating corporate social responsibility (CSR) and sustainability on the web. Credit Suisse, Eni, Fiat, Hera, Hewlett-Packard, Nestlé and UBS were awarded for excellence in online CSR communications.

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    Lundquist CSR Online Awards 2010 - Global seminar - 5th presentation: UniCredit Lundquist CSR Online Awards 2010 - Global seminar - 5th presentation: UniCredit Presentation Transcript

    • Embedding sustainability into overall Group communications UNICREDIT ONLINE AND OFFLINE COMMUNICATIONS ON SUSTAINABILITY THEMES UniCredit Corporate Sustainability Lundquist 2nd Global Seminar Online CSR Communication – Milan, 21 October 2010
    • UNICREDIT GROUP – AT A GLANCE Employees: about 162, 0001 Branches: 9,5782 Banking operations in 22 countries International network spanning : ~ 50 countries Global player in asset management: € 185,5 bn in managed assets3 Market leader in Central and Eastern Europe leveraging on the region’s structural strengths 1. Data as at June 30, 2010. FTE “Full time equivalent”= number of employees counted for the rate of presence. Figures include all employees of subsidiaries consolidated proportionally, such as Koç Financial Service Group employees. 2 2. Data as at June 30, 2010. These figures include all branches of subsidiaries consolidated proportionately, such as Koç Financial Services branches. 3. Data as at June 30, 2010.
    • SUSTAINABILITY IS “ABOUT US” … Sustainability is clearly part of our mission, thus it is at the core of our online communication strategy STARTING FROM THE “ABOUT US”, SUSTAINABILITY MESSAGES ARE SPREAD ACROSS CORPORATE WEBSITE’S SECTIONS 3
    • … AND WE STRIVE TO COMMUNICATE IT TO ALL OUR STAKEHOLDERS Group values are illustrated on line by stakeholders as identified/defined by the mission OUR ONLINE COMMUNICATION TARGETS ALL OF OUR MAIN STAKEHOLDERS AND SUSTAINABILITY MESSAGES ARE CONVEYED TO ALL OF THEM, NOT ONLY TO AN AUDIENCE OF SPECIALISTS 4
    • COMMUNICATING SUSTAINABILITY OF OUR BUSINESS PRACTICES ACROSS MULTIPLE ONLINE PLATFORMS Customers and their representatives (e.g. Business Associations, Consumer Associations) can find interesting online information on how we practice sustainability in our daily relationship with them in: Institutional website: “Business” section Commercial banks websites (e.g. UniCredit Banca) 5
    • LEVERAGING ON THE “CAREER” SECTION VISIBILITY TO DELIVER EFFECTIVE ONLINE COMMUNICATION ABOUT EMPLOYEE SUSTAINABILITY 1/2 We are developing the most clicked section of our section, “Careers”, to incorporate most of the sustainability contents relevant to our present and future colleagues UCG WEBSITE’S MOST CLICKED SECTIONS “CAREERS” SECTION: HOME Our Careers Home Investors About us Governance Press releases Press and media Search result Business Info Sustainability Research Events Culture Number of clicks (reporting date: 1 Nov. 2009 - 30 Apr. 2010) 6
    • LEVERAGING ON THE “CAREER” SECTION VISIBILITY TO DELIVER EFFECTIVE ONLINE COMMUNICATION ABOUT EMPLOYEE SUSTAINABILITY 2/2 The section “Careers” is already structured by hyperlinks to the sustainability section Going forward we will move most of the employee sustainability contents directly to the Careers section DATA ON EMPLOYEES WORK-LIFE BALANCE TRAINING (with direct link to UniManagement* site) COMPENSATION & BENEFITS 7 * UniMenagement is the managerial training center of UniCredit
    • OUR COMMITMENT TO COMMUNITY IN THE INSTITUTIONAL WEBSITE AND OTHER DEDICATED SITES Our commitment to communities is testified online through the development of a number of dedicated tools and contents UNICREDIT’S CULTURAL HERITAGE IL MIO DONO – NETWORK FOR NON PROFIT UNICREDIT & UNIVERSITIES FOUNDATION 8
    • SUSTAINABILITY SECTION AS KEY REFERENCE POINT FOR SPECIALISTS AND FOR THOSE WHO LOOK FOR MORE DETAILS 1/2 In this section we provide information about specific contents, like the sustainability model in UniCredit and the main events in our sustainability history SUSTAINABILITY SECTION: SNAPSHOTS OF ITS KEY CONTENTS AND FEATURES 9
    • SUSTAINABILITY SECTION AS KEY REFERENCE POINT FOR SPECIALISTS AND FOR THOSE WHO LOOK FOR MORE DETAILS 2/2 The sustainability section is utilized to communicate in-depth topics and their KPIs (e.g. Environment) SUSTAINABILITY SECTION: SNAPSHOTS OF ITS KEY CONTENTS AND FEATURES 10
    • AN INTERACTIVE TOOL FOR GRAPHIC SURFING TO FACILITATE THE READING OF OUR SUSTAINABILITY REPORT 1/4 To make the Sustainability Report more user-friendly and easy to navigate, we developed also an html version Sustainability index 11
    • AN INTERACTIVE TOOL FOR GRAPHIC SURFING TO FACILITATE THE READING OF OUR SUSTAINABILITY REPORT 2/4 How can you know our positioning about a specific area, e.g. community? 12
    • AN INTERACTIVE TOOL FOR GRAPHIC SURFING TO FACILITATE THE READING OF OUR SUSTAINABILITY REPORT 3/4 How can you know our 2009 initiatives? 13
    • AN INTERACTIVE TOOL FOR GRAPHIC SURFING TO FACILITATE THE READING OF OUR SUSTAINABILITY REPORT 4/4 How can you know our 2009 performance? 14
    • AN OFFLINE SUSTAINABILITY COMMUNICATION ACCESSIBLE TO ALL THE STAKEHOLDERS We want to make the contents of our Sustainability Report accessible to all our stakeholders, from the ESG analysts, institutional shareholders and NGOs to retail customers We developed some tools to convey our sustainability communication to the most wide range of stakeholders in a plain language, using smart and appealing charts and draws and gadgets • Summary of Sustainability Report • Sustainability Report integral version • Cards with focused Poster messages 15
    • A WAY TO COMMUNICATE SUSTAINABILITY IN THE BRANCHES: CARDS WITH FOCUSED MESSAGES 1/3 The cards “talk” directly to our customers, giving some messages concerning the sustainability’s themes (Environment, customer satisfaction, diversity, financial education and Territorial Committees) describing in details some related initiatives about our communities, employees, customers, environment The cards are part of communication kit, distributed to a list of Italian branches Front Back ENVIRONMENT CUSTOMER SATISFACTION 16
    • A WAY TO COMMUNICATE SUSTAINABILITY IN THE BRANCHES: CARDS WITH FOCUSED MESSAGES 2/3 The cards “talk” directly to our customers, giving some messages concerning the sustainability’s themes (Environment, diversity, customer satisfaction, financial education and Territorial Committees) describing in details some related initiatives about our communities, employees, customers, environment The cards are part of communication kit, distributed to a list of Italian branches Front Back CUSTOMER SATISFACTION DIVERSITY 17
    • A WAY TO COMMUNICATE SUSTAINABILITY IN THE BRANCHES: CARDS WITH FOCUSED MESSAGES 3/3 The cards “talk” directly to our customers, giving some messages concerning the sustainability’s themes (Environment, diversity, customer satisfaction, financial education and Territorial Committees) describing in details some related initiatives about our communities, employees, customers, environment The cards are part of communication kit, distributed to a list of Italian branches Front Back FINANCIAL EDUCATION TERRITORIAL COMMITTEES 18