Lundquist Breakfast Meeting Zurich - Social Media

  • 408 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
408
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
17
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social media Social media Interacting with the corporate websiteLundquist Breakfast Meeting - Zurich, Thursday 3 February 2011
  • 2. Social media?2011-02-04 | 2
  • 3. A few figures about Swiss companies on social media 21% Are not present on Not included in the10% any large social media English version of Wikipedia With an English33% Are present on only one social media 59% Wikipedia page have a page that does not clearly present what the company does Do not link to social85% media from the corporate website 91% Have no information about the brand2011-02-04 | 3
  • 4. The challenge of using social media ina corporate context Corporate Social Website media2011-02-04 | 4
  • 5. The three phases of development ofsocial media in a corporate context 1 Initiatives on 2 Link between 3 Integration between different social site and social social media media media and corporate site2011-02-04 | 5
  • 6. Develop a presence in social mediachannels 1 Initiatives on different social media2011-02-04 | 6
  • 7. Examples of social media presence ofSwiss companies2011-02-04 | 7
  • 8. Connecting on-site and off-site presence 1 Initiatives on different 2 Link between site social media and social media Corporate website2011-02-04 | 8
  • 9. Connecting on-site and off-site presence2011-02-04 | 9
  • 10. Integration of on-site and off-sitepresence 1 Initiatives on different 2 Link between site 3 Integration between social social media and social media media and corporate site Corporate website2011-02-04 | 10
  • 11. Makingintegration work2011-02-04 | 11
  • 12. …but it doesn’t finish here Not only presence and integration But also activities and ongoing engagement And above all the willingness to create a dialogue and use online channels to feedback into off-line communications2011-02-04 | 12
  • 13. ContactsLundquist SrlSara RusconiSara.rusconi@lundquist.itwww.lundquist.itWebsite: www.lundquist.itBlog: www.lundquist.it/blogTwitter: @lundquistFacebook: www.facebook.com/group.php?gid=83494019054&vPiazza XXV aprile 1 | 20121 Milan, Italy | Tel. + 39 02 4547 7681