© Copyright 2010 Hewlett-Packard Development Company, L.P.1© Copyright 2010 Hewlett-Packard Development Company, L.P.
Kier...
© Copyright 2010 Hewlett-Packard Development Company, L.P.2
data points
emails
HP GCReport
total wordcount
internal stakeh...
© Copyright 2010 Hewlett-Packard Development Company, L.P.3
2009 GCR HIGHLIGHTS
Data Dashboard
Customer brochure:
Strategi...
© Copyright 2010 Hewlett-Packard Development Company, L.P.4
SHARED VALUE PARTNERSHIP:
DONORSCHOOSE.ORG
• HP encouraged blo...
© Copyright 2010 Hewlett-Packard Development Company, L.P.5
KEY TAKEAWAYS
-You must organize comprehensive content in a co...
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Lundquist CSR Online Awards 2010 - Global seminar - 8th presentation: Hewlett Packard

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The Lundquist Global Seminar on CSR Communications was held on 21st October to discuss the benefits and challenges of communicating corporate social responsibility (CSR) and sustainability on the web. Credit Suisse, Eni, Fiat, Hera, Hewlett-Packard, Nestlé and UBS were awarded for excellence in online CSR communications.

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Lundquist CSR Online Awards 2010 - Global seminar - 8th presentation: Hewlett Packard

  1. 1. © Copyright 2010 Hewlett-Packard Development Company, L.P.1© Copyright 2010 Hewlett-Packard Development Company, L.P. Kiersten Regelin Global Citizenship Program Manager 10/21/10 ENGAGING WITH OUR GLOBAL CITIZENSHIP STAKEHOLDERS
  2. 2. © Copyright 2010 Hewlett-Packard Development Company, L.P.2 data points emails HP GCReport total wordcount internal stakeholders page PDF
  3. 3. © Copyright 2010 Hewlett-Packard Development Company, L.P.3 2009 GCR HIGHLIGHTS Data Dashboard Customer brochure: Strategic message alignment SC Audit micro- documentary 5 key issue essays and external perspectives Social Innovation micro- documentary Environmental “Green Screen Tool” micro-documentary East Palo Alto Community Engagement micro- documentary
  4. 4. © Copyright 2010 Hewlett-Packard Development Company, L.P.4 SHARED VALUE PARTNERSHIP: DONORSCHOOSE.ORG • HP encouraged bloggers and supporters to increase their donation levels for the chance to receive proportional support from HP on their giving pages. • HP was highlighted on the motherboard and on the Social Media Challenge widgets that bloggers placed on their blogs. • To date, 4,683 donors have contributed $767,015 to classroom projects through the Social Media Challenge, impacting over 200,000 students.
  5. 5. © Copyright 2010 Hewlett-Packard Development Company, L.P.5 KEY TAKEAWAYS -You must organize comprehensive content in a compelling and transparent way -Let partners tell your stories! Shared value models and collaboration drive our approach to global citizenship and communications -You must have the bandwidth, skill set, and content knowledge to engage strategically and effectively ; roll out when you are ready
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