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Keith Childs - Social media magic - KWD Webranking Italy 2013
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Keith Childs - Social media magic - KWD Webranking Italy 2013

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Social Media Magic. The Great Illusion

Social Media Magic. The Great Illusion

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  • 1. KWD Webranking AWARDS 2013 Keith childs ex manager digital & new media opel europe @keithchilds ”social media magic. The great illusion. The importance of creating an internal culture”
  • 2. Social Media Magic The Great Illusion Keith Childs
  • 3. Listen Learn Picture credit: Dell’s Official flickr page. http://www.flickr.com/photos/dellphotos/
  • 4. This is social media
  • 5. In an ideal world • • • • • • • • Listen Learn Define a strategy Identify the best platform Measurable business objectives Put governance in place Properly resource Execute
  • 6. 79% Marketers still have difficulty in measuring social media The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
  • 7. Difficulty in measuring social media?
  • 8. Measure the business impact
  • 9. Lack of time 69% Producing 55% enough content Producing content 47% that engages The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
  • 10. Sharing press releases Boring…
  • 11. “For consumers, the corporate website is dead… we transformed our corporate web site into a media outlet.. we have engineered our site to emphasize engagement and shared value” Ashley Brown, Global Group Director, Digital Communications and Social Media
  • 12. “Today, fans tell the company when to communicate, not the other way around”
  • 13. The road from Social Media to Social Business
  • 14. Thank you keithchilds.com twitter.com/keithchilds ch.linkedin.com/in/keithchilds/
  • 15. 13 december 2013 #writaly KWD Webranking 2013 italy Awards In collaborazione con