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KWD Webranking AWARDS 2013

Keith childs

ex manager digital & new media opel europe
@keithchilds

”social media magic. Th...
Social Media Magic
The Great Illusion
Keith Childs
Listen
Learn

Picture credit: Dell’s Official flickr page. http://www.flickr.com/photos/dellphotos/
This is social media
In an ideal world
•
•
•
•
•
•
•
•

Listen
Learn
Define a strategy
Identify the best platform
Measurable business objective...
79%

Marketers still have
difficulty in measuring
social media

The State of B2B Content Marketing: 2014 Benchmarks, Budge...
Difficulty in measuring social
media?
Measure the business impact
Lack of time

69%
Producing
55% enough content
Producing content
47% that engages
The State of B2B Content Marketing: 2014...
Sharing press releases

Boring…
“For consumers, the corporate website is dead… we
transformed our corporate web site into a media outlet..
we have enginee...
“Today, fans tell the company when to
communicate, not the other way
around”
The road from
Social Media to
Social Business
Thank you
keithchilds.com
twitter.com/keithchilds
ch.linkedin.com/in/keithchilds/
13 december 2013
#writaly

KWD Webranking 2013 italy

Awards
In collaborazione con
Keith Childs - Social media magic - KWD Webranking Italy 2013
Keith Childs - Social media magic - KWD Webranking Italy 2013
Keith Childs - Social media magic - KWD Webranking Italy 2013
Keith Childs - Social media magic - KWD Webranking Italy 2013
Keith Childs - Social media magic - KWD Webranking Italy 2013
Keith Childs - Social media magic - KWD Webranking Italy 2013
Keith Childs - Social media magic - KWD Webranking Italy 2013
Keith Childs - Social media magic - KWD Webranking Italy 2013
Keith Childs - Social media magic - KWD Webranking Italy 2013
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Keith Childs - Social media magic - KWD Webranking Italy 2013

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Social Media Magic. The Great Illusion

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Transcript of "Keith Childs - Social media magic - KWD Webranking Italy 2013"

  1. 1. KWD Webranking AWARDS 2013 Keith childs ex manager digital & new media opel europe @keithchilds ”social media magic. The great illusion. The importance of creating an internal culture”
  2. 2. Social Media Magic The Great Illusion Keith Childs
  3. 3. Listen Learn Picture credit: Dell’s Official flickr page. http://www.flickr.com/photos/dellphotos/
  4. 4. This is social media
  5. 5. In an ideal world • • • • • • • • Listen Learn Define a strategy Identify the best platform Measurable business objectives Put governance in place Properly resource Execute
  6. 6. 79% Marketers still have difficulty in measuring social media The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
  7. 7. Difficulty in measuring social media?
  8. 8. Measure the business impact
  9. 9. Lack of time 69% Producing 55% enough content Producing content 47% that engages The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
  10. 10. Sharing press releases Boring…
  11. 11. “For consumers, the corporate website is dead… we transformed our corporate web site into a media outlet.. we have engineered our site to emphasize engagement and shared value” Ashley Brown, Global Group Director, Digital Communications and Social Media
  12. 12. “Today, fans tell the company when to communicate, not the other way around”
  13. 13. The road from Social Media to Social Business
  14. 14. Thank you keithchilds.com twitter.com/keithchilds ch.linkedin.com/in/keithchilds/
  15. 15. 13 december 2013 #writaly KWD Webranking 2013 italy Awards In collaborazione con
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