Your SlideShare is downloading. ×
Keith Childs - Social media magic - KWD Webranking Italy 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Keith Childs - Social media magic - KWD Webranking Italy 2013

483
views

Published on

Social Media Magic. The Great Illusion

Social Media Magic. The Great Illusion


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
483
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. KWD Webranking AWARDS 2013 Keith childs ex manager digital & new media opel europe @keithchilds ”social media magic. The great illusion. The importance of creating an internal culture”
  • 2. Social Media Magic The Great Illusion Keith Childs
  • 3. Listen Learn Picture credit: Dell’s Official flickr page. http://www.flickr.com/photos/dellphotos/
  • 4. This is social media
  • 5. In an ideal world • • • • • • • • Listen Learn Define a strategy Identify the best platform Measurable business objectives Put governance in place Properly resource Execute
  • 6. 79% Marketers still have difficulty in measuring social media The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
  • 7. Difficulty in measuring social media?
  • 8. Measure the business impact
  • 9. Lack of time 69% Producing 55% enough content Producing content 47% that engages The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
  • 10. Sharing press releases Boring…
  • 11. “For consumers, the corporate website is dead… we transformed our corporate web site into a media outlet.. we have engineered our site to emphasize engagement and shared value” Ashley Brown, Global Group Director, Digital Communications and Social Media
  • 12. “Today, fans tell the company when to communicate, not the other way around”
  • 13. The road from Social Media to Social Business
  • 14. Thank you keithchilds.com twitter.com/keithchilds ch.linkedin.com/in/keithchilds/
  • 15. 13 december 2013 #writaly KWD Webranking 2013 italy Awards In collaborazione con

×