Keith Childs - Social media magic - KWD Webranking Italy 2013

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Social Media Magic. The Great Illusion

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Keith Childs - Social media magic - KWD Webranking Italy 2013

  1. 1. KWD Webranking AWARDS 2013 Keith childs ex manager digital & new media opel europe @keithchilds ”social media magic. The great illusion. The importance of creating an internal culture”
  2. 2. Social Media Magic The Great Illusion Keith Childs
  3. 3. Listen Learn Picture credit: Dell’s Official flickr page. http://www.flickr.com/photos/dellphotos/
  4. 4. This is social media
  5. 5. In an ideal world • • • • • • • • Listen Learn Define a strategy Identify the best platform Measurable business objectives Put governance in place Properly resource Execute
  6. 6. 79% Marketers still have difficulty in measuring social media The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
  7. 7. Difficulty in measuring social media?
  8. 8. Measure the business impact
  9. 9. Lack of time 69% Producing 55% enough content Producing content 47% that engages The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends. MarketingProfs & the Content Marketing Institute
  10. 10. Sharing press releases Boring…
  11. 11. “For consumers, the corporate website is dead… we transformed our corporate web site into a media outlet.. we have engineered our site to emphasize engagement and shared value” Ashley Brown, Global Group Director, Digital Communications and Social Media
  12. 12. “Today, fans tell the company when to communicate, not the other way around”
  13. 13. The road from Social Media to Social Business
  14. 14. Thank you keithchilds.com twitter.com/keithchilds ch.linkedin.com/in/keithchilds/
  15. 15. 13 december 2013 #writaly KWD Webranking 2013 italy Awards In collaborazione con

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