Lack of time
55% enough content
47% that engages
The State of B2B Content Marketing: 2014 Benchmarks, Budgets & Trends.
MarketingProfs & the Content Marketing Institute
“For consumers, the corporate website is dead… we
transformed our corporate web site into a media outlet..
we have engineered our site to emphasize engagement
and shared value”
Ashley Brown, Global Group Director, Digital Communications and Social Media
“Today, fans tell the company when to
communicate, not the other way