KWD, Samuel Terling - The Future of Digital Reporting. Lundquist Breakfast Meeting in Zurich 21 Feb 2012

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Samuel Terling, senior consultant at KWD, presented the benefits of using an entirely digital process for corporate reporting

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KWD, Samuel Terling - The Future of Digital Reporting. Lundquist Breakfast Meeting in Zurich 21 Feb 2012

  1. 1. The Future of Digital ReportingSamuel Terlingsamuel.terling@kw-samuel.terling@kw-digital.com
  2. 2. Agenda• Trends in Digital Reporting• KWD Digital Reporting• Examples
  3. 3. Trends in Digital Reporting
  4. 4. Source: Everett Rogers Technology Adoption Lifecycle model
  5. 5. Digital Reporting Trends• U.S. introduced legislation for use of XBRL• Germany and U.K. considering legislation• SAP facilitates online reporting• Behavioral shift: stationary to mobile Efficiency shift: single printed report to centralised management of reports in multiple channels
  6. 6. KWD Digital Reporting
  7. 7. Traditional Approach $ Draft in Typesetting in Conversion to Print ready PDF MS Word InDesign “web version” Stress
  8. 8. Potential Improvements• Improve end-user experience• Decrease total cost and time to market• Remove channel limitations• Increase reach• Eliminate sequential dependencies• Reduce stress
  9. 9. Overview of KWD Reporting Value Chain Create Communicate Connect Content Interactivity Corporate website MS Word Rich media Print Own the process Information drilldown Search engines Tablets/Smartphone Social media
  10. 10. Create
  11. 11. Create and manage Layout editors Brand manager Art director Web designer Typesetters System developers Content editors Project managers Content providers (Finance, CSR) Copywriters Translators Specialists (IR, CSR)
  12. 12. Communicate
  13. 13. Interactivity
  14. 14. Interactivity
  15. 15. Interactivity
  16. 16. Rich media
  17. 17. Information drill down
  18. 18. Information drill down
  19. 19. Connect
  20. 20. Connect Layout editors Print ready PDF Brand manager Anytime a PDF copy can be extracted for internal Art director circulations and revisions. Web designer The final PDF version can be printed using digital or Typesetters offset printing. System developers Web version, HTML Content editors Textual content is linked to Project managers the print version, which eliminates human errors. Content providers (Finance, CSR) The platform renders perfectly valid HTML code Copywriters to optimize the pages for Translators public search engines. Specialists (IR, CSR) It works on any kind of web server or client browser.
  21. 21. Corporate Website - PDF - Print
  22. 22. The web version is updated automatically
  23. 23. Search Engines
  24. 24. Search Engines
  25. 25. Mobile devices• Example with Responsive Design
  26. 26. KWD’s Approach $ Draft in Typesetting in Conversion to Print ready PDF MS Word InDesign web version Stress
  27. 27. KWD’s Approach Print ready PDF Draft in MS Word Web version
  28. 28. Thank you

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