Centrica’s CR reportingand communicationsCSR Online AwardsJeff Oatham9 November 2012
Reporting vs communications  separate but interdependent• Reporting     provides an annual update on strategic progress ...
Stakeholders want better communication                                                                        Need for    ...
Centrica’s reporting suite                                                       Updates and    Website         Data centr...
Website          • Drawing everything            together          • Providing direction          • Outlining background  ...
Data centre              • Annual update on data              • Transparency –                disclosing over 100         ...
PDF      • Annual update on progress      • Strategic and material      • Shareable, downloadable,        printable7
Updates and blogs – using the web to deliver year-round content                                               • Frequent u...
Infographics                                         • Informative, yet simple                                         • I...
Summary• There isn’t a CR ‘Report’ anymore – it’s about CR  ‘reporting’• Stakeholder feedback is essential• PDF is a usefu...
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Centrica, Jeff Oatham - The debate. 4th Lundquist CSR Online Awards, Turin 8-9 Nov 2012

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There isn’t a CR ‘Report’ anymore – it’s about CR ‘reporting’.

The web is a powerful communications tool – whether through interactivity or new forms of dialogue and PDF is a useful addition to reporting online.

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Centrica, Jeff Oatham - The debate. 4th Lundquist CSR Online Awards, Turin 8-9 Nov 2012

  1. 1. Centrica’s CR reportingand communicationsCSR Online AwardsJeff Oatham9 November 2012
  2. 2. Reporting vs communications  separate but interdependent• Reporting  provides an annual update on strategic progress and performance on targets and material issues  Provides communications with content and data to share• Communications  provides ongoing updates to wider initiatives, helping to raise awareness about your business, activities and impacts  Can help make reporting digestible, interesting and ultimately more successful  Helps to expand reporting from a one-way information flow to a two- way dialogue2
  3. 3. Stakeholders want better communication Need for Stakeholder Variety of effective expectations stakeholders communication• Report the most material • Multiple stakeholder • Multiple channels issues and strategy groups • Sharing information• Tell me your story • Each with own concerns throughout the year• Show me the data and expectations• Share info sooner, don’t • Each with own make me wait 12 months preferences for receiving to hear about an initiative information• Tell me where I should go• Give me something to take away3
  4. 4. Centrica’s reporting suite Updates and Website Data centre PDF Infographics blogs• Draw it all • Annual update • Annual update • Frequent • Informative yet together  on data on progress updates on simple Reporting Hub • Transparency • Strategic and initiatives • Interactive• Outline our – disclosing material • Channel for interface approach over 100 • Shareable, less material indicators downloadable, content printable • Facility for comments4
  5. 5. Website • Drawing everything together • Providing direction • Outlining background and approach5
  6. 6. Data centre • Annual update on data • Transparency – disclosing over 100 indicators6
  7. 7. PDF • Annual update on progress • Strategic and material • Shareable, downloadable, printable7
  8. 8. Updates and blogs – using the web to deliver year-round content • Frequent updates on initiatives • Channel for less material content • Facility for comments8
  9. 9. Infographics • Informative, yet simple • Interactive interface Shows the scale ofShows impacts our carbonacross our value emissions acrosschain our value chain, with sizes relative9 to each other
  10. 10. Summary• There isn’t a CR ‘Report’ anymore – it’s about CR ‘reporting’• Stakeholder feedback is essential• PDF is a useful addition to reporting online• The web is a powerful communications tool – whether through interactivity or new forms of dialogue Thank you!10

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