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Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist
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Beyond the buzzwords, making sense of trends in digital - Joakim Lundquist

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Annual Swiss conference on corporate digital communications. The aim of the gathering is to scratch beneath the surface of the latest buzzwords and trends in digital and understand what they really …

Annual Swiss conference on corporate digital communications. The aim of the gathering is to scratch beneath the surface of the latest buzzwords and trends in digital and understand what they really mean from a corporate perspective. We will delve into topics such as big data, storytelling, mobile and social media measurement. There is much smoke out there. What should be evaluated seriously?

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  • 1. 25TH GATHERING, ZURICH 8 APRIL 2014 BEYOND THE BUZZWORDS: MAKING SENSE OF TRENDS IN DIGITAL & LESSON LEARNED FROM KWD WEBRANKING SWITZERLAND 2013 #DIGITALBITES @JOAKIMLUNDQUIST JOAKIM LUNDQUIST
  • 2. 2 DIGITAL BITES: BUZZWORDS VS TRENDS VS CONCRETENESS
  • 3. 14/04/2014 Big data User experience Mobile Web Analytics Storytelling Social media measurement Integrated reporting Social CRM Knowledge-based Responsive design Infographics Video Wikipedia Top managers & Social media Mobile Corporate blog Parallax effects Flat design Web typography Twitter analytics Native apps M-sites
  • 4. 14/04/2014 User experience Storytelling Narrative reporting Social media Big data
  • 5. Joakim Lundquist14/04/2014 6
  • 6. 2014-04-14 | 7 IN THE LAST SIX MONTHS WE WORKED WITH:
  • 7. 2014-04-14 | 8 CSR ONLINE AWARDS SEMINAR OUR PROJECT FOR THE NEXT MONTHS WEBRANKING: DEADLINE AUG 31 APRIL - MAY 2014 27-28 MAY 2014 SUMMER 2014 - WIKIPEDIA RANKINGS -START TOP MANAGEMENT AND SOCIAL MEDIA SECOND EDITION CSR ONLINE AWARDS SWITZERLAND MAY 2014 WIKIPEDIA RANKINGS SWITZERLANDMAY 2014
  • 8. 9 481 managers 100 largest European companies 6 managerial positions Head of CSR 19% Head of HR 19% Head of Communications 6% CEO 19% Head of IR 18% Chairman 19% SOCIAL MEDIA AND TOP MANAGEMENT EUROPE
  • 9. 2014-04-14 | 10 481 managers 100 largest European companies 6 managerial positions 7% 42% 2%  More than a third is inactive  60% mentions company in bio  Women are more active than men  28% have fewer than 20 connections  56% of HR managers are not on LinkedIn  Only 8 blogs, of which 6 are hosted on company websites or popular news sites SOCIAL MEDIA AND TOP MANAGEMENT EUROPE
  • 10. 2014-04-14 | 11 234 managers 50 largest Swiss companies 6 managerial positions Head of CSR 13% Head of HR 20% Head of Communications 9% CEO 21% Head of IR 17% Chairman 20% SOCIAL MEDIA AND TOP MANAGEMENT SWITZERLAND 2014 (PREL. FINDINGS)
  • 11. 2014-04-14 | 12 234 managers 50 largest Swiss companies 6 managerial positions 3% 39% 1  8 profiles, of which 5 are inactive or abandoned  3 mention company in bio  There aren’t any profiles for women  34% of HR managers aren’t on LinkedIn  Only 1 blog for now (Peter Brabeck- Letmathe, Chairman Nestlé) SOCIAL MEDIA AND TOP MANAGEMENT SWITZERLAND 2014 (PREL. FINDINGS)
  • 12. LUNDQUIST CSR ONLINE AWARDS 6th edition of the awards 5 rankings: Europe, Germany, Italy, Nordic, Switzerland 270 European companies taken into consideration 350 stakeholders and experts input via survey 40 Swiss companies evaluated 7 evaluation pillars (new, revised approach) CSR Online Awards Seminar Digital Disruption and the future of CSR Fondazione Cariplo Conference Centre, Milan 27-28 May Topics you will learn about and discuss: • Corporate disclosure in a digital-first era Discover how your company can re-think the balance between reporting and communications (workshops on online reporting, G4, materiality) • Putting the “social” back into corporate responsibility Learn how you can leverage social media to enhance dialogue with your stakeholders (workshops on Twitter, Facebook and measurement) • Seeing is believing Abandon “cut and paste” communications by mastering digital and visual communications (workshops on video, data visualisation, digital storytelling) PLUS: gala dinner, awards ceremony, networking
  • 13. 14 UPDATES ON RANKINGS, EVENTS, PUBLICATIONS, CASE STUDIES AND RESEARCH WWW.LUNDQUIST.IT + BLOG + LUNDQUIST LINK «NEWSLETTER»
  • 14. Jo Lundquist company page @Lundquist Lundquist page Lundquist channel Slideshare account Lundquist page Joakim.lundquist@lundquist.it @joakimlundquist

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