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AVG brand identity
 

AVG brand identity

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Nová vizuální identita AVG se sice nerealizovala v plném rozsahu, ale některé vybrané změny pomohly oživit značku. Tato prezentace například vedla k faceliftingu loga, které má od roku ...

Nová vizuální identita AVG se sice nerealizovala v plném rozsahu, ale některé vybrané změny pomohly oživit značku. Tato prezentace například vedla k faceliftingu loga, které má od roku 2008 trojrozměrný efekt.

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    AVG brand identity AVG brand identity Presentation Transcript

    • © AVG Technologies, AVG Style Guide, 2008Brand GuidelinesUpdate 21. 2. 2008© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Contents1. Brand elements1.1 Trademarks in copy1.2 AVG Logo1.3 Colour palette1.4 Typography1.5 Legal notices1.6 Tagline2. AVG Logo variants2.1 3D effect logo2.2 On-screen Icon2.3 B/W reproduction2.4 Monochrom2.5 Signage2.6 3D relief logo3. AVG Logo usage3.1 On Background3.2 With other brands3.3 On materials3.4 On fabric4. Subbrands4.1 One line versions4.2 Two line versions4.3 Business partners’logo4.4 Version 8.04.5 New name typing5. Improper useContact & CreditsBrand symbolism at a glanceArtwork at a glanceBrand family at a glance© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Brand symbolism at a glanceWhat are the graphic elements aboutAVG letterformsAbbreviation of Anti-Virus Guard.Authentic letterforms have drawn inspiration from Myriad Pro Bold.TypefaceThe corporate typeface is Myriad, a humanist sans-serif typefacedesigned by Robert Slimbach and Carol Twombly in the period1990–1992 for Adobe Systems. A readable and friendlyface, Myriad works well for both text and display typography.Legal noticesThe 4 flags sign wasregistred in 20074 flags signFlags allways symbolised togethernessand integrity. In the sign every flag hasown direction and colour to representvarious brand essences under one union.Brand coloursYellow - intelligence (as light is neededto find destination)Green - security; hopeBlue - credibility; global availability; infinityRed - speeding© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Artworks at a glanceQuality of design and art craftsFlat artwork – 2D monochromPositiveInverseFlat artwork – 2DPositive ONLYFlat artwork – 3D effectPositive ONLYSpacial artworkPositive ONLYNote & Usage3D effect engages visual message in printand on-screen application.Usage: Stationary, brochures, print ads, internetSpacial 3D version for outdoor use or otherspecial purposes. High quality of craftingis necessary.Usage: indoor and outdoor signage,represenative spaces, on-store lightboxesStrictly limited using based on technologyand medium.Usage: merchandisingBasic vector version of the AVG logoUsage: low print quality executions,signmaking, embroiding© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Brand family at a glanceHierarchy of brandingBrandSubbrandsProducts Business partnersCompanyOwner of brandAVG Technologies CZ, s.r.o.© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Brand elementsTrademarks in copy11.1AVG in headlines, titlesand copy textProduct names in headlines,titles and copy textVersion 8.0 signing in headlines,titles and copy textExceptionCorrect typing:UPPERCASE onlyCorrect typing: Title Case and “en”dash,no space between wordsCorrect typing: a dot betweennumbers; no spaceWebsite can be typed in lowercase© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Brand elementsAVG LogoMinimum sizeAligning Exclusion zoneTo enhance the AVG logo, leave sufficient clear space around it Do not use smaller sizes in any print/on-screen applicationsAll elements, as shown here, alwaysappear in a fixed size and the relativeposition does not change.11.25 mm16 px10 mm32 pxX align centerAlign topAlign bottomY align centerAlign left Align righta a© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Brand elementsColour palettePANTONE Solid colours matching system. PANTONE®is registered trademark of PANTONE®, Inc.CMYK Cyan-Magenta-Yellow-blacK identifies colours for printingC – Coated Paper quality surface improvement – matt or glossyU – Uncoated High absorbant paper (eg. newspapers)RGB Red-Green-Blue colour gamut for electronic devices (TV, CRT monitors, LCD screens, displays) and power point presentations, animations, projections, signmaking, light instalations etc.HTML Web Safe A coding system that the same colours guarantee almost on all screens, platforms and browsersRAL K5 A matching system of industrial colours palette for painting and materialsOracal Film brand for signmaking solutionsPrimaryAVG logo ColoursSecondaryLayout ColoursBlue gradientAVG Blue 288 C 100 / 70 / 0 / 35 C 27 / 63 / 120 #333366 5013 065 cobalt blue100 / 60 / 0 / 20 UAVG Red 485 C 0 / 100 / 100 / 0 C 204 / 34 / 41 #CC0000 3020 032 light red0 / 100 / 90 / 0 UAVG Yellow 137 C 0 / 40 / 100 / 0 C 229 / 164 / 48 #FF9900 1003 019 signal yellow0 / 25 / 95 / 0 UAVG Green 356 C 100 / 0 / 100 / 35 C 35 / 120 / 64 #006633 6010 078 foliage green70 / 0 / 100 / 10 CAVG Medium Blue 285 C 100 / 55 / 5 / 0AVG Accent Orange 158 C 0 / 60 / 100 / 0AVG Light Blue 290 C 30 / 0 / 0 / 5AVG Light BlueAVG Medium BlueAVG BlueAVG Grey 431 C 25 / 0 / 0 / 70AVG Medium Grey 428 C 10 / 0 / 0 / 25AVG Light Grey 427 C 5 / 0 / 0 / 10White Background 0 / 0 / 0 / 0PANTONE® CMYK RGB RAL Oracal FilmWeb safeHexadecimal11.3© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Brand elementsTypographyPrimaryMyriad ProUse Myriad Pro light for body copy Use Myriad Pro Light Italic to show emphasis in copy or noticeAVGAVGAVGUse Myriad Pro Regular headlines and copyAVGUse Myriad Pro Italic to show emphasis in copy or noticeAVGUse Myriad Pro Semibold for headlines and titlesAVGUse Myriad Pro Bold for headlines and titlesSecondaryMyriad ProCondensedAVGUse Myriad Pro Condensed for body copy in limited space (eg. tabs)AVGUse Myriad Pro Condensed Italic to show emphasis or notice in limited spaceAVGUse Myriad Pro Semibold Condensed for highlightsin limited space (eg. price tag)Use Myriad Pro Light Condensed for body copy in limited space Use Myriad Pro Light Condensed Italic to show emphasis in copy or noticeAVGAVG11.4© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Brand elementsLegal noticesTypeface: Helvetica Neue 55 RomanColour: BlackSubstitute colour: AVG Blue – only in case of AVG logo is in solid colour; for embroiding and signmakingPlease ensure proper reproduction and legibility, legal notices (such as registration mark and trademark)changes in size in any print or on-screen applications.Small AVG logo 10–20 mm highAVG logo ≥ 20 mm high20 mm of AVG logo height 19 mm 16 mm 13 mm 10 mm – minimum size11.5© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Brand elementsTaglineLanguage: English or local translationTypeface: Myriad Pro RegularAligning: Center of the AVG logoColour: AVG Layout GreyTagline always appears in a fixedposition relative to the AVG logoas shown here.Small size on-screenExclusion zoneTo enhance the AVG logo and tagline, leave sufficient clear space around itTagline is align center.Don’t use smaller sizes of tagline for legibility reasons.AVG logo < 30 mm highAVG logo > 30 mm highSmall size in printDon’t use smaller sizes of tagline for legibility reasons.11.6central aligned10 mm6.5 pt2.127 mm26 mm27 px8 pt7.415 px74 px© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008AVG logo variants3D effect logoLighting and shadow effects createsthe illusion of 3-Dimensions of the AVG logo.Please keep a fixed relationship between thelighting and shadow effects.Drop shadow greyscale: 0–50 % of black,multiplied on all backgrounds. When usingthe registration mark, it should not haveany 3D effects.Minimum sizeExclusion zoneTo enhance the AVG logo, leave sufficient clear space around it. If a smaller size is needed, use the AVG logo without 3D effect.Minimum size withlegal noticesLegal notices are printed black.22.17 mm 15 mm10 mm© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008AVG logo variantsOn-screen icon22.2Icon is a working tool foron-screen graphic interface.THIS IS NOT A LOGO!Please don’t use it in printor any other applications.Don’t apply any visual andmotion effects.True colour with alphachannel or semi transparency(Win XP/Vista)256 colour, NO alphachannel or semi transparency(Win 2k)16 colour, NO alphachannel or semi transparencyfor safe mode only16x1624x2432x3248x4864x64256x25616x1632x3216x1632x32© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008AVG logo variantsBW reproductionWhere colour is unavailable the AVG logomay be used in grayscale.Colour switchesAVG YellowAVG BlueAVG GreenAVG RedLegal noticesLight Grey 0-0-0-35Black 0-0-0-100Dark Grey 0-0-0-80Middle Grey 0-0-0-60Black 0-0-0-10022.3© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008AVG logo variantsMonochromMinimum sizeOptimum sizeAll brand elements are in one colour.The inner lines separate the 4 flags sign.Please ensure proper reproductionand legibility.22.4Inverse versionApply in merchandising only.20 mmInner lines width:1 pt/0.354 mm5 mmInner lines width:0.3 pt/0.106 mm© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008AVG logo variants3D Relief logoSide view4 flags sign AVG letterforms AVG letterformsSolidUsage: Indoor and outdoor signage.Execution: transluscent plastic, aluminiumPlatesInterior/exterior light design makes a natural shining and inner shadow.Usage: indoor/outdoor representative signage (eg. reception, meeting room, totem).Execution: aluminium/metal plates, coloured glassSide view4 flags sign22.5cb0.08 b0.11 bc0.08 bb0.11 bweigh ofplate 0.01 c© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008AVG logo variantsSignageSmall signage with AVG relief logoUsage: on-store lightbox, shop/office signage, orientation systemExecution: transluscent plastic, aluminiumLarge signageExecution: transluscent plastic, aluminiumSide viewSize of a logo using the exclusionzone as shown in chapter 4.2In case of installing neon tubes, pleaseuse this recommended adjustment.Neon tubes22.6bexclusion zoneabove the logoexclusion zonebelow the logo0.11 b© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 200810 % AVG Blue 20 % 30 % 50 % 75 % 100 %Dark/busy backgroundsLight backgrounds33.1AVG logo usageOn backgroundsA white background is prefferedunder the AVG logo in all printed documents.Singmaking and on-screen applicationscan be used on slightly light backgrounds.White backgrounds play an integral rolein visual communications. White is theclear canvas against which the colourful4 flags sign glows and letterforms stand out.For increase legibility on dark or busybackgrounds keep the exclusion zone.Drop shadow was created withingradient 0–50 % of black. Multiplyingon a background enhances the 3D effect.© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008AVG logo usageWith other brandsVertical aligning of sponsorsOptimum distance Minimum distanceMinimum distanceHorizontal aligning of sponsorsOptimum distanceThe AVG Logo needs sufficcient clear space around it to enhance visibility. Keep an exclusion zone.Request a final good-to-print layout to approve before execution.Minimum sizeDark/busy backgroundIn spaces smaller than 7 mm high it is recommended to use the 2D AVG logo.33.25 mm16 px© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008AVG logo usageOn materialsEngraving/sandingDo not apply laque on legal notices and or the drop shadow.Please ensure proper execution in small sizes: all details must be recognizable.Do not emboss/deboss legal notices (registration mark and trademark). Do not apply engraving on legal notices.Transparent laque as monochrom Transparent laque over colour print – symbol as one pieceEmbossing/DebossingHolografic protection/Watermark33.3© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008AVG logo usageOn fabricMinimum sizeMonochromaticcontrast colourMonochromaticbackground colourSmaller sizes make notches in 4 flags symbol unrecognizable.EmbroidingKeep the proper directionas shown here.8 mm33.4© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008SubbrandsOne line versionsMinimum size3D effect variant Exclusion zoneLegal notices can be used as long as the AVG logo is at least 10 mm high.Only the 4 flags sign has the 3D effect.One line versions can only have the product logo.Names changes within different products; how to retype, see chapter 4.5.44.1d de e5 mm16 px10 mm32 px© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008SubbrandsTwo line versionsMinimum size3D effect variant Exclusion zoneLegal notices can be used as long as the AVG logo is at least 10mm high.Only the 4 flags sign has the 3D effect.44.2ff5 mm16 px10 mm32 pxaaThe two line versions of the productlogo saves space.Name changes with different products;how to retype, see chapter 4.5.© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008SubbrandsBusiness partners’logoBusiness partners’logo is in the two lines version.Text changes with different level of businesspartnership (eg. Authorized Distributor,Authorized Reseller etc.).How to retype, see chapter 4.5.Minimum size3D effect variant Exclusion zoneLegal notices can be used as long as the AVG logo is at least 10 mm high.Only the 4 flags sign has the 3D effect.44.35 mm16 px10 mm32 pxaa© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008SubbrandsVersion 8.0Minimum size3D effect variant Exclusion zoneZone construction is the same as in 1 or 2-line subbrands.Only the 4 flags sign has the 3D effect. Rules are the same as in 1 or 2-line subbrands.Version 8.0 can only beused with a product logo.44.4gg g7 mm20 px14,8 mm42 px© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Improper useWhat to avoidDon’t use former/different colour palette.Don’t use the 4 flags symbol separately.It works as an on-screen icon only.Don’t remove any elements. Don’t change the relationshipamong brand elements.Don’t apply any 3D visual effect to the logo.Only official the AVG logo or the AVG 3D logoare acceptable.Don’t distort or deform the AVG logo.Don’t place the AVG on dark or busy backgrounds.Don’t use the AVG logo over imagery.Don’t invert the AVG logo.Don’t rotate the AVG logo.Don’t use outlines in print. Don’t add any movement or effects to the AVG logo.5© AVG Technologies, AVG Style Guide, 2008
    • © AVG Technologies, AVG Style Guide, 2008Contacts & CreditsAny requests for proper graphic sources should be sent to:brandcenter@avg.comConcept and design: Lumír KajnarProduction: ArkAdiA, s. r. o.© AVG Technologies, AVG Style Guide, 2008