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Luminosity Marketing is pleased to present the next installment of our Little Luxuries Roundtable Series. Little Luxuries are products/services that consumers WANT, but don’t necessarily NEED, and generally speaking they do not require significant planning before purchase.
We discovered several key themes throughout this Roundtable series, including: 1) the importance of influencers–both proximate and distant–in catalyzing trial, 2) the persistence of heritage in beverage choices made as adults, and 3) how consumers convey passion as a function of loyalty and willingness to hunt down important brands.
Check out the Little Luxuries-Beverages Intro video to see an overview of our learning!