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LUMINARY LABS @JENVANDERMEER @LUMINARYLABS
A TALE OF TWO
KINDS OF STARTUPS
Jen van der Meer
STRATA IGNITE
OCTOBER 28, 2013
Jen van der Meer
@JENVANDERMEER
There are two kinds
of startups.
BADASS
.
SUPER BADASS.
BADASS:
LEAN STARTUP
Lean startup loop
BADASS:
LEAN STARTUP
SUPER BADASS:
STARTUPS THAT
MAKE YOU LEAN
Lean startup loop
Wearable fitness devices
BADASS:
GET TRACTION
Acquisition funnel.
500 hats version.
BADASS:
GET TRACTION
Transtheoretical model (TTM). Developed in the 1980s
by alcoholism researchers James O. Prochaska and...
BADASS:
FAILURE IS THE
NEW SUCCESS
BADASS:
FAILURE IS THE
NEW SUCCESS
IOM: Preventable medical errors are the 6th leading
cause of death in the US.
SUPER BAD...
BADASS:
PERMISSION
MARKETING
Permission marketing is the privilege (not the right) of
delivering anticipated, personal and...
BADASS:
PERMISSION
MARKETING
Permission marketing is the privilege (not the right) of
delivering anticipated, personal and...
BADASS:
BIG DATA
BADASS:
BIG DATA
SUPER BADASS:
OPEN DATA
BADASS:
DATA SCIENTIST
TALENT WAR
190,000 Predicted Data Science Shortage by 2018
McKinsey Global Institute Prediction, 20...
SUPER BADASS:
EVERYONE DOES
SOME MATH
190,000 Predicted Data Science Shortage by 2018
McKinsey Global Institute Prediction...
BADASS:
GET TO
HOCKEYSTICK
Hockeystick growth curve.
BADASS:
GET TO
HOCKEYSTICK
Variations of the Earth’s surface temperature. Northern
hemisphere. Deparutres in temperature ©...
BADASS:
RAISE MILLIONS
Groupon opens the NASDAQ
BADASS:
RAISE MILLIONS
International Comparison of Spending Health OECD
Health Data 2005 and 2006. Commonwealth Fund
Natio...
In pursuit of the SUPERBADASS:
HealthDataChallenges.com
@JENVANDERMEER
@LUMINARYLABS
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Strata Ignite 2013 | A Tale of Two Kinds of Startups

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In this Strata Ignite presentation, Jen van der Meer of Luminary Labs explores the difference between two kinds of startups: the Badass and the Superbadass.

Transcript of "Strata Ignite 2013 | A Tale of Two Kinds of Startups"

  1. 1. LUMINARY LABS @JENVANDERMEER @LUMINARYLABS A TALE OF TWO KINDS OF STARTUPS Jen van der Meer STRATA IGNITE OCTOBER 28, 2013
  2. 2. Jen van der Meer @JENVANDERMEER
  3. 3. There are two kinds of startups. BADASS . SUPER BADASS.
  4. 4. BADASS: LEAN STARTUP Lean startup loop
  5. 5. BADASS: LEAN STARTUP SUPER BADASS: STARTUPS THAT MAKE YOU LEAN Lean startup loop Wearable fitness devices
  6. 6. BADASS: GET TRACTION Acquisition funnel. 500 hats version.
  7. 7. BADASS: GET TRACTION Transtheoretical model (TTM). Developed in the 1980s by alcoholism researchers James O. Prochaska and Carlo C. DiClemente SUPER BADASS: CHANGE BEHAVIOR Acquisition funnel. 500 hats version.
  8. 8. BADASS: FAILURE IS THE NEW SUCCESS
  9. 9. BADASS: FAILURE IS THE NEW SUCCESS IOM: Preventable medical errors are the 6th leading cause of death in the US. SUPER BADASS: ZERO POINTS OF FAILURE
  10. 10. BADASS: PERMISSION MARKETING Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin
  11. 11. BADASS: PERMISSION MARKETING Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin Informed consent is a process for getting permission before conducting a healthcare intervention on a person. SUPER BADASS: INFORMED CONSENT
  12. 12. BADASS: BIG DATA
  13. 13. BADASS: BIG DATA SUPER BADASS: OPEN DATA
  14. 14. BADASS: DATA SCIENTIST TALENT WAR 190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013
  15. 15. SUPER BADASS: EVERYONE DOES SOME MATH 190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013 BADASS: DATA SCIENTIST TALENT WAR
  16. 16. BADASS: GET TO HOCKEYSTICK Hockeystick growth curve.
  17. 17. BADASS: GET TO HOCKEYSTICK Variations of the Earth’s surface temperature. Northern hemisphere. Deparutres in temperature © from 1961 to 1990 average. Sourece: Mann, Bradely & Hughs, Natuure, 1998. SUPER BADASS: REVERSE THE HOCKEYSTICK Hockeystick growth curve.
  18. 18. BADASS: RAISE MILLIONS Groupon opens the NASDAQ
  19. 19. BADASS: RAISE MILLIONS International Comparison of Spending Health OECD Health Data 2005 and 2006. Commonwealth Fund National Scorecard on US Health System Performance, 2006. SUPER BADASS: SAVE TRILLIONS Groupon opens the NASDAQ
  20. 20. In pursuit of the SUPERBADASS: HealthDataChallenges.com @JENVANDERMEER @LUMINARYLABS
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