Personal Data and Health: A POV on the Google Health Revamp
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Personal Data and Health: A POV on the Google Health Revamp

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In September 2010, Google announced revamp to Google Health, a significant update that repositions the service with a broader health and fitness focus, including the ability to integrate data from ...

In September 2010, Google announced revamp to Google Health, a significant update that repositions the service with a broader health and fitness focus, including the ability to integrate data from multiple sources.

Luminary Labs offers this POV, addressing how the emphasis on data integration creates an opportunity for consumers, technology and health care.

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Personal Data and Health: A POV on the Google Health Revamp Presentation Transcript

  • 1. LUMINARY LABS POINT-OF-VIEW GOOGLE HEALTH RELAUNCH A GUIDE FOR TECHNOLOGY & HEALTHCARE PLAYERS September 20, 2010
  • 2. THE ESSENTIALS
    • Google released a significant re-launch of Google Health on 9/15/10
    • Google is taking a broad health and fitness approach
    • Data integration is at the core, with multiple new partners:
      • Import medical records
      • Explore medications and treatments
      • Convert paper records
      • Find personalized tools (PRH)
      • Copy and share your records
    • Pharma companies are absent from the partner lists
  • 3. GOOGLE HEALTH OVERVIEW DATA IMPORTS – SAMPLE PARTNERS IMPORT MEDICAL RECORDS EXPLORE MEDICATIONS & TREATMENTS FIND PERSONALIZED TOOLS CONVERT PAPER RECORDS COPY AND SHARE YOUR RECORDS 23 PARTNERS 9 PARTNERS 14 PARTNERS 16 PARTNERS 2 PARTNERS
  • 4. GOOGLE HEALTH OVERVIEW NEW FUNCTIONALITY GOOGLE IS TOUTING
    • New Easier to Use Dashboard. Google Health’s easier to use, customizable dashboard makes it simple to track and act on your health and wellness data.
    • Set Personalized Goals. By creating personalized trackers, you can track your progress and compare your results easily, whatever goal or issue you’re interested in keeping tabs on.
    • New Wellness Focused Partners. We’ve integrated with a number of wellness-focused partners, including Fitbit, CardioTrainer and Withings to help you import information into your Google Health profile.
    • Keep a Progress Journal. Take notes and keep a diary to track your individual experience with medications or health conditions. Quickly reference this personal record alongside charts and personalized web content.
    • Improved Content Personalized for You. Whatever you’re tracking and managing, we’ve added content better personalized to fit your particular situation. Select a wellness goal, condition, medication or topic you’re tracking, and alongside your other data, you have access to more relevant and customized news and information from Google Search results and other trusted content.
  • 5. LITMUS TEST DO CONSUMERS CARE ABOUT DATA INTEGRATION?
  • 6. KEY OBSERVATIONS FOR TECH AND HEALTHCARE COMPANIES
    • The new customer promise is integration. The new promise moves beyond health record storage, and toward health data integration. Seven percent of consumers are using some type of personal health record. Expect this number to grow with smartphone penetration and easy-to-use health applications and devices. The more personal data that consumers collect, the more likely it is that consumers will seek the lowest barrier means of integrating various data sources.
    • Google and Microsoft are pushing the envelope. Google Health and Microsoft Healthvault are going head-to-head to become the preferred point of data integration for consumers. Both Google and Microsoft will lean on their existing brand equity, which allows consumers to trust each giant to store and manage vast amounts of personal data. From a tech perspective, Google and Microsoft offer experience in devices, consumer-facing applications and cloud computing. Like all industries, we expect continued competition.
    • Consumer expectations to will follow. Companies such as Apple and Google frequently raise the online expectations of consumers by simply launching new features and functionality. Once consumers are able to integrate various health data points online, they will expect their physician, clinic, hospital, devices and even their drug makers to follow suit.
  • 7. DETAILED SUMMARY
    • Google announced today a revamp to Google Health , a significant update that repositions the service with a broader health and fitness focus, including the ability to integrate data from multiple sources, including the popular fitbit device, the Wi-Fi-enabled scale from Withings, the CardioTrainer Android app and mobile PHR ZipHealth. The user interface has likewise been upgraded with an easier to use, more customizable dashboard of health and wellness information.
    •  
    • At the same time, Google has not abandoned its earlier emphasis on the Personal Health Record (PHR) segment. It also announced new partnerships with Lucille Packard Children’s Hospital, UPMC and Sharp Healthcare and added new pharmacy chains, including Hannaford and Food Lion. Absent, however, was any mention of new partnerships with pharma companies.
    •  
    • The broader focus should give Google Health greater appeal , and possibly enhanced traction in the market, particularly if Google is able to a) partner with corporations interested in promoting wellness programs among their employees; b) incorporate more health monitoring devices; and c) market Google Health more aggressively and proactively in both the consumer and enterprise space. Gaining traction with enterprises is indeed a sizable “if,” as Google has been slow to achieve scale in the enterprise space for any of its services outside of its core advertising business.
    •  
    • Bottom line: Google’s reset of Google Health gives the service greater appeal. However, with both consumers and corporations, Google needs to do a better job of communicating the value proposition.
  • 8. DETAILED LOOK AT THE PARTNERSHIPS
  • 9. GOOGLE HEALTH OVERVIEW PARTNERING FOR DATA IMPORTS IMPORT MEDICAL RECORDS EXPLORE MEDICATIONS & TREATMENTS FIND PERSONALIZED TOOLS CONVERT PAPER RECORDS COPY AND SHARE YOUR RECORDS 23 PARTNERS 9 PARTNERS 14 PARTNERS 16 PARTNERS 2 PARTNERS
  • 10. GOOGLE PARTNERS IMPORT MEDICAL RECORDS
    • 1HealthRecord
    • Allscripts ePrescribe
    • APWU Health Plan
    • Beth Israel Deaconess Medical Center
    • Blue Cross Blue Shield of MA Body Scale by Withings
    • Citizens Memorial Healthcare
    • Cleveland Clinic MyChart
    • CVS Caremark
    • CVS/pharmacy
    • Hannaford Pharmacy
    • Harvard Pilgrim Health Care
    • Kmart Pharmacy
    • Medco
    • Meijer
    • MinuteClinic from CVS Caremark
    • Quest Diagnostics
    • RxAmerica
    • Sharp HealthCare
    • Shopko Pharmacy Sweetbay Supermarket Pharmacy
    • Union Hospital
    • Walgreens Pharmacy
  • 11. GOOGLE PARTNERS CONVERT PAPER RECORDS
    • MediConnect Global
    • yourHealth™ by UNIVAL™
  • 12. GOOGLE PARTNERS FIND PERSONALIZED TOOLS
      • CardioTrainer
      • CareOpinion
      • Diabetes Risk Assessment
      • Fitbit Tracker
      • Go Red Heart CheckUp
      • Health Butler
      • Heart Attack Risk Calculator
      • iMedix
      • IZaware
      • LIVESTRONG.COM
      • My Diabetes Health Assessment
      • My Epilepsy Diary
      • MyCareTeam MCT-Diabetes
      • MyDailyApple
  • 13. GOOGLE PARTNERS COPY AND SHARE YOUR RECORDS
      • Basic MedCard
      • Epocrates Patient Snapshot
      • HealthPAL by MedApps
      • iHealth, powered by Medem
      • Lifestar
      • MiCARD Device
      • MyMedicalRecords.com
      • NoMoreClipboard
      • SeeMyRadiology.com
  • 14. GOOGLE PARTNERS EXPLORE MEDICATIONS AND TREATMENTS
      • Blueprint for Wellness
      • Cleveland Clinic MyConsult
      • Community Nursing & Rehabilitation Center
      • DestinationRx
      • Drug Comparison Tool
      • ePillBox.info
      • ePREOP
      • Hello Health
      • MDLiveCare
      • MedNotes by Drugs.com
      • MyMedSchedule.com
      • Patient Assistance
      • Physicians Wellness Network
      • RxCut Savings Program
      • TrialX
      • Wesley Commons
  • 15. THE CONSUMER EXPERIENCE
  • 16. GETTING STARTED BASIC PERSONAL INFORMATION
  • 17. ADD A TRACKER FULL LIST
  • 18. ADD A TRACKER BLOOD GLUCOSE (MANUAL)
  • 19. ADD AN INSURANCE POLICY
  • 20. LINK GOOGLE HEALTH TO A DEVICE FITBIT (AUTOMATED)