Health | Tech | Food Open Innovation Output 2011

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On Tuesday, February 8, 2011, 125 people came together during Social Media Week to openly innovate around the core health issues of New York, through the lens of social technology.

2011 Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs is licensed under a Creative Commons Attribution 3.0 Unported License.

This license lets others distribute, remix, tweak, and build upon the work, even commercially, as long as they credit the event for the original creation. This is the most accommodating of licenses offered to ensure maximum dissemination and use of licensed material.

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Health | Tech | Food Open Innovation Output 2011

  1. 1. HEALTH | TECH | FOODOPEN INNOVATION OUTPUTProduced by Luminary Labs &Hosted at the Paley Center for MediaSocial Media Week New York#healthtechfood#smwluminary#smw11Produced by @luminarylabsModerated by @sarita
  2. 2. WHAT On Tuesday, February 8, 2011, 125 people came together during Social Media Week to openly innovate around the core health issues of New York, through the lens of social technology.Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 2 Image: Insider Images
  3. 3. WHY: MASLOW’S HIERARCHY OF NEEDS Most of us spend a lot of time with social technology to push messages out These same technologies can be used to solve for basic societal needsHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 3
  4. 4. WHO: SPEAKERS THE QUANTIFIED FOOD SYSTEMS MHEALTH OPEN SOURCE SELF Jerusha Jane Sarasohn- Steven Dean Marc Koska Klemperer KahnHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 4
  5. 5. HOW: IDEATIONHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 5
  6. 6. HOW: IDEATION METHODOLOGYSmall groupsideated aroundproblem statementsprovided by thespeakersHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 6 Image: Insider Images
  7. 7. HOW: CONCEPTSFollowing a round of rapid ideation, the small groupsHealth | Tech | Food concepts to solve for by Luminary Labsdeveloped Open Innovation Exercise Produced the problem statement. Image: Insider Images 7
  8. 8. HOW: VOTING Once all concepts were complete, individuals voted on the conceptsHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 8 Image: Insider Images
  9. 9. HOW: ATTRIBUTION2011 Health | Tech | Food Open Innovation Exercise Produced by Luminary Labsis licensed under a Creative Commons Attribution 3.0 Unported License.This license lets others distribute, remix, tweak, and build upon the work, evencommercially, as long as they credit the event for the original creation. This is themost accommodating of licenses offered to ensure maximum dissemination anduse of licensed material.Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 9
  10. 10. REPOSITORY www.healthtechfood.com @healthtechfoodHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 10
  11. 11. IDEATION OUTPUT
  12. 12. THE QUANTIFIED SELF
  13. 13. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to solve for preventing texting disasters - to improve the health of New Yorkers through the lens of social technology?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 13
  14. 14. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 14
  15. 15. TEXT AWARE Concept Description • Understand habits of texting - who, when, where, how long • See data within heat map of text risk areas • Alerts based on high risk areas • Phone company incentives for compliance • Parental controls set texting areas/ times Desired outcomes • Personal awareness • Decrease text related injuries • Compliance safe texting • Awareness of safe texting • Show decrease in dangerous textsHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 15
  16. 16. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to solve for access to fresh produce - to improve the health of New Yorkers through the lens of social technology?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 16
  17. 17. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 17
  18. 18. MOBILE FARM - APP TO APPLES Concept Description • Map of food desserts and opportunities for vendors • City incentives for farm stand truck • Inspire community purchases via badges, Groupons, etc. w/ donation of percentage of purchases to a cause Desired outcomes • Reduce junk food consumption • Increase vocal demand • Increase health in food trucks • Increase availability Measurement of outcomes • Change in healthy food sales • Less health food desertsHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 18
  19. 19. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to find healthy delis or lunch options - to improve the health of New Yorkers through the lens of social technology?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 19
  20. 20. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 20
  21. 21. HELTHI DELI Concept Description Social discovery tool that ranks delis/ lunch options based on health criteria decided upon by community, to help individuals reach their health goals by incentivizing healthy choices (+ incentivizing delis to offer healthy options). Desired outcomes • Depends on the individual • General health -> Weight loss -> Staying on diet • More delis offering healthy choices Measurement of outcomes • Contributions • Participating delis • Menu changesHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 21
  22. 22. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to solve for understanding “calories” - to improve the health of New Yorkers through the lens of social technology?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 22
  23. 23. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 23
  24. 24. CALORIE CRAVE Concept Description Uber support system utilizing your social network to manage your calorie intake amount at times when you are craving certain foods. Desired outcomes • Healthier choices • Satisfied craving • Lesser binges • Meeting health goals • Guilt-free existence Measurement of outcomes • Reduced/maintained caloric intake • Feeling of not compromising • Meeting health goals • Involved network of friendsHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 24
  25. 25. SMART CAL Concept Description App that provides education/awareness about what exactly a calorie is and thereby helps you make decisions about what to eat Desired outcomes • Increased awareness • Smarter choices • Personal database of low-cal foods Measurement of outcomes • Personal tracking -> calories savedHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 25
  26. 26. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to help people relax - to improve the health of New Yorkers through the lens of social technology?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 26
  27. 27. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 27
  28. 28. LIVE HAPPY Concept Description A LIVE STRONG-like bracelet that tracks mood. Like mood rings, but for stress reduction Desired outcomes • Relaxation • Better mood • Better social interaction • Less stress Measurement of outcomes • Lower blood pressure • Lower heart rate • Reduces chance of hypertension • Lose weightHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 28
  29. 29. PROBLEM STATEMENT How can we use the methods and tools of the quantified self to help people quit smoking - to improve the health of New Yorkers through the lens of social technology?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 29
  30. 30. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 30
  31. 31. BREATHING SOCIAL Concept Description Organize groups of people who want to quit smoking and have group rewards when everyone cuts down on their cigarettes. Desired outcomes • STOP SMOKING! • Group/social support • Quantifying personal journey • Targeted marketing for local businesses Measurement of outcomes • # cigs not smoked • $ saved • App cost • # non-smokers • x # of people grouped together to support • x # of people to stop smoking • x # of people that did breathing social activitiesHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 31
  32. 32. FOOD SYSTEMS OUTPUT
  33. 33. PROBLEM STATEMENT How can we use social technology to connect peri- urban, suburban and rural farmers to consumers to bring more fresh fruit and vegetables to the city to improve the health of New Yorkers?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 33
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  35. 35. WHAT’S FRESH NYC Concept Description A farmer’s market app that connects consumers to the nearby markets with all local foods, tips and recipes available to you. Key: Crowd-sourced feedback and profiling farmers Desired outcomes • Easy access to best local produce • Familiar with farmer will increase loyalty • Increase education Measurement of outcomes • Check-ins • Purchases • Reviews -> credibility of farmer • salesHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 35
  36. 36. CSA CHECK IN Concept Description As with gym memberships, health insurance companies can incentivize CSA membership with discounts for social media check-ins. Desired outcomes • Increased CSA participation • More CSAs = more convenient for consumers • From NYC to the world -> proliferation! Measurement of outcomes • # members • # CSAs • Check-ins incentivizedHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 36
  37. 37. PROBLEM STATEMENT How can social technology reconnect New Yorkers with scratch cooking knowledge and the cooking traditions of their great grandmothers?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 37
  38. 38. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 38
  39. 39. FAMILY FOOD TREE Concept Description Basic fun app that lets you explore your family heritage through food/recipes Desired outcomes • Increase awareness of scratch cooking methods & cooking traditions of great-grandmas Measurement of outcomes • User-generated content voting on the siteHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 39
  40. 40. UNPROCESS.ED SITE/APP Concept Description A site + app that translates searches for common processed foods + displays unprocessed / from-scratch options. Desired outcomes • Increased education of unprocessed alternatives to processed foods Measurement of outcomes • # of searches • Comments and engagement and posts + tweetsHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 40
  41. 41. PROBLEM STATEMENT How can social technology empower New Yorkers to grow some of their own food in their communities/on their windowsills & roofs & backyards?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 41
  42. 42. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 42
  43. 43. NYC GROW OFF Concept Description Neighborhoods compete with community gardens within boroughs. Citywide winner selected by local community, American Idol-style (Panel and Facebook “likes”). Run on 3rd party app. Use Foursquare to visit gardens and earn badge. Desired outcomes • Get communities involved in growing • Raise awareness of whole food and community gardens • Sustain growing over time (not one- off); annual contest Measurement of outcomes • Buzz on Twitter • # of participants (quantity over time) • Facebook community size and activityHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 43
  44. 44. RAISE THE ROOF Concept Description Create a Kickstarter campaign to raise money to help your neighborhood start a community garden on a rooftop or community plot. Desired outcomes • More community gardens Measurement of outcomes • Number of community gardensHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 44
  45. 45. PROBLEM STATEMENT How can we use social technology to help New Yorkers learn the story behind their food so that they make better choices?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 45
  46. 46. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 46
  47. 47. EAT THIS NOT THAT Concept Description Comparison of good and bad food choices and their consequences Desired outcomes • People aware of food choices • Children learn early eating habits Measurement of outcomes • Participation self report and metrics analysis like mintHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 47
  48. 48. GOOD GUIDE ON-THE-GO Concept Description Content from Good Guide made more readily available via mobile phone to help shopper ID best food choice. Products will be scored “Good Guide approved” to drive competition and labeling. Bodegas and shops can then be scored based on what they stock on shelves Desired outcomes • People > informed about food • Encouraged to add good guide tag • Consumers know where to shop Measurement of outcomes • Bodegas increase health profile, increase sales of healthier products by using “good tags”Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 48
  49. 49. PROBLEM STATEMENT How can we use social technology to help New Yorkers decipher food labels in order to make healthier choices?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 49
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  51. 51. YUTRITION Concept Description Label was all data - system customized to personal profile; scanner that filters info so you can make an informed choice; labels will change over time. Desired outcomes • Informed choice based on your predefined goals and objectives so you can decide Measurement of outcomes • Data visualization against foods, relevancy against targetsHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 51
  52. 52. MHEALTHHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 52
  53. 53. PROBLEM STATEMENT How can mobile tools and social tech encourage safe sex in NYC?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 53
  54. 54. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 54
  55. 55. RUBBERIZED WINGMAN Concept Description 1- Check in to “getting lucky tonight” 2- If you don’t have condom, broadcasts to world that you need one 3- Get condom from someone nearby 4- Show stores nearby 5- Logs activity for reputation management/health records Desired outcomes • Increase in condom use • Decrease in STDs • Awareness of sexual behavior Measurement of outcomes • Network visualization • Morning after text • PhotosHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 55
  56. 56. PROBLEM STATEMENT How can mobile tools and social tech bridge the gap of health disparities among foreign-born populations living in NYC?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 56
  57. 57. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 57
  58. 58. HEALTHIEST ‘HOOD COMPETITION Concept Description Used by foreign-borns or others to 1- Local stores get badges 2- Sales of healthy foods are totaled at the end of the month 3- Users upload photos of their purchase to receive rewards like international phone cards 4- People are also sent pedometers to log walking Desired outcomes • Increases purchase of healthy foods • Increased physical activity • Increased awareness of community and health practices Measurement of outcomes • Most fruit/veg/whole grains purchased and/or uploaded • Most steps walkedHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 58
  59. 59. HEALTHSPOTTING Concept Description Spanish language app that adds credits to your calling card when you scan the barcode of a healthy product with our mobile app. Lose credits for scanning unhealthy foods. Desired outcomes • Foreign communities become familiar with what products are healthy Measurement of outcomes • % of healthy scans vs unhealthy • # usersHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 59
  60. 60. HEALTHIEST NEIGHBORHOOD PROMOTION Concept Description “Healthiest neighborhood” contest. FB/ address - you win points for extra calls by calling a FB/Twitter address and listening to your favorite singer (foreign- born) singing about buying healthy food in NYC. Desired outcomes • Lots of people call in • Lots of foreign-born are persuaded that healthy food is fun and good (by using their own stars) Measurement of outcomes • Measure by the # of calls into their twitter # (e.g., a Twitter)Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 60
  61. 61. PUBLIC SCHOOL PLATFORM Concept Description Use public school as platform to disseminate info to communities Desired outcomes • Kids help parents be healthier Measurement of outcomes • School absences • Local emergency room visits • Community involvementHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 61
  62. 62. PROBLEM STATEMENT How can mobile tools & social tech keep kids with asthma out of revolving hospital ER door?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 62
  63. 63. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 63
  64. 64. ASTHMA AWARE Concept Description Mobile gaming, content-signaling, dashboard with a web based/platform- based information for asthmatics Desired outcomes • Want more NYC kids in asthma-free zones • Allow asthmatics and their parents to learn about asthma-free zonesHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 64
  65. 65. NY BREATHE Concept Description City sensors that beam location-based info to your mobile device re: healthy air quality Desired outcomes • Keep asthmatics out of ER • Connection of air quality/location data -> people of NYCHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 65
  66. 66. PROBLEM STATEMENT How can mobile tools and social tech help New Yorkers deal with the blues (depression)?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 66
  67. 67. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 67
  68. 68. CHEER UPS Concept Description The Groupon of happiness (activities in NYC that make you happy) Desired outcomes • Get people out of the house • Allow NYers to make new friends and therefore be wiser to each otherHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 68
  69. 69. VISUALIZING HAPPY Concept Description User-generated social content network of happy places and moments in NYC Desired outcomes • Make people happy • Better moodsHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 69
  70. 70. PROBLEM STATEMENT How can mobile tools and social tech support caregivers of aging loved ones who live in another borough?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 70
  71. 71. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 71
  72. 72. ON WATCH Concept Description Simple-to-use wearable monitor, with automated features that allow aging loved ones and caregivers to send essential messagesHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 72
  73. 73. PROBLEM STATEMENT How can mobile tools and social tech support pregnant New Yorkers to maximize the health of their babies?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 73
  74. 74. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 74
  75. 75. NYC MAMA Concept Description Informs and rewards pregnant NY women for healthy behaviorHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 75
  76. 76. OPEN SOURCEHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 76
  77. 77. PROBLEM STATEMENT How might we open source excess food from the retail sector to homeless or single parents, disadvantaged families in the City?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 77
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  79. 79. E-NUF P2P DISTRIBUTION Concept Description System to ID excess food and distribute via food truck. Desired outcomes • Job creation • Less waste • People are fed • Opps for volunteerism Measurement of outcomes • # people fed • lbs of food kept out of trash • # of new jobs • Replication in other citiesHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 79
  80. 80. PROBLEM STATEMENT How might we open source solutions to the bedbug infestation?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 80
  81. 81. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 81
  82. 82. RESCUE DOGS RESCUE NYers FROM BED BUGS Concept Description Rescue dogs rescue NYErs. Train to detect Desired outcomes • Match rescue dogs with volunteer to train how to detectHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 82
  83. 83. PROBLEM STATEMENT How might we open source solutions to the bedbug infestation?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 83
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  85. 85. ANGRY BED BUGS Concept Description Mobile app that educates and entertains Desired outcomes • Actively reporting • Educating public • Enhancing prevention • De-stigmatizing problem Measurement of outcomes • Downloads reporting #s increase • Infestations decrease • A city problem, not a personal problemHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 85
  86. 86. PROBLEM STATEMENT I [heart] open source.  How can  NYC create new models for  other cities to follow, in support  of open source health for the  developing world?  Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 86
  87. 87. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 87
  88. 88. KICKSTARTER HEALTH Concept Description A neighborhood health application that helps people find or contribute resources to solving neighborhood health problems and allows neighborhoods to compete against each other. Desired outcomes • Community action against bed bugs (and other issues, e.g., food scarcity) • Smart resource allocation • Info aggregation • Collective consumption of decontamination tools Measurement of outcomes • # contributors • Bedbugs infestations defense • Infestation response time • Neighbor connections increaseHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 88
  89. 89. PROBLEM STATEMENT I [heart] open souce. How can NYC create new models for other cities to follow, in support of open source to improve the health of its citizens?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 89
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  91. 91. TED IN THE PARK Concept Description Free, open to the public “movie night” screenings of TED talk videos Desired outcomes • Wider audience for TED Talks • Increase volunteering, philanthropy and understanding of issues and causes • Inspire the mission to improve the world Measurement of outcomes • Attendance • Target a special speaker and measure activity and results, web traffic, etc. • Portal - TED in the Park Kickstarter page • Facebook fan page and “likes”Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 91
  92. 92. PROBLEM STATEMENT How do we improve the perception and support in NYC of open sourcing ideas to benefit the developing world through the lens of social tech?Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 92
  93. 93. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 93
  94. 94. CROWD FIT Concept Description Crowd source fitness activities in public spaces with personal profiles and community sharing Desired outcomes • More outdoor activities • Empowering New Yorkers • Socializing fitness Measurement of outcomes • # of people on site • # of people in classes • Aggregate profile info • Teachers track attendanceHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 94
  95. 95. E.R. WAIT TIME TICKER IN TIMES SQUARE Concept Description Ticker @ Times Sq will inform people of waiting time in the city hospitals Desired outcomes • Better understanding of the attributes and benefits of open sourceHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 95
  96. 96. ZIP DOC Concept Description Enabling points to find the right doctor at the right time. Like Zipcar for doctors Desired outcomes • Lower ER usage • Lower wait times • Increase prevention/maintenance Measurement of outcomes • ER visits • Wait times for appt in doc officeHealth | Tech | Food Open Innovation Exercise Produced by Luminary Labs 96
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