Connective Digital Patterns 2011

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Each December, the world’s most popular websites offer up a sampling of the year’s data, revealing what the online population thought, said, and did. …

Each December, the world’s most popular websites offer up a sampling of the year’s data, revealing what the online population thought, said, and did.

And while these “top 10” lists are just the tip of the consumer data iceberg, the connective patterns offer a glimpse of who we are as a people.

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  • Fastest Rising Economic Issues, Google Searches, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/news/fastest-rising-economic-issues\nDebt Ceiling\nUS GDP 2011\nRecession 2011\nInflation 2011\nUS Economy 2011\nTop 1 income\nBudget Cuts\nIncome inequality\nCore Inflation\nUS Wealth Distribution\n\n
  • Fastest Rising Economic Issues, Google Searches, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/news/fastest-rising-economic-issues\nDebt Ceiling\nUS GDP 2011\nRecession 2011\nInflation 2011\nUS Economy 2011\nTop 1 income\nBudget Cuts\nIncome inequality\nCore Inflation\nUS Wealth Distribution\n\n
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  • Top 10 buzzwords on LinkedIn of 2011 by Volume, US\nhttp://blog.linkedin.com/2011/12/13/buzzwords-redux/\n*new 2011 terms bolded\ncreative\norganizational\neffective\nextensive experience\ntrack record\nmotivated\ninnovative\nproblem solving\ncommunication skills\ndynamic\n\n
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  • Fastest Rising News on Google, US \nhttp://www.googlezeitgeist.com/en/top-lists/us/overall/google-news-fastest-rising\nHurricane Irene\nOccupy\nJapan Earthquake\niPhone 5\niPad 2\nLibya\nOsama Bin Laden\nEgypt\nCasey Anthony\nRon Paul\n\n
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  • Twitter Year In Review\nTweets per Second\nhttp://yearinreview.twitter.com/en/tps.html\n\n\n
  • Top global topics on Facebook, based on status updates\nhttps://blog.facebook.com/blog.php?post=10150391956652131\nDeath of Osama bin Laden\npackers win the super bowl\nCasey Anthony found not guilty\ncharlie sheen\ndeath of Steve Jobs\nroyal wedding\ndeath of amy winehouse\ncall of duty: modern warfare 3\nmilitary operations begin in Libya\nhurricane irene\n\n
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  • Top “What is” searches by Volume, Google, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/quirky/what-is\nWhat is Love\nWhat is Planking\nWhat is Twitter\nWhat is Gluten\nWhat is Skype\nWhat is Dubstep\nWhat is Autism\nWhat is Lupus\nWhat is Gout\nWhat is Google+\n\n\nFastest Rising Image Searches, Google, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/overall/image-search-fastest-rising\nPlanking *There is also a new emerging trend- tebowing\nKate Upton\nJustin Bieber 2011\nPippa Middleton\nHope Solo\nRyan Dunn\nMariah Carey Twins\nRebecca Black\nCasey Anthony\nRoyal Wedding\n\n\n
  • Top 40 Shared Stories on Facebook by volume shared\nhttp://www.facebook.com/notes/facebook-media/most-shared-articles-on-facebook-in-2011/283221585046671\n1. Satellite Photos of Japan, Before and After the Quake and Tsunami (New York Times) \n2. What teachers really want to tell parents (CNN)  \n3. No, your zodiac sign hasn't changed (CNN) \n4. Parents, don't dress your girls like tramps (CNN) \n5. (video) - Father Daughter Dance Medley (Yahoo)\n6. At funeral, dog mourns the death of Navy SEAL killed in Afghanistan (Yahoo)\n7. You'll freak when you see the new Facebook (CNN) \n8. Dog in Japan stays by the side of ailing friend in the rubble (Yahoo) \n9. Giant crocodile captured alive in Philippines (Yahoo)\n10. New Zodiac Sign Dates: Ophiuchus The 13th Sign? (The Huffington Post) \n11. Parents keep child’s gender under wraps (Yahoo)\n12. How to Talk to Little Girls (The Huffington Post) \n13. Stop Coddling the Super-Rich (New York Times) \n14. Why Chinese Mothers Are Superior (Wall Street Journal) \n15. (video) - Twin Baby Boys Have A Conversation! (Yahoo) \n16. Man robs bank to get medical care in jail (Yahoo) \n17. Why You're Not Married (The Huffington Post) \n18. A Sister’s Eulogy for Steve Jobs (New York Times)\n19. Ryan Dunn Dead: 'Jackass' Star Dies In Car Crash (The Huffington Post) \n20. Scientists warn California could be struck by winter ‘superstorm’ (Yahoo) \n21. Notes From a Dragon Mom (New York Times) \n22. A Message to Women From a Man: You Are Not "Crazy" (The Huffington Post) \n23. Obama’s and Bush’s effects on the deficit in one graph (Washington Post)\n24. Penn State, my final loss of faith (Washington Post) \n25. Golden-Voiced Homeless Man Captivates Internet (Yahoo) \n26. The most typical face on the planet (Yahoo) \n27. Widespread destruction from Japan earthquake, tsunamis  (CNN) \n28. Permissive parents: Curb your brats (CNN) \n29. A father's day wish: Dads, wake the hell up!(CNN)\n30. (video) - Laughing Baby Loves Ripping Paper! (Yahoo) \n31. Epic Cover Letter: How To Get Hired For Your Dream Job (PICTURE) (The Huffington Post) \n32. New Zodiac sign dates: Don't switch horoscopes yet (Washington Post) \n33. Things Babies Born in 2011 Will Never Know (Yahoo: Money Talk News)\n34. The Psychology of Revenge: Why We Should Stop Celebrating Osama Bin Laden's Death (The Huffington Post) \n35. (photo gallery) - ‘Where Children Sleep’ (New York Times) \n36. Quake moved Japan coast 8 feet, shifted Earth's axis (CNN)\n37. Steve Jobs, Apple founder, dies (CNN)\n38. China's latest craze: dyeing pets to look like other wild animals (CNN)\n39. Grant Hill’s Response to Jalen Rose (New York Times) \n40. Steve Jobs’s Patents (New York Times) \n\n
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  • Fastest Rising Overall Search Terms, Google Searches, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/overall/google-com-fastest-rising\nRebecca Black\nGoogle Plus\nHurricane Irene\nPinterest\nRyan Dunn\niPhone 5\nCasey Anthony\nAdele\nOsama Bin Laden\nSteve Jobs\n\n
  • Fastest Rising Overall Search Terms, Google Searches, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/overall/google-com-fastest-rising\nRebecca Black\nGoogle Plus\nHurricane Irene\nPinterest\nRyan Dunn\niPhone 5\nCasey Anthony\nAdele\nOsama Bin Laden\nSteve Jobs\n\n
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Transcript

  • 1. 2011CONNECTIVE DIGITAL PATTERNSLUMINARY LABSWWW. LUMINARY-LABS.COM@LUMINARYLABS
  • 2. Each December, the world’s most popular websites offer up asampling of the year’s data, revealing what the onlinepopulation thought, said, and did.And while these “top 10” lists are just the tip of the consumerdata iceberg, the connective patterns offer a glimpse of whowe are as a people.Luminary Labs 2
  • 3. “gas mask” Ten years ago, searches for “gas mask” spiked across the engines and on eBay.Luminary Labs 3
  • 4. “Gas mask” not only completely defined us in that place and at that time; it became symbolic of the prevailing sentiment of the following decade.Luminary Labs 4
  • 5. SO WHATDEFINEDUS IN 2011?
  • 6. ECONOMIC UNCERTAINTY
  • 7. While the US economy has shown subtle signs ofimprovement, the fastest-rising economic searches onGoogle suggest that we are still collectively asking “Howbad is this really?” and “Is this going to get worse?”Searches for “recession 2011,” “inflation 2011,” US economy2011,” “core inflation,” and “US GDP 2011” clearly questionour current state.Incited by politics, we wanted to know more about “debtceiling” and “budget cuts.”Luminary Labs 7
  • 8. Previously known as the home of the middle class, Americans are increasingly aware of the growing wealth distribution gap. Searches for “top 1 income” and “US wealth distribution” also made the top ten fastest-rising economic searches on Google in 2011.Luminary Labs
  • 9. HIRE ME (I’M CREATIVE!)
  • 10. Survival is the new success as professionals seek steadyincome. In 2011, the most overused buzzword in USLinkedIn profiles was “creative,” - a drastic departurefrom 2010’s overuse of “extensive experience.”Luminary Labs 10
  • 11. OCCUPY
  • 12. “Occupy” was the second fastest- rising Google news search query in the US. As discussion gave way to action, protest became a key marker of 2011.Luminary Labs 12
  • 13. In less than one year, “occupy” came to represent anentirely new way of thinking about and operating in society.Luminary Labs 13
  • 14. I HEARD IT FIRST
  • 15. The speed at which peoplecan now share informationhas given rise to a newmeasurement: volumeper second.From sports to live eventsto natural disasters, thepower to shareinformation strengthenscommon, shared, culturalexperiences.In some cases, such as theraid on Osama binLaden the news on twitterpreceded traditional pressby more than one hour.
  • 16. Osama Bin Laden’sdeath was also themost frequentlyshared global newstopic in Facebook’s800 million users’status updates.
  • 17. WHAT DOES IT LOOK LIKE?
  • 18. What is planking? Good question, and the second mostfrequently asked “what is” question on Google in the US.“Planking” also topped the fastest-rising search queries forGoogle Images in 2011, and repeatedly made appearances inFacebook statuses.Luminary Labs 18
  • 19. The top shared story by volume on Facebook was the NewYork Time’s “Satellite Photos of Japan, Before andAfter the Quake and Tsunmai,” featuring an interactiveslider.Luminary Labs 19
  • 20. THE DARK HORSE
  • 21. For the most part, fastest-risinglists of overall searches arepredictable.Mediocre celebrities, global news,scandals, and the latest gadgetappear in new iterations each year.However, this year a dark horsemade the top 10 fastest-risingoverall search terms.Luminary Labs 21
  • 22. “Pinterest,” an online pinboard with social functionality has garnered as many as 11 million visits in one week. 1. 22Luminary Labs
  • 23. Luminary Labs 23