Lumiknows: Design Research, Strategy, Innovation
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The Box And BeyondVery very well done!
See mine http://www.slideshare.net/Lumiknows/creativity-design-thinking-and-how-these-have-to-do-with-innovation-entrepreneurship
about "box thinking" in relation to entrepreneurship. After all, it’s all about the same....7 months ago
Lumiknows: Design Research, Strategy, Innovation
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A Case Study on Strategy :Yandex Resist Google’s World DominationI like the presentation. But being Russian I would like to add two comment on the difference between the two search engines.
Firstly, Yandex and Google are perceived very different in Russia. There is an opinion which is quite difficult to clearly articulate that Google is for ’westernized’ Russians, for Russians who are more ’advanced’, even probably more educated. Yandex is for very middle class Russians I would say... In this sense, Yandex does a good job of satisfying their day-to-day needs.
The other issue is that Yandex very-very slow in updating, it is clumsy and sluggish. We update our website on a weekly base and Google reacts immediately. What is more important for small companies like ours is that we really do not need to hire special folks to optimize our resourse for Google searching. With Yandex the situation is very different. You need permanently to pay somebody to promote your resource in Yandex, it updates information very slowely and it takes up to three months until it ’sees’ you. I find it awfully inconvenient.
I believe in Google.2 years ago
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