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Meet Lumentus - An Integrated Marketing Communications Firm
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Meet Lumentus - An Integrated Marketing Communications Firm

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Imagine a public relations firm, advertising agency and digital consultancy, all in one. We’re that – and much more. …

Imagine a public relations firm, advertising agency and digital consultancy, all in one. We’re that – and much more.

We are the re-invented, full-service integrated marketing communications firm focused on developing and deploying targeted engagement solutions across all media and in all marketing forms – Paid, Earned, Owned and Shared – PEOS.

Though we have a vast array of capabilities, we don’t separate or organize by “practice areas” or “disciplines.” We operate beyond the limitations of such thinking. Our firm is taking the best reputation and influence practices and techniques of marketing, advertising and public relations and making them measurably relevant in a fragmented media world where companies, governments, associations and issue organizations now must engage.

Published in Business , Technology
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  • 1. c c Marketing and Strategic Communications Agency Overview August 2013
  • 2. c Technology is changing how brands reach key audiences Media landscape increasingly more complex Brands no longer in control of their destiny Traditional influencers are being replaced To address this changing landscape, Lumentus has assembled an expert team with complementary skills, who are re-defining fully integrated marketing and strategic communications. The Lumentus Premise
  • 3. c It’s All About Engaging
  • 4. c The PEOS Model
  • 5. c Capabilities Media Relations Corporate Social Responsibility Strategic Communications Thought Leadership Crisis Communications Litigation Communications BRAND ENGAGEMENT Message Development SEO and Search Reputation Advertising, Design, Creative Services Social Media Influencer Engagement Social Media Enterprise Strategy Media Planning and Buying
  • 6. c Proprietary Social Media Technology Social media is crucial in successful business and brand engagement. That’s why we created lumentus social as the backbone of all our social media engagement programs. It connects directly into existing web browsers to assure greater content management, relevance and responsible amplification of key messages across earned, owned and shared media through multiple channels and geographies.
  • 7. c Communication Strategy Ladder
  • 8. c Message Development Our process is simple: – Understand the perception of your target audiences’ of your brand or organization – Determine what steps are needed to either underscore or recalibrate those perceptions – Develop messaging and communications that form a new awareness Building a “Message House” is among the key steps in this process – a highly useful communications tool that defines a brand’s fundamental position in relation to key stakeholders KEY MESSAGE CORE MESSAGE CORE MESSAGE CORE MESSAGE EVIDENCE, PROOF OR SUPPORT Message House Template
  • 9. c Company Recap The PEOS Model: Fully integrated communications agency that leverages executive counsel and proprietary technologies to formulate, deliver and measure client messages Founded by senior-level professionals with more than 100 years of combined experience in public relations, social media, advertising and strategic issues management New York-based with strong national and international capabilities A full-time base of core employees supported by a close-knit network of experts with world-class expertise in technique and subject matter enables nimble, cost-effective solutions Awards earned by the team