7 Brands that are Doing Pinterest Right – B2C
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7 Brands that are Doing Pinterest Right – B2C

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If you thought Pinterest was just a smorgasbord of pretty pictures, think again. Some brands are making some serious waves by utilizing this photo-based social platform for their consumers. These ...

If you thought Pinterest was just a smorgasbord of pretty pictures, think again. Some brands are making some serious waves by utilizing this photo-based social platform for their consumers. These brands are the brands that caught our eye.

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7 Brands that are Doing Pinterest Right – B2C 7 Brands that are Doing Pinterest Right – B2C Presentation Transcript

  • 7 BRANDS DOING PINTEREST RIGHT – B2C OCTOBER 2013
  • So, you thought that Pinterest was just a smorgasbord of pretty pictures? Think again. Some brands are making some serious waves by utilizing this photo-based social platform for their consumers. These brands are making Pinterest work for their brand, and they’re making it look easy. Here are our favorite seven: AGENCY OVERVIEW WITH LEVITON MANUFACTURING 2
  • GENERAL ELECTRIC Sure, we all use GE products in our everyday life, but how exactly does that translate to Pinterest? GE took this challenge head-on and came out as an excellent showcase of what brands can do with the platform. With over 18,000 followers, GE has innovative boards that showcase GE’s greatest products and most important innovations.
  • They have a mix of boards, whose topics range from Eco-Efficiency to personal fitness. Although we’re pretty sure that only GE could pull of a Pinterest Board dedicated the light bulb, their “Badass Machines” Board is our personal favorite.
  • WHOLE FOODS Message Development Media Planning and Buying Social Media Enterprise Strategy At first, you might think it’s pretty obvious why Whole Foods would make this list. Their reputation for providing great food is basically why Pinterest was created. They were one of the first and continue to be among the best brands to use Pinterest to share BRAND recipes while making sure to drive INTEGRATION their own website. traffic to In short, Whole Foods recognized the potential for brand and website traffic Crisis Communications growth. And they used it to bring their Vegan Pad Thai Wrap to the masses. Litigation Communications Corporate Social Responsibility AGENCY OVERVIEW WITH LEVITON MANUFACTURING 5
  • What surprised us is the brand image that Whole Foods manages to create through Pinterest. Alongside the recipes for things like Mediterranean Stuffed Squash is pure brand personality. They even have a board dedicated to their home city, Austin. When dealing with big brands like Whole Foods, it’s easy to lose the personable image that comes more easily to smaller brands. AGENCY OVERVIEW WITH LEVITON MANUFACTURING 6
  • EVERYDAY HEALTH Everyday Health’s main Pinterest board clearly states its goal: to help their followers take care of themselves through “expert advice and health news and information.” And boy, do they deliver. With a whopping 45 boards, these folks have everything from motivational quotes, healthy recipes and a “Better Booty” page with recommended butt exercises. AGENCY OVERVIEW WITH LEVITON MANUFACTURING 7
  • If you thought there was a limit to how much you could pin to an Avocado appreciation page, you’d be wrong: this one is super intense, with over 33,000 pins. But don’t think that someone over at Everyday Health is spending their entire day pinning those delicious little green fruits: anyone can pin to the board by requesting to be a “contributor.” Including your followers in your board is a great way to get people involved (and to motivate them to keep coming back)!
  • ANTHROPOLOGIE Obviously, it helps if your product is the closest thing to perfection that mid-priced mass fashion can be. Anthropologie has enough perfectly scalloped hems and adorable stitched detailing to make your head explode. Where they really get ahead, though, are their Pinterest boards.
  • Anthropologie does a great job of making solid categories that allow their (over 350,000) followers to pinpoint exactly what they love. With categories such as “Ooh La Lace,” “Denim Do’s,” and “Black and White,” consumers know exactly what they’re getting when they click on an individual pin board. AGENCY OVERVIEW WITH LEVITON MANUFACTURING 10
  • CHOBANI Larry Moskowitz How many pins can you really create with yogurt, you ask? How creative can one get with dairy products, you wonder? Well, just take a look at Chobani for all the answers. This brand gets it. They understand that their brand is a lot more than yogurt, and they have the Pinterest presence to prove it. Chobani has exactly what you would expect a yogurt brand to have (read: oodles and oodles of recipes that feature their product, obviously). Agency RFQ Review with FMC Technologies 11
  • Chobani also has some off-product but on-brand boards. This includes their “Kitchen CHObsessed” board, which features hundreds of pictures of beautiful eating spaces. They also have a craft board and a “Fit With It” board, which features motivational fitness pictures and quotes. Although boards like these don’t necessarily sell yogurt directly, they do provide their followers with the content they want. AGENCY OVERVIEW WITH LEVITON MANUFACTURING 12
  • MASHABLE Mashable’s Pinterest board is fun. That’s the thing about Pinterest: it’s best not to take things too seriously. Mashable has a lot of content, so their Pinterest board could easily get out of hand. But their nearly 4,000 pins are organized within some really inspiring Pinterest boards. (They have a “Nerdy Desserts” Board. Need we say more?) AGENCY OVERVIEW WITH LEVITON MANUFACTURING 13
  • Mashable also makes sure to make room for the content that is their bread and butter; their “Everything Pinterest” board contains infographics and images galore about the platform. We think Mashable has a great balance of information and fun content, but don’t just take our word for it: feel free to ask their astounding 1.4 million followers. AGENCY OVERVIEW WITH LEVITON MANUFACTURING 14
  • GOOSEBERRY PATCH This one is definitely our dark horse. Although Gooseberry Patch has published home-style cookbooks for over 20 years, they aren’t exactly a household name. Enter their Pinterest. This brand has their Pinterest game on lock. AGENCY OVERVIEW WITH LEVITON MANUFACTURING 15
  • They have the regular suspects (recipes), but they also have some really cool pins on their “Tips & Hints” board. Their pins show that although you can just post pretty pictures, but you can also use Pinterest as a vehicle to drive people to your brand’s website. Gooseberry also has an entire Pinterest board dedicated to Nutella, which is always a win. AGENCY OVERVIEW WITH LEVITON MANUFACTURING 16
  • And, that’s it – these are the brands that have caught our eye lately. Pinterest has certainly proven its worth in the consumer arena. Stay tuned, we’ll explore additional brands doing it right for B2B. AGENCY OVERVIEW WITH LEVITON MANUFACTURING 17