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Self-Publishing Authors: How to market your book
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Self-Publishing Authors: How to market your book Presentation Transcript

  • 1. How to Market Your Self-Published Book
  • 2. Agenda •  Know your audience •  Know your book •  Know your plan •  Key resources All data in this webinar is distilled from a survey conducted by Lulu.com where we asked 4,000 of our most successful authors how they achieved success with marketing their self-published books.
  • 3. Know your audience
  • 4. Why do you think your book has been successful?
  • 5. How did you find the audience for your book?
  • 6. Where do you sell your books?
  • 7. Know your book
  • 8. What’s most important about your book overall?
  • 9. How many books have you published?
  • 10. A personality test for your book Helix Review What is it? •  A 20-page quantitative analysis of your writing compared to more than 100,000 published titles •  “Ultimate unbiased perspective of your book” •  Powered by The Book Genome Project What it is not: A value judgment of your work
  • 11. Helix Review – Data Worth Knowing
  • 12. Helix Review – Comparable Titles
  • 13. Know your plan
  • 14. What works best for reaching your audience and getting them to buy?
  • 15. How many hours per week do you spend marketing your books?
  • 16. How much money did you spend to market your books?
  • 17. How did you spend your marketing budget?
  • 18. How did you spend your marketing budget?
  • 19. Did you have help with promoting your book?
  • 20. Key Resources
  • 21. Want Your Own Helix Review? Visit: http://www.lulu.com/services/helix-review
  • 22. www.lulu.com/blog
  • 23. connect.lulu.com
  • 24. www.lulu.com/sell
  • 25. www.lulu.com/publish/books
  • 26. Thank You