NMS Community-based Self-Publishing & eCommerce Powered by Lulu CAMEX MARCH 2012
The Publishing Industry is Experiencing a Seismic ShiftSource: Bowker Industry Report, New Book Titles & Editions, 2002-2010
Creating Opportunity to Monetize Content in Multiple Formats• Less than 10% of English language books published in the US each year are stocked by bookstores• Authors generally receive less than 15% of the retail revenue from the sale of their books• Lulu believes these factors have led to a proliferation of unpublished authors and deter potential authors from ever starting to write. US $112 The untapped The untapped B. Long Tail Long Tail content market - book market content in any form
Lulu has built a Best in Class Platform for Self-Publishing… Easy tools for publishing A comprehensive set multiple formats of services A global fulfillment network for print- on-demand A one-stop shop for managing the marketing, distribution, and sales of books & eBooks A robust, open platform to build a business
… and NMS has an EstablishedCommunity of Content Creators
What’s in it for you? Grow custom content available through your stores Engage in a green/sustainable business model Remain current in rapidly evolving publishing industry Marketing and professional services support from Lulu Sell content more profitably
Benefits Speed Ease of use (no implementation resources) No upfront costs
New Branded Publish ApplicationLulu’s new Publish Application will include all the benefits of our current wizard but will provide an improved interface and the option to complete any step in any order!